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Orthopedic Marketing Manager Jobs (NOW HIRING)

Ortho Atlanta

Digital Marketing Manager

Atlanta, GA · On-site

... orthopedic and sports medicine practice in Georgia and contribute to our mission of providing ... OrthoAtlanta is looking for a data-driven and strategic Digital Marketing Manager to lead our ...

HPM Building Supply

Marketing Manager

Hilo, HI · On-site

$81K - $118K/yr

The expected pay range for a Marketing Manager in Hilo, Hawaii is $81,200 to $118,500 per year plus ... year)Dental (with ortho coverage for employee and dependents)PTO (15 days a year) + up to 5 ...

Hpm Hawaii

Marketing Manager

Hilo, HI · On-site

The expected pay range for a Marketing Manager in Hilo, Hawaii is $81,200 to $118,500 per year plus ... Dental (with ortho coverage for employee and dependents) * PTO (15 days a year) + up to 5 ...

Salem Health Hospitals & Clinics

$113K/yr

... in orthopedics. Arthrex is actively searching for an International Product Marketing Manager Associate or an International Product Marketing Manager to assure successful and profitable product ...

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Orthopedic Marketing Manager information

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$33K

$83.5K

$145.5K

How much do orthopedic marketing manager jobs pay per year?

As of Sep 14, 2026, the average yearly pay for orthopedic marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does an orthopedic marketing manager do?

An Orthopedic Marketing Manager is responsible for developing and implementing marketing strategies to promote orthopedic products, services, or practices. They conduct market research, create advertising campaigns, manage digital marketing efforts, and collaborate with sales teams to increase brand awareness and drive sales. Additionally, they often work closely with orthopedic surgeons, hospitals, and healthcare providers to educate them on new products or technologies. Their role is vital in ensuring orthopedic products reach the right audience and remain competitive in the healthcare market.

What are the key skills and qualifications needed to thrive as an orthopedic marketing manager?

To thrive as an Orthopedic Marketing Manager, you need expertise in healthcare marketing, product management, and a solid understanding of orthopedic products and the medical device industry, typically supported by a bachelor's degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and compliance regulations like FDA guidelines is essential. Strong communication, project management, and relationship-building skills help drive effective campaigns and engage stakeholders. These competencies are vital for successfully promoting orthopedic solutions, ensuring regulatory compliance, and achieving business growth in a competitive healthcare market.

What are some common challenges faced by orthopedic marketing managers when launching new products?

Orthopedic Marketing Managers often encounter challenges such as navigating strict regulatory requirements, differentiating products in a competitive market, and effectively educating both physicians and patients about new technologies. They must collaborate closely with product development, sales teams, and healthcare professionals to create compelling messaging and launch strategies. Managing timelines, ensuring compliance, and collecting feedback post-launch are also key aspects of the role that require strong organizational and communication skills.

What is the difference between Orthopedic Marketing Manager vs Medical Marketing Coordinator?

AspectOrthopedic Marketing ManagerMedical Marketing Coordinator
CredentialsBachelor's degree in marketing, healthcare, or related field; experience in orthopedic or medical device marketingBachelor's degree in marketing, communications, or healthcare; entry-level to mid-level experience in medical marketing
Work EnvironmentHealthcare companies, orthopedic device manufacturers, hospitalsMedical practices, healthcare marketing agencies, hospitals
Employer & Industry UsageUsed by orthopedic device companies and healthcare providers focusing on orthopedic productsCommon in medical practices and healthcare marketing teams across various specialties

The Orthopedic Marketing Manager typically has more experience and handles strategic marketing for orthopedic products, while the Medical Marketing Coordinator focuses on supporting marketing campaigns within medical settings. Both roles require healthcare knowledge but differ in scope and seniority.

What is an orthopedic marketing manager?

An orthopedic marketing manager is responsible for developing and implementing marketing strategies to promote orthopedic products, services, or devices. They analyze market trends, coordinate advertising campaigns, and work closely with sales and medical teams to increase brand awareness and sales within the healthcare or medical device industry.

What are popular job titles related to Orthopedic Marketing Manager jobs?

For Orthopedic Marketing Manager jobs, the most frequently searched job titles are:

Infographic showing various Orthopedic Marketing Manager job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Digital Marketing Manager

Atlanta, GA • On-site

Ortho Atlanta
See more jobs at Ortho Atlantaexternal

Full-time

Re-posted 8 days ago

Job description

Location: Atlanta, GA
Schedule: Full-time, On-site
About OrthoAtlanta
Become part of OrthoAtlanta, the largest independent physician-owned orthopedic and sports medicine practice in Georgia and contribute to our mission of providing comprehensive orthopedic care. At OrthoAtlanta, you'll be an integral member of a dedicated team of Healthcare Professionals committed to enhancing our patients' quality of life. We offer diverse career paths for talented individuals seeking professional growth and development within a supportive and rewarding work environment where your contributions will make a significant impact.
OrthoAtlanta is looking for a data-driven and strategic Digital Marketing Manager to lead our digital marketing initiatives. You will be responsible for developing and executing a comprehensive digital strategy focused on SEO, SEM, and digital advertising to enhance our online presence, attract new patients, and drive business growth. If you have a passion for leveraging digital channels to achieve business goals and a deep understanding of the healthcare landscape, we want to hear from you.
Key Responsibilities
  • Digital Strategy & Execution: Develop and implement a comprehensive digital marketing strategy aligned with organizational goals. You'll oversee all aspects of our SEO, SEM, and digital advertising campaigns, ensuring consistent messaging and optimal performance.
  • Search Engine Marketing (SEM): Plan, execute, and optimize all paid search campaigns with a primary focus on acquiring new patients. You'll manage budgets, bidding strategies, and A/B testing across various platforms to maximize ROI.
  • Search Engine Optimization (SEO): Create and manage our overall SEO strategy, including keyword research, link building, and content optimization. You'll collaborate with content and web teams to ensure all best practices are implemented and maintained.
  • Website Management: Oversee website updates to ensure content is accurate, timely, and optimized for search engines and user experience. You'll collaborate with web developers to enhance functionality, mobile responsiveness, and overall site performance.
  • Analytics and Reporting: Track, analyze, and report on key performance indicators (KPIs) to assess campaign performance, identify opportunities, and manage the digital marketing budget. You'll translate complex data into clear, actionable insights for key stakeholders and management.

Qualifications
  • Education: Bachelor's degree in Marketing, Digital Media, Business, or a related field. A Master's degree is preferred.
  • Experience: A minimum of 5+ years of direct experience in SEO and SEM management.
  • Skills & Competencies:
    • A proven track record of driving brand growth and patient engagement through digital marketing strategies.
    • Deep knowledge of Google Ads, Meta Ads, and other digital advertising platforms (Display, Video, Retargeting).
    • Strong technical skills with SEO tools, analytics platforms (e.g., Google Analytics), and tag management.
    • Experience in healthcare marketing with a solid understanding of HIPAA compliance.
    • Proficiency with Microsoft Office, Google Suite, and web content management systems.
    • Excellent analytical, problem-solving, and project management skills with a data-driven mindset.
    • Ability to communicate complex digital concepts clearly and effectively to a variety of audiences.

OrthoAtlanta is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace.

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