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Job Summary:
The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising. The Director of Growth Solutions is responsible for building and leading a dedicated technical pre-sales function to acquire new advertisers, ensuring effective communication and strategy development while managing a team of Growth Strategists.
Responsibilities:
• Be the primary contact for customers and be in regular communication with customers to assess customer satisfaction and react to any issues.
• Compile industry trend data and campaign and spend data from various platforms to assemble client facing materials for the purpose of selling through products.
• Collect and analyze data related to customers target demographics and users, advising them on best practices of reaching intended audience.
• Use various platforms to analyze spend and marketing activity data to present back to customers to illustrate successful use of product.
• Help companies form their marketing strategy as it relates to digital and programmatic channels.
• Forecast all potential activity for customers and analyze various trends in marketing spend for those partners helping them to optimize activity.
• Responsible for being expertly aware of customers competitors, helping them to create unique marketing strategies.
• Closely monitor industry trends and trade literature to expertly speak to customers about state of the industry and guide them to adapt strategies.
• Attend trade conferences to meet with customers and prospective customers educating them on company software.
• Build and lead an agile team of 2+ Growth Strategists across Enterprise and Mid-Market coverage.
• Define what 'great' looks like for technical pre-sales at TTD: discovery quality, measurement framing, handoff standards, RFP rigor.
• Set deal-qualification standards so the team spends time on opportunities with real Technical Account Management and real intent — not every inbound that asks.
• Coach on technical narrative, executive presence, and stakeholder orchestration; develop Growth Solutions talent into the next generation of TTD leaders.
• Curate the team’s knowledge base: reusable measurement plans, integration patterns, objection responses, narrative assets, proof points.
• Partner with BD on the highest-leverage opportunities — discovery, technical validation, proposal shaping, and executive conversations, building the scaffolding of success for TTD’s largest and most strategic new partnerships.
• Own the technical and measurement narrative that turns interest into signed agreements.
• Lead technical qualification: define the fastest viable path to launch, document dependencies, keep stakeholders aligned across marketing, analytics, engineering, and privacy.
• Architect onboarding conceptually and practically: CDP patterns, offline/online measurement, partner integrations, and clean room considerations where relevant.
• Drive day-1 measurement solutions that enable end-to-end business impact analysis inside the client’s organization.
• Orchestrate TTD’s technical resources around live deals: Technical Account Management, Data Partnerships, Solutions Consulting, Product, Legal, Privacy.
• Translate client martech capabilities into solutions that maximize their data inside TTD and pull omnichannel budget consolidation into the conversation.
• Reduce sales friction by clarifying ownership, collapsing handoff gaps, and removing late-stage surprises before they cost cycle time.
• Deliver structured handoff packages to Client Services on every closed-won logo: measurement plan, data requirements, key decisions, known risks, agreed milestones.
• Hold the line on handoff quality — Client Service Team launches without re-discovery, or it didn’t actually close cleanly.
• Continually source and act on feedback from Client Services to hasten time-to-dollar milestones.
• Shape the identity of the new function, define how it works with BD/Sales and Client Services, and codify the playbook other regions and segments will inherit.
• Author the GTM narratives, technical proposal frameworks, and measurement constructs the broader Growth org needs.
• Deal desk inputs: blockers, fastest paths to close, commitments, dependencies.
• Measurement and onboarding plans attached to real opportunities.
• RFP/RFI technical responses and proposal inputs.
• New sales narratives and GTM deliverables for the Growth org.
• Handoff briefs for Client Services on closed-won logos.
• Team operating cadence, performance reviews, and development plans.
Qualifications:
Required:
• Bachelor’s degree (U.S. or foreign equivalent) in Marketing, Marketing Management or related field
• Eight (8) years of experience in the job offered or related role
• Three (3) years of sales experience working for an online publisher, ad network, ad exchange, ad server, or senior agency
• Three (3) years of experience meeting company revenue goals, including developing strong client relationships at media agencies, pitching capabilities and customizing ad tech products and services to meet their programmatic needs, and using Salesforce to track and report revenue
• Three (3) years of communication experience, including speaking with C-level clients to pitch ad tech products and services within a large media agency
• Three (3) years of negotiation experience including building commercial endeavors and rate cards for a media agency client
• One (1) year of experience creating relationships with decision-makers at enterprise client level, including having directly sold media or ad tech services to programmatic teams and Strategic Investments teams
• 10+ years in solutions engineering, solutions consulting, or technical pre-sales in enterprise B2B
• 3+ years leading Sales Engineering, technical pre-sales teams, or Growth Solutions Managers; demonstrated success developing individual contributors
• Track record landing complex new logos with seven- and eight-figure annual potential
• Deep adtech/martech fluency — DSP, CDP, identity, measurement, clean rooms — and the ability to translate it for non-technical executives
• Strong opinions on measurement: attribution, incrementally, MMM, and how to make outcomes credible to a CMO
• Player-coach instincts — equally comfortable closing the biggest deal of the quarter and giving direct feedback to a Growth Strategist in real time
• Excellent written communication; you produce documentation that moves deals forward, not just records them
• Comfort building from zero: this role doesn’t inherit a playbook, it writes one
• Domestic travel required up to 10% of the time to visit client sites
Company:
The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers. Founded in 2009, the company is headquartered in Ventura, USA, with a team of 1001-5000 employees. The company is currently Late Stage.