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Optimization Manager Jobs in Madison, WI (NOW HIRING)

... optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S ... Leads, defines and manages product releases and represents the Business Units in ensuring project ...

Marketing Account Manager

Oregon, WI ยท On-site

$69.30 - $103.90/hr

Marketing Account Manager - CLEAResult Location: Portland, OR (hybrid, 1 day in office per week ... Responsibilities include fulfilling client requests, optimizing marketing budgets, and executing ...

New

R&D Manager

Portage, WI ยท On-site

$110 - $160/hr

Lead new product development, product improvements, line extensions, and formula optimization ... Manage multiple R&D and commercialization projects simultaneously, ensuring clear priorities ...

Program Manager

Janesville, WI ยท On-site

$107 - $130/hr

Prepare and manage program budgets, optimizing resources for maximum productivity and cost efficiency * Process Improvement : Continuously monitor and improve program performance, quality, and ...

New

Showing results 41-60

Optimization Manager information

See Madison, WI salary details

$33.8K

$107.5K

$182.4K

How much do optimization manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for optimization manager in Madison, WI is $107,452.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,600.00 and $133,500.00 per year, depending on experience, location, and employer.

What is an optimization manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What are the key skills and qualifications needed to thrive as an optimization manager?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

How does an optimization manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are popular job titles related to Optimization Manager jobs in Madison, WI?

For Optimization Manager jobs in Madison, WI, the most frequently searched job titles are:

What job categories do people searching Optimization Manager jobs in Madison, WI look for?

The top searched job categories for Optimization Manager jobs in Madison, WI are:

Infographic showing various Optimization Manager job openings in Madison, WI as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $107,452 per year, or $51.7 per hour.

$90 - $125/hr

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Medical, Dental, Vision, PTO

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Job description

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide. Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen. Weโ€™ve earned recognition time and again as a top place to workโ€”named among the best by respected organizations like Glassdoor and U.S. News & World Report. Weโ€™re also proud to be recognized for one of the countryโ€™s Top 50 Midsize Early Talent Programs through RippleMatchโ€™s Campus Forward Awards. Thereโ€™s never been a better time to be part of Insperity, and our best work is still ahead. Learn more at Insperity.com.

Why Insperity?
  • Flexibility: Over 80% of Insperityโ€™s jobs have flexibility. We want your time to have balance, whether itโ€™s spent with coworkers, clients, family or your community.
  • Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.
  • Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

This position is responsible for providing the guiding vision, implementation and utilization of Insperityโ€™s Enterprise Customer Relationship Management (CRM) system and acts as a business leader of the product. Leads and defines product line strategy, product roadmaps and identifying business opportunities. Works closely with Business Units to improve processes enabled through the technologies implemented. Builds functional specifications for future releases. Represents the best interest of the Business Units in high level technical design.

Responsibilities
  • Provides the guiding vision for the product and acts as a business leader of the product.
  • Works closely with Business Units to understand needs and translates them into appropriate application functionality.
  • Leads and defines product line strategy, product roadmaps and identifying business opportunities.
  • Works closely with Business Units to improve processes enabled through the technologies implemented.
  • Builds functional specifications for future releases.
  • Represents the best interest of the Business Units in high level technical design.
  • Develops User Acceptance Test Plans and facilitates User Acceptance Testing.
  • Leads, defines and manages product releases and represents the Business Units in ensuring project teams meet the defined schedules.
  • Ensures all customer and quality requirements are satisfied in the product delivery.
  • Works with Business Units, Project Managers and development teams during the design, development, test, training and launch phases of the development and release cycle.
  • Refines the backlog and adjusts priorities as needed.
  • Evaluates and reports on current product line performance and usage.
  • Leads the post-implementation support effort from functional and training perspectives.
Qualifications
  • Bachelorโ€™s Degree in Business, Marketing, MIS, Electrical/Computer Engineering or Computer Science is required.
  • Three to five years Enterprise CRM technology implementation experience is required.
  • Process improvement / optimization experience is strongly preferred.
  • Software development knowledge is a plus.
  • HR, Payroll, Benefits experience is preferred.
  • Prior managerial experience, process improvement/optimization experience and work in a high-tech environment are preferable.
  • Communicates tactfully and effectively, verbally and in writing and maintains effective work relations with those encountered in the course of employment.
  • Possesses excellent customer skills and organizational skills, the ability to learn new concepts quickly and be a self-starter.
  • Exhibits excellent oral and written communication skills.
  • Demonstrates analytical, statistical and critical thinking skills.
  • Possesses leadership skills.
  • Demonstrates ability to work independently, be a self-starter, be innovative and actively seek new or better methods of competence.
  • Exhibits a positive team player attitude with a sense of urgency directed toward the provision of successful solutions for specific projects.
  • Has experience with Enterprise CRM Technology Solutions.
  • Possesses knowledge of Business Intelligence technologies and strategies.
  • Has a sound knowledge of system design, development and effective testing methods.

At Insperity, we celebrate the diversity of our employees and our leadership.

Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Our Growth is Creating Great Opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it!

Thanks for your interest in working at Insperity!

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