Nj Lottery Jobs (NOW HIRING)

Job Description: Marketing ManagerPosition is located in Jersey City, NJ. There is no remote work option.Who is Lotto.com? Lotto.com Inc. is a New Jersey-based start-up, aiming to change the way the lottery is played. We built the best-in-class lottery distribution platform, to deliver a secure and contactless online experience to players. Up to 50% of all lottery ticket sales nationwide support various initiatives, and we are on a mission to increase funding for those causes, including scholarships and educational programs, social services, pensions for firefighters, assistance programs for seniors, road maintenance, and much more. Who you are:Lotto.com is looking for an experienced Marketing Manager to join our quickly expanding team. In this role you will lead our CRM strategy and implement initiatives across the customer lifecycle that accelerate customer growth and revenue generation. From constantly evolving how, what and when we communicate to our customers, to developing a brand new rewards program! If you have a passion for determining what attracts customers to buy a product, this role is for you! You will be working closely with our Director of Marketing, as well as our creative agency and PR agency to coordinate campaigns.What You’ll Do:Identifying trends and underlying causes for changes in performance such as site traffic, conversion rates and account approval rate, among other KPI’sLead our CRM strategy from inception and take the reins on implementing high-impact initiatives across the customer lifecycle that accelerate active customer growth and revenue generation.Coordinate the planning and execution of marketing tactics including creative development, test plans, and tracking requirementsChampion a data-driven approach to CRM, using numbers to influence and enhance storytelling and retentionFocus on customer lifetime value: provide insight on the recency, frequency and monetary value of our customers, across different consumer segments & marketsTake charge and create customer touchpoints via email, SMS, and push notifications, retargeting to meet business goalsMaintain the cross-functional marketing calendar to help enforce time campaigns and promotionsManage complex customer touchpoints and flows to ensure efficiency in customer communicationConstantly working to evolve and improve how, when, and what we're able to communicate with our customersManage and develop Lotto.com’s rewards loyalty program, coming up with ways to increase signup and awareness whilst building engagement and value in the program.Be responsible and contribute to improvements in repeat purchase and lifetime value across all marketsInterpret data, analyze results to improve ROI performanceWhat you need:Bachelor’s degree in Marketing, Advertising, Business Development or communications1-2 years’ experience as a Marketing Manager, CRM Manager, Ad-tech Account Manager or similar roles1+ year of CRM experience is a MUSTFast learner who can understand technology at any levelAnalytical and process-oriented mindset with unparalleled attention to detailKnowledge of traditional and digital marketing, content marketing, and social media marketingExperience with research using data analytics software (Google Analytics, Google Datastudio) Excellent writing, communication, and presentation skillsProficiency in full Google suiteWhat it’s nice to have:Familiarity with Contentful (CMS) and Optimove (CRM) Knowledge of Google Adwords, Facebook Ads Manager + other social platformsWorking knowledge of HTML and design and email softwareExperience working with budgets and forecastingLotto.com does does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, physical or mental ability, veteran status, military obligations, and marital status. If you feel that you are qualified for this position, we encourage you to submit an application.