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Orangetheory Marketing Jobs (NOW HIRING)

Orangetheory Fitness

Marketing Coordinator

Mcallen, TX · On-site

$14 - $17/hr

Work with the marketing team to plan and execute all retention marketing campaigns and strategies ... Specific job duties and selection requirements vary between Orangetheory studio locations and more ...

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Orangetheory Marketing information

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$26.5K

$50.7K

$73K

How much do orangetheory marketing jobs pay per year?

As of Aug 30, 2026, the average yearly pay for orangetheory marketing in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is Orangetheory Marketing?

Orangetheory Marketing jobs focus on promoting the Orangetheory Fitness brand, classes, and memberships to attract new clients and retain existing members. These roles may involve digital marketing, social media management, community outreach, event planning, and creating advertising campaigns. Team members work closely with studio staff and corporate leadership to ensure messaging aligns with Orangetheory's mission and values. They analyze market trends, track campaign effectiveness, and help grow the studio's presence both locally and nationally.

How does the marketing team at Orangetheory collaborate with studio managers and fitness coaches to drive member engagement?

At Orangetheory, the marketing team works closely with studio managers and fitness coaches to develop and execute member engagement campaigns. This collaboration often includes coordinating local promotions, gathering feedback on class experiences, and creating tailored content that highlights studio achievements and success stories. Marketing professionals regularly communicate with frontline staff to ensure messaging is authentic and resonates with the community. This synergy helps drive both member acquisition and retention, making teamwork and strong communication essential for success in the role.

What are the key skills and qualifications needed to thrive in Orangetheory Marketing?

To thrive in Orangetheory Marketing, you need a solid background in marketing strategy, brand management, and digital advertising, often supported by a degree in marketing or communications. Familiarity with tools like Google Analytics, CRM platforms (such as Salesforce), and social media management systems is typically required. Creativity, strong communication, and the ability to work collaboratively are standout soft skills in this role. These skills and qualities are crucial for effectively promoting the Orangetheory brand, engaging members, and driving business growth in a competitive fitness market.

Does Orangetheory Marketing pay well?

Orangetheory Marketing roles typically offer competitive pay aligned with marketing industry standards, with salaries varying based on experience, location, and specific responsibilities. Entry-level positions may start at or slightly above minimum wage, while experienced marketers can earn higher salaries, especially with skills in digital marketing and analytics.
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Orangetheory Marketing jobs near you
Infographic showing various Orangetheory Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.

Orangetheory Fitness - Sales Associate

Orangetheory - Franchise #0448

Birmingham, AL • On-site

$12 - $15/hr

Part-time

Re-posted 22 hours ago

Job description

Benefits:
  • Bonus based on performance
  • Competitive salary
  • Flexible schedule

Location: Inverness
Do you love fitness, people, and helping others change their lives? Orangetheory Fitness is looking for a high-energy Sales Associate who thrives in a fast-paced, goal-driven environment and knows how to connect with people—both in person and on the phone.
What You’ll Do:
  • Drive membership sales and exceed studio sales goals
  • Convert new leads into booked classes and memberships
  • Deliver an exceptional first impression for every guest
  • Handle inbound and outbound calls, texts, and emails with confidence
  • Build relationships with members and support retention
  • Assist with social media engagement, local marketing, and promotions
  • Represent the Orangetheory brand with energy, professionalism, and passion
What We’re Looking For:
  • Previous fitness or sales experience preferred (boutique fitness preferred)
  • Strong phone skills—you’re confident, persuasive, and personable
  • Excellent people skills and ability to build rapport quickly
  • Social media savvy (Instagram, Facebook, community engagement)
  • Self-motivated, goal-oriented, and driven to succeed
  • Ability to multitask and thrive in a fast-paced environment
  • Reliable, positive attitude with a team-first mindset
About Orangetheory Fitness
  • Orangetheory is a 1-hour, full-body heart rate zone and strength training workout that delivers a more personalized experience in a group setting. Designed to be effective and efficient, our workout classes boost metabolism, burn fat and calories, build strength and confidence, and improve overall fitness. 
Why You’ll Love Working Here:
  • Be part of a supportive, high-energy fitness community
  • Opportunity for commission and performance-based incentives
  • Complimentary Orangetheory workouts
  • A role where your work truly impacts lives every day
If you’re a motivated self-starter who loves fitness, sales, and connecting with people—we’d love to meet you!