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Optimization Manager Jobs in Phoenix, AZ (NOW HIRING)

DigitalMarketing.com's SEO services have propelled some of the world's most powerful brands to the ... Capable of managing multiple clients across multiple verticals. * Work closely with numerous cross ...

For more than 40 years, we have been developing, designing, building, and managing striking urban ... At Optima, we believe benefits should be meaningful and a part of what makes us great! * Come as ...

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General Manager - Fulfillment

Phoenix, AZ · On-site

$100K - $120K/yr

Oversee physical facilities and layout optimization * Manage warehouse flow, space planning, and expansion strategy * Ensure equipment and machinery maintenance * Maintain safety and security ...

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Optimization Manager information

See Phoenix, AZ salary details

$33.3K

$105.9K

$179.7K

How much do optimization manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for optimization manager in Phoenix, AZ is $105,883.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,500.00 and $131,600.00 per year, depending on experience, location, and employer.

How does an optimization manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What are the key skills and qualifications needed to thrive as an optimization manager?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

What is an optimization manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are the most commonly searched types of Optimization jobs in Phoenix, AZ? The most popular types of Optimization jobs in Phoenix, AZ are:
What are popular job titles related to Optimization Manager jobs in Phoenix, AZ? For Optimization Manager jobs in Phoenix, AZ, the most frequently searched job titles are:
What job categories do people searching Optimization Manager jobs in Phoenix, AZ look for? The top searched job categories for Optimization Manager jobs in Phoenix, AZ are:
Infographic showing various Optimization Manager job openings in Phoenix, AZ as of July 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $105,883 per year, or $50.9 per hour.

eCommerce Manager, Growth & Optimization

Fender

Phoenix, AZ • On-site

Full-time

Medical, Dental, Retirement, PTO

Re-posted 22 days ago


Fender Musical Instruments rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz


Job description

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it's a cultural symbol that resonates globally. Within FMIC's eCommerce team, we're redefining how customers discover, shop, and experience our legendary brand online. We pair deep data insights with conversion-focused experimentation to create frictionless, inspiring digital journeys that drive growth and customer loyalty.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it's a cultural symbol that resonates globally.
We're seeking an accomplished eCommerce Manager, Growth & Optimization based in Phoenix, AZ or Los Angeles, CA to unlock revenue opportunities across Fender.com. Reporting to the VP, eCommerce, this individual will own the growth & optimization program: surfacing revenue opportunities across the funnel, owning and running a robust A/B testing and CRO program, and influencing Product, UX, and Merchandising decisions with clear, data-driven business cases. You'll be a key voice in shaping how Fender converts visitors into loyal customers and a critical driver of eCommerce revenue growth.
Essential Functions
Analytics & Insights
  • Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).
  • Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.
  • Provide the online merchandising team with clear, data-driven visibility into category, product, and promotional performance.
  • Define success metrics for key initiatives and track post-launch impact to prove ROI.
  • Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies.
  • Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytelling.

Conversion Rate Optimization
  • Own Fender.com's A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue.
  • Maintain a prioritized test-and-learn roadmap driven by data, user behavior, and business needs.
  • Conduct funnel and abandonment analysis to identify friction points and growth opportunities.

Strategic Influence & Business Case Development
  • Partner with Product and UX to shape roadmap priorities based on analytics and experimentation results.
  • Collaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth levers.
  • Quantify and model the impact of proposed initiatives to influence senior leadership decisions and investment priorities.
Qualifications
  • Bachelor's degree or equivalent experience.
  • 7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements.
  • Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis.
  • Hands-on experience running A/B and multivariate testing programs end-to-end.
  • Strong analytical and problem-solving skills; able to translate complex data into clear, actionable business recommendations.
  • Exceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partners.
  • Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms.
  • Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority.
  • Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies.

About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world's leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans' status, sexual orientation, or any other protected factor.
Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. "Pay scale" means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs. If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work. Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role - especially as a new hire - and compensation decisions are dependent on the facts and circumstances of each case. Subject to the foregoing, the current pay scale for this position is $100,000.00 - $160,000.00

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