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Paid Search Manager Jobs in Silver Spring, MD (NOW HIRING)

Media Works

Paid Search Specialist

Baltimore, MD · On-site

Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs ... Paid time off * Vision insurance Schedule: * 8 hour shift Experience: * Google Ads: 2 years ...

Media Works Ltd

Paid Search Specialist

Baltimore, MD · Hybrid

Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs ... Paid time off * Vision insurance Schedule: * 8 hour shift Experience: * Google Ads: 2 years ...

Media Works Ltd

Paid Search Specialist

Baltimore, MD · On-site

$55K - $65K/yr

Paid Search Specialist Media Works is looking for a Paid Search Specialist with 1-3 years ... This position plays a hands-on role in the day-to-day development, management, and optimization of ...

Media Works

Paid Search Specialist

Baltimore, MD · On-site

$55K - $65K/yr

Paid Search Specialist Media Works is looking for a Paid Search Specialist with 1-3 years ... This position plays a hands-on role in the day-to-day development, management, and optimization of ...

Media Works

Paid Search Coordinator

Baltimore, MD · On-site

$44K/yr

Paid Search Coordinator Media Works is looking for a Paid Search Coordinator with 0-1 years ... platforms · Manage pacing of all SEM campaigns, and coordinate with relevant teams to complete ...

Media Works

Paid Search Coordinator

Baltimore, MD · On-site

Salary: $44,000 per year Paid Search Coordinator Media Works is looking for a Paid Search ... Master implementation across multiple SEM platforms Manage pacing of all SEM campaigns, and ...

Media Works Ltd

Paid Search Coordinator

Baltimore, MD · On-site

$44K/yr

Paid Search Coordinator Media Works is looking for a Paid Search Coordinator with 0-1 years ... • Manage pacing of all SEM campaigns, and coordinate with relevant teams to complete pacing ...

Aquent

Director of Search Engine Marketing

Baltimore, MD · On-site +1

$50 - $65/hr

Proven ability to manage, scale, and optimize high-performing paid search programs tied to business outcomes. * Deep expertise in Google Ads and Microsoft Ads, including bidding strategies ...

AARP

Paid Media Manager

Washington, DC · On-site

$95K/yr

The Paid Media Manager supports the execution of marketing efforts, including search engine ... Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword ...

AARP

Organic Media Manager

Washington, DC · On-site

$95K/yr

The Organic Media Manager supports the execution of marketing efforts, including search engine ... Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword ...

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All JobsPaid Search JobsPaid Search Manager JobsPaid Search Manager Jobs in Silver Spring, MD

Paid Search Manager information

See Silver Spring, MD salary details

$33.5K

$77.8K

$113.9K

How much do paid search manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for paid search manager in Silver Spring, MD is $77,811.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,400.00 and $94,300.00 per year, depending on experience, location, and employer.

What are some common challenges a paid search manager faces when optimizing large-scale campaigns?

Paid Search Managers working with large-scale campaigns often encounter challenges such as efficiently managing complex account structures, tracking performance across multiple platforms, and allocating budgets to maximize ROI. Balancing automation tools with manual optimizations is crucial, as is staying updated with ever-changing platform algorithms and policies. Strong collaboration with creative, analytics, and client teams is essential to align campaign goals and quickly adapt strategies based on data-driven insights.

What is a paid search manager?

A Paid Search Manager is a marketing professional responsible for managing and optimizing pay-per-click (PPC) advertising campaigns, primarily on platforms like Google Ads and Bing Ads. Their role involves keyword research, ad creation, budget management, and analyzing campaign performance to maximize return on investment. Paid Search Managers work closely with other marketing teams to align paid search strategies with broader business goals and ensure campaigns reach the right audience. They also stay up-to-date with the latest trends and best practices in digital advertising to maintain a competitive edge.

What is a paid search manager?

A paid search manager is in charge of implementing a pay-per-click (PPC) campaign for an organization. Your job duties include working with the marketing team to develop effective PPC strategies to drive more web traffic to the organization’s website, product landing page, or campaign asset. For this career, you need extensive experience with search engine marketing (SEM), social media marketing, and web analysis tools, like Google analytics. Additional qualifications include strong analytical, communication, and research skills as well as an intuitive familiarity with relevant industry software.

What is the difference between Paid Search Manager vs PPC Specialist?

AspectPaid Search ManagerPPC Specialist
ResponsibilitiesOversees entire paid search campaigns, manages teams, develops strategies, and analyzes performance metrics.Executes specific PPC campaigns, manages ad groups, keywords, and ad copy, and monitors daily performance.
Required SkillsStrategic planning, team leadership, data analysis, and campaign optimization.Keyword research, ad creation, bid management, and performance tracking.
CertificationsGoogle Ads Certification, Bing Ads Certification, and analytics certifications.Google Ads Certification and relevant PPC training.
Work EnvironmentTypically in digital marketing teams within agencies or in-house marketing departments.Often in marketing teams, focusing on campaign execution and optimization.

The Paid Search Manager focuses on strategic oversight and team management of paid search campaigns, while the PPC Specialist handles the day-to-day execution and optimization of individual campaigns. Both roles require similar certifications and skills, but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a paid search manager?

To thrive as a Paid Search Manager, you need expertise in digital marketing, data analysis, and campaign optimization, usually backed by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Microsoft Advertising, Google Analytics, and certification in search engine marketing tools is essential. Strong analytical thinking, attention to detail, and effective communication skills help you stand out in this role. These skills are vital for creating high-performing campaigns that maximize ROI and align digital strategies with business goals.
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Paid Search Specialist

Media Works

Baltimore, MD • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago

Job description

Salary: $55,000-$65,000 per year

Paid Search Specialist

Media Works is looking for a Paid Search Specialist with 1-3 years experience. Media Works is a highly respected, fast paced, and energetic integrated marketing agency located in Baltimore, MD. The agency has been in the business for over 35 years, serving a diverse client list.


Position Summary:

This position plays a hands-on role in the day-to-day development, management, and optimization of SEM campaigns. This role leads the efforts to increase site visibility, click through rates, and conversion rates for Media Works clients. Successful candidates will plan and build out SEM campaigns from start to finish by creating budget projections, researching keywords, conducting competitive analysis, and monitoring and reporting on campaign performance. This position works cross-functionally with the Account Managers to ensure client goals are satisfied.


Position Requirements/Responsibilities:

Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, key word research, campaign implementation, budget recommendations and forecasting.

Perform weekly diagnostic to ensure data is complete and accurate for SEM.

Coordinate with account teams on flow charts updates and media pacing.

Manage 3rd party vendor/platform relationships (RFP, Rep Meetings, Negotiation) pertaining to SEM.

Assist Datorama Manager with scheduled reporting building for SEM portions of campaigns.

Develop insights and optimizations for reports and campaigns for SEM campaigns and share with Account Manager.

Work with Media Works Tech to implement tagging strategy and ongoing QA.

Manage QA process post launch and throughout campaign including pacing, trouble shooting, and invoicing.

Lend insight into the optimization of client landing pages and the customer journey.

Collaborate cross team and provide support for other areas of marketing as needed.

Creating and managing SEM templates used across the agency.

Remain connected to Google to keep clients aware of SEM developments and trends.

Oversee necessary ad copy writing as requested by clients.

Develop relationship with agency google rep and push updates and information to agency teams.

Other duties as assigned


SKILLS:

Microsoft Word, Excel, and Power Point

Certifications: Google Ads, Google Analytics

Proficient with reporting and analytics tools

Datorama experience a plus

E-commerce experience a plus

Public speaking and presentation experience

*A hybrid work schedule is available to all Maryland residents, non-Maryland residents may apply for this role as fully remote*

Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on transparency with clients and its own employees. We offer a competitive salary, fully paid individual health benefits, 401(k), 14 paid holidays, kind time, continued learning training, 15 days of PTO, and a flexible, collaborative work environment.

Job Type: Full-time

Salary: Commensurate with experience

Benefits:


  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance


Schedule:


  • 8 hour shift


Experience:


  • Google Ads: 2 years (Required)
  • Keyword research: 2 years (Required)


Work Location: Hybrid in Baltimore, MD 21209