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Paid Search Manager Jobs in Rochester, NY (NOW HIRING)

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Growth Marketing Manager Reports To: Director of Marketing Department: Marketing FLSA Status ... Collaborate with contracted Agency on Search Engine Optimization (SEO). Evaluate proposed ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.9K/mo

Google is looking for a passionate and results-driven Digital Marketing Manager to join our ... such as paid media, social media, content marketing, and SEO. * Collaborate with internal and ...

PF Changs

Assistant General Manager

Victor, NY

$70K - $90K/yr

Paid management training program to enhance skills and advance career - we promote from within ... Food. Apply Now * Search for jobs by keyword or location. * Gather your work history, and if ...

P.F. Chang's

Assistant General Manager

Victor, NY · On-site

$70K - $90K/yr

Paid management training program to enhance skills and advance career - we promote from within ... Food. Apply Now * Search for jobs by keyword or location. * Gather your work history, and if ...

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All JobsPaid Search JobsPaid Search Manager JobsPaid Search Manager Jobs in Rochester, NY

Paid Search Manager information

See Rochester, NY salary details

$33.6K

$78.1K

$114.4K

How much do paid search manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for paid search manager in Rochester, NY is $78,147.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,700.00 and $94,700.00 per year, depending on experience, location, and employer.

What is a paid search manager?

A Paid Search Manager is a marketing professional responsible for managing and optimizing pay-per-click (PPC) advertising campaigns, primarily on platforms like Google Ads and Bing Ads. Their role involves keyword research, ad creation, budget management, and analyzing campaign performance to maximize return on investment. Paid Search Managers work closely with other marketing teams to align paid search strategies with broader business goals and ensure campaigns reach the right audience. They also stay up-to-date with the latest trends and best practices in digital advertising to maintain a competitive edge.

What is a paid search manager?

A paid search manager is in charge of implementing a pay-per-click (PPC) campaign for an organization. Your job duties include working with the marketing team to develop effective PPC strategies to drive more web traffic to the organization’s website, product landing page, or campaign asset. For this career, you need extensive experience with search engine marketing (SEM), social media marketing, and web analysis tools, like Google analytics. Additional qualifications include strong analytical, communication, and research skills as well as an intuitive familiarity with relevant industry software.

What are the key skills and qualifications needed to thrive as a paid search manager?

To thrive as a Paid Search Manager, you need expertise in digital marketing, data analysis, and campaign optimization, usually backed by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Microsoft Advertising, Google Analytics, and certification in search engine marketing tools is essential. Strong analytical thinking, attention to detail, and effective communication skills help you stand out in this role. These skills are vital for creating high-performing campaigns that maximize ROI and align digital strategies with business goals.

What are some common challenges a paid search manager faces when optimizing large-scale campaigns?

Paid Search Managers working with large-scale campaigns often encounter challenges such as efficiently managing complex account structures, tracking performance across multiple platforms, and allocating budgets to maximize ROI. Balancing automation tools with manual optimizations is crucial, as is staying updated with ever-changing platform algorithms and policies. Strong collaboration with creative, analytics, and client teams is essential to align campaign goals and quickly adapt strategies based on data-driven insights.

What is the difference between Paid Search Manager vs PPC Specialist?

AspectPaid Search ManagerPPC Specialist
ResponsibilitiesOversees entire paid search campaigns, manages teams, develops strategies, and analyzes performance metrics.Executes specific PPC campaigns, manages ad groups, keywords, and ad copy, and monitors daily performance.
Required SkillsStrategic planning, team leadership, data analysis, and campaign optimization.Keyword research, ad creation, bid management, and performance tracking.
CertificationsGoogle Ads Certification, Bing Ads Certification, and analytics certifications.Google Ads Certification and relevant PPC training.
Work EnvironmentTypically in digital marketing teams within agencies or in-house marketing departments.Often in marketing teams, focusing on campaign execution and optimization.

The Paid Search Manager focuses on strategic oversight and team management of paid search campaigns, while the PPC Specialist handles the day-to-day execution and optimization of individual campaigns. Both roles require similar certifications and skills, but differ in scope and responsibilities.

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Paid Search Manager jobs near you
Infographic showing various Paid Search Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 21% Part Time, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $78,147 per year, or $37.6 per hour.

Veterinary Practice Manager

Perinton Veterinary Hospital

Victor, NY

$65K - $75K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 11 days ago

Job description

Description

Perinton Veterinary Hospital is in search of a Practice Manager to help lead our growing team! 

***Nominated for Hospital of the Year by AAHA!***

We offer an AMAZING benefits package- which includes paid time off, 401k, medical/dental/vision insurance, HSA and FSA available, parental leave, generous pet discounts, and more!


Job Duties:  

  • Communicates the practice’s values and mission to the team. Essential in motivating staff and maintaining team morale. 
  • Initiates and leads programs to improve revenue, client retention, and employee performance. 
  • Works with Operation and Finance teams in preparing and managing budgets, making informed decisions to ensure the hospital meets annual revenue and EBITDA targets. 
  • Leads Clinical Manager team responsible for daily department operations, scheduling, and team development. 
  • Partners with the Medical Director to grow the practice through the implementation of new specialty services. 
  • Partners in recruiting, training staff, onboarding new employees, and noting any employee performance issues including termination. 
  • Accounts for an inventory control system to ensure adequate stocks of supplies are available. Plans for periodic inventory audits and counts.  
  • Accountable for controlled substance inventory and management. 
  • Supervises all maintenance activities to ensure that hospital medical standards are met. 
  • Promotes a client-centered environment, including resolving challenging client problems. 
  • Performs Office Manager functions including planning team meetings, informing the team of important details in a timely manner, and ensuring that all procedures are followed. 

Knowledge or Experience in:  

  • Budgeting and financial reporting, reading and analyzing P&L statements 
  • Multifunctional operations including budget and labor management. 
  • Human Resource (HR) policies and protocol development. 
  • Basic computer skills and practice management software knowledge are preferred. 

Job Requirements:  

  • Experience as an Administrator/Practice Manager
  • Bachelor’s degree in business or related field, or equivalent work experience. A Master's degree is preferred.
  • 3+ years of management experience, veterinary practice management experience is preferred.  

Compensation: 
$65,000-$75,000

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