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POSITION SUMMARY

The Multimedia Content Specialist is responsible for developing and executing engaging content that strengthens Verve's brand awareness, deepens member engagement, and supports organizational growth. This role serves as Verve's primary creator of video, written, and visual content across digital marketing channels, with a strong emphasis on video storytelling, content production, and brand engagement. This role serves as the content production counterpart to the Digital Marketing Specialist, focusing on the creation of compelling content assets while partnering on the distribution and optimization of content across digital channels.

Responsibilities include creating short-form and long-form video content, producing blogs and written communications, designing graphics for social media, and supporting integrated marketing campaigns. The Multimedia Content Specialist partners closely with the Digital Marketing Manager and marketing team to maintain a strategic content calendar that supports organizational priorities while ensuring brand consistency across all platforms. The ideal candidate is a creative, self-motivated storyteller with strong video production, copywriting, and graphic design skills who can transform complex financial topics into engaging and accessible content.

POSITION RESPONSIBILITIES

General Responsibilities

• Serve as Verve's primary social media content creator, developing engaging content that supports marketing campaigns, financial education initiatives, community involvement efforts, brand awareness, recruitment efforts, and organizational objectives.
• Produce, film, edit, and publish short-form and long-form video content for social media, website, digital advertising, recruitment campaigns, educational content, and internal communications.
• Capture photography and video content at branch locations, community events, employee activities, member stories, and organizational initiatives.
• Develop and maintain a strategic content and editorial calendar aligned with marketing objectives and organizational priorities.
• Create blogs, website articles, member communications, campaign copy, social media captions, video scripts, and other written content that reflects Verve's brand voice and messaging standards.
• Design social media graphics, digital advertisements, event promotions, presentation materials, signage, and other marketing collateral using Canva and other approved design tools.
• Collaborate with business units across the organization to identify storytelling opportunities and develop content that supports departmental goals.
• Partner with the Digital Marketing Specialist to support website content updates, SEO initiatives, email campaigns, social media strategy, and digital marketing efforts.
• Collaborate with Creative Lead and maintain an organized library of photography, video footage, graphic assets, testimonials, and other marketing resources.
• Collaborate with Marketing Analyst to monitor content performance across social media, video platforms, blogs, and digital channels; provide recommendations for optimization and future content strategies.
• Stay current on social media trends, content best practices, emerging platforms, AI-powered content tools, and video marketing techniques.
• Collaborate with Cooperative Outreach Specialist to support community events and organizational initiatives through content creation, event coverage, and on-site storytelling.
• Collaborate with branch managers and travel to branch locations and community events throughout Northeast Wisconsin, the La Crosse area, and Chicago market as needed.
• Additional duties as assigned.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Public Relations, Graphic Design, Video Production, or related field.
• Minimum of two years of experience in content marketing, social media marketing, communications, journalism, video production, or a related role.
• Demonstrated experience creating and editing short-form and long-form video content for digital platforms.
• Experience writing blogs, social media content, marketing copy, and other professional communications.
• Proficiency with Canva and graphic design best practices.
• Experience with video editing software.
• Photography and videography experience preferred.
• Experience working in a regulated industry is a plus.

KEY COMPETENCIES

• Working knowledge of Microsoft Office products.
• Exceptional storytelling, copywriting, and content development skills.
• Strong video production and video editing capabilities.
• Proficiency with Canva and modern content creation tools.
• Excellent verbal and written communication skills.
• Ability to create content tailored to different audiences and digital platforms.
• Understanding of social media strategies, content trends, audience engagement techniques, and platform best practices.
• Strong project management and organizational skills.
• Ability to manage multiple priorities and deadlines simultaneously.
• Creative thinker with strong attention to detail and commitment to brand consistency.
• Ability to work independently and within a collaborative team environment.
• Familiarity with SEO fundamentals and digital marketing best practices.
• Comfortable appearing on camera and directing others during video production when needed.
• Possess a working knowledge of all relevant banking rules and regulations.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Work Environment: Business office, branch locations, and community event settings. The noise level in the work environment is typically quiet to moderate.
• Physical Requirements: Ability to sit or stand at a desk the majority of the day; talk or hear; stand, walk, and travel occasionally. While performing the duties of this job, the team member is typically utilizing a computer, camera equipment, mobile devices, keyboard, and phone. May occasionally lift and transport photography, videography, or marketing equipment up to 25 pounds. Travel up to 10% is required throughout Northeast Wisconsin, the La Crosse area, and Chicago market.

The above information has been designed to indicate the general nature and level of work performed by persons within this job this job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, and qualifications required of persons assigned to this job. Additional duties may be required to perform the job effectively.