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Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s completely done for them and generates exceptional results. Our clients stay with us for years and many become good friends. We go the extra mile to deliver the best possible outcomes because we really care about their success.

I. Position Overview

Field

Details

Position Title Head of Paid Search

Department Operations

Reports To Head of Operations

Direct Reports Paid Search Support

Employment Type Full-Time

Work Schedule Business hours (9:00 AM – 5:00 PM Arizona Time)

Growth Path Director of Paid Media

II. Position Summary

The Head of Paid Search leads TCMS's paid search marketing efforts, driving client growth and maximizing ROI through strategic campaign management. This role is responsible for developing and executing comprehensive paid search strategies, delivering measurable results, and managing client accounts. The position requires deep expertise in search engine marketing (SEM), a data-driven mindset, strong leadership capabilities, and the ability to build and maintain excellent client relationships.

This role is accountable for delivering results in four key areas:

1. LMA (Lead, Manage, Accountable)

Provide leadership and direction to the paid search function, ensuring team performance and professional development.

Key Responsibilities

• Lead, mentor, and develop the Paid Search Support team member(s), fostering a collaborative and high-performance work environment
• Set clear expectations, provide regular feedback, and conduct performance evaluations
• Provide training and professional development opportunities to build team capabilities
• Ensure adequate capacity and resource allocation to meet client deliverables
• Establish and maintain quality standards for all paid search work
• Communicate team priorities, updates, and challenges to leadership

Success Metrics

• Team members have clear goals and receive regular feedback
• Professional development plans in place and progressing for all direct reports
• Team capacity aligned with client workload requirements
• High team engagement and retention

2. Paid Search Strategy

Develop and execute comprehensive paid search strategies that align with client business objectives and drive measurable growth.

Key Responsibilities

• Develop customized paid search strategies for each client based on their goals, market, and competitive landscape
• Identify and capitalize on new opportunities for growth within the paid search landscape
• Stay current on search engine algorithm changes, platform updates, and industry best practices
• Evaluate and recommend new tools, technologies, and platforms to improve campaign performance
• Collaborate with other teams (SEO, content, client success) to ensure an integrated approach to digital marketing
• Ensure all paid search activities comply with platform policies and industry standards

Success Metrics

• All clients have documented, current paid search strategies
• Strategies reviewed and updated quarterly or as market conditions change
• New growth opportunities identified and presented to clients regularly
• Successful adoption of new tools and technologies that improve results

3. Paid Search Results

Deliver measurable, high-quality results that demonstrate clear ROI for clients.

Key Responsibilities

• Oversee the planning, execution, and optimization of all paid search campaigns across platforms (Google Ads, Bing Ads, Local Service Ads)
• Monitor campaign performance and make data-driven adjustments to achieve desired metrics
• Analyze campaign performance data to identify trends, insights, and areas for improvement
• Manage paid search budgets, ensuring optimal allocation of resources to maximize ROI
• Develop and maintain dashboards and reports to communicate performance metrics to stakeholders
• Troubleshoot and resolve campaign performance issues promptly

Success Metrics

• Client campaigns meeting or exceeding performance targets (leads, conversions, ROAS)
• Campaign budgets fully utilized with optimal spend allocation
• Performance reports delivered on schedule with actionable insights
• Issues identified and resolved within 24-48 hours

4. Account Management

Maintain strong client relationships and ensure client satisfaction with paid search services.

Key Responsibilities

• Serve as the primary point of contact for paid search strategy and performance discussions
• Proactively communicate campaign performance, recommendations, and updates to clients
• Respond to client questions and requests in a timely manner
• Collaborate with Client Success Managers to ensure alignment on client goals and expectations
• Present performance reviews and strategic recommendations to clients
• Identify upsell and cross-sell opportunities based on client needs and performance

Success Metrics

• Positive client feedback on paid search services
• Client questions and requests addressed within established SLAs
• Regular performance reviews conducted with all clients
• Client retention rates maintained or improved

IV. Required Qualifications Education & Experience

Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree a plus). Minimum 5-7 years of experience in paid search marketing with a proven track record of managing successful campaigns. At least 2 years of experience in a leadership or managerial role.

Technical Skills

Skill

Proficiency Level

Google Ads (Search, Display, Performance Max) Expert

Local Service Ads (LSA) Advanced

Bing Ads Advanced

Google Analytics & Google Tag Manager Advanced

Meta Ads Intermediate - Advanced

Reddit Ads Intermediate - Advanced

YouTube Ads Intermediate - Advanced

Lead tracking tools (WhatConverts) Advanced

Data visualization (Google Data Studio, Looker) Advanced

Excel/Google Sheets for data analysis Advanced

Written and verbal English communication Excellent

• Strategic Thinking: Develops comprehensive strategies aligned with business objectives; identifies opportunities for growth
• Analytical Mindset: Interprets complex data to provide actionable insights; makes data-driven decisions
• Leadership: Builds, mentors, and motivates team members; sets clear expectations and holds team accountable
• Results Orientation: Focuses on delivering measurable outcomes; takes ownership of campaign performance
• Client Focus: Builds strong relationships; understands client needs and delivers value
• Attention to Detail: Ensures accuracy in campaign setup, budget management, and reporting
• Adaptability: Responds effectively to platform changes, market shifts, and evolving client needs
• Communication: Explains complex concepts clearly; keeps stakeholders informed proactively

This is a remote position with the following requirements:

• Fast and reliable wired internet connection (minimum 25 Mbps)
• Updated computer with quality headset, microphone, and working webcam for video calls
• Quiet, private home office free from distractions
• Apple OS (iMac or MacBook) preferred

VI. Key Relationships

Role

Purpose

Frequency

Paid Search Support Task delegation, coaching, performance feedback Daily

Head of Operations Capacity planning, resource constraints, process improvements Weekly

Client Success Managers Client alignment, issue resolution, account updates Weekly

Marketing Strategist Integrated campaign planning, strategy alignment As needed

Marketing Data Analyst Performance reporting, data analysis, insights Weekly

Clients Strategy discussions, performance reviews, recommendations Monthly/As needed

This job description reflects the current accountabilities for the Head of Paid Search seat. Responsibilities may evolve as business needs change.

Tree Care Marketing Solutions is an equal-opportunity employer and we value diversity and inclusion. We aim to grow strong, diverse teams built from different nationalities, backgrounds, experiences, identities, abilities, and perspectives, and are committed to building an inclusive, supportive place for you to do the best work of your career.