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Nursing Home Sales information

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$22.5K

$81.6K

$154.5K

How much do nursing home sales jobs pay per year?

As of Aug 21, 2026, the average yearly pay for nursing home sales in the United States is $81,617.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What is nursing home sales?

Nursing home sales refer to the process of marketing and selling the services and accommodations provided by nursing homes to prospective residents and their families. Professionals in this role typically work to attract new residents by highlighting the benefits, amenities, and care available at their facility. They may also coordinate tours, answer questions, and help families navigate the admissions process. The goal is to ensure that the nursing home maintains a steady occupancy rate while meeting the needs of potential residents.

What are the key skills and qualifications needed to thrive as a nursing home sales professional?

To thrive as a Nursing Home Sales professional, you need a solid background in sales, relationship management, and knowledge of long-term care services, often supported by experience in healthcare or senior living environments. Proficiency with CRM systems, lead tracking tools, and basic marketing platforms is typically required. Outstanding communication, empathy, and problem-solving skills help build trust with families and referral sources. These competencies are crucial to effectively attract and retain residents, ensuring occupancy goals and positive community reputation.

What are some typical challenges faced by professionals in nursing home sales, and how can they be addressed?

Professionals in nursing home sales often encounter challenges such as building trust with prospective residents and their families, navigating sensitive conversations about care needs, and differentiating their facility in a competitive market. Successfully addressing these challenges involves strong interpersonal skills, in-depth knowledge of the facility’s services, and the ability to empathize with families during emotional decision-making. Ongoing collaboration with care teams and active participation in community outreach can also help build credibility and boost occupancy rates.

What is the difference between Nursing Home Sales vs Nursing Home Marketing Coordinator?

AspectNursing Home SalesNursing Home Marketing Coordinator
CredentialsSales experience, healthcare knowledge often preferredMarketing background, healthcare familiarity beneficial
Work EnvironmentOffice, community events, client meetingsOffice, marketing campaigns, community outreach
Employer UsageSenior living facilities, nursing homesSenior living communities, healthcare providers
Search IntentSales roles, client acquisition, revenue growthMarketing strategies, community engagement

While both roles involve working within nursing home environments, Nursing Home Sales focuses on client acquisition and revenue generation through direct sales efforts. Nursing Home Marketing Coordinators handle outreach, branding, and community engagement to attract residents. Understanding these differences helps job seekers target the right position based on their skills and career goals.

More about Nursing Home Sales jobs

What cities are hiring for Nursing Home Sales jobs?

Cities with the most Nursing Home Sales job openings:

What states have the most Nursing Home Sales jobs?

States with the most job openings for Nursing Home Sales jobs include:

What job categories do people searching Nursing Home Sales jobs look for?

The top searched job categories for Nursing Home Sales jobs are:

Nursing Home Sales jobs near you
Infographic showing various Nursing Home Sales job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 22% Part Time, and 3% Contract. Highlights an 75% Physical, 1% Hybrid, and 24% Remote job distribution, with an average salary of $81,617 per year, or $39.2 per hour.

Nursing Home Administrator (NHA)

Woodside Health & Rehab

Naples, FL • On-site

$130K - $145K/yr

Full-time

Re-posted 16 days ago

Job description

Step Up and Lead as Our Next Nursing Home Administrator!

Are you a passionate, results-driven leader ready to make a lasting impact? We’re on the hunt for a dynamic Nursing Home Administrator who’s ready to take charge, inspire a dedicated team, and elevate the standard of care for our residents!

Your Mission, Should You Choose to Accept:

  • Command the daily operations, driving excellence in care and resident happiness

  • Navigate the complex world of regulations with confidence, ensuring 100% compliance

  • Build meaningful connections with residents, families, staff, and community allies

  • Mastermind budgets and resources to keep everything running like a well-oiled machine

  • Recruit, coach, and empower a winning team that shares your vision for success

  • Own admissions, discharges, and lead continuous quality upgrades that make a difference

  • Create a safe, spotless, and welcoming home where residents thrive

What You Bring to the Table:

  • An active Nursing Home Administrator license that proves you’re ready to lead

  • At least 3 years rocking healthcare management with impressive results

  • A Bachelor’s or Master’s degree in healthcare administration, nursing, or a related field

  • Deep knowledge of nursing home regulations — compliance is your second nature

  • Leadership chops that motivate and inspire

  • Budget skills sharp enough to handle $1M+ with ease

  • Bonus points for sales savvy or business development experience

Why This Is Your Next Great Move:

  • Competitive pay that rewards your expertise

  • A vibrant, supportive workplace where your ideas matter

  • Cutting-edge training and real opportunities for career growth

  • The chance to be part of a mission-driven organization transforming lives every day

About Us:
We personalize wellness journeys by delivering skilled nursing and rehab care tailored to each resident’s unique needs. Join us, and be the driving force behind care that changes lives.

Ready to lead boldly and leave your mark? Apply today and start your next adventure!


We are an Equal Opportunity Employer.


Compliance notice (Florida): This position requires background screening through the Florida Clearinghouse. For more information, visit: info.flclearinghouse.com. This URL is provided to meet state posting requirements.


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