Partner with university leaders, athletic departments, general managers, and internal stakeholders ... Experience in sports sponsorships, multimedia rights, NIL partnerships, or enterprise partnerships.
Partner with university leaders, athletic departments, general managers, and internal stakeholders ... Experience in sports sponsorships, multimedia rights, NIL partnerships, or enterprise partnerships.
Commercial Partnerships Director
Atlanta, GA · On-site
$110 - $170/hr
Partner with university leaders, athletic departments, general managers, and internal stakeholders ... Experience in sports sponsorships, multimedia rights, NIL partnerships, or enterprise partnerships.
Commercial Partnerships Director
Atlanta, GA · On-site
$110 - $170/hr
Partner with university leaders, athletic departments, general managers, and internal stakeholders ... Experience in sports sponsorships, multimedia rights, NIL partnerships, or enterprise partnerships.
Partner with university leaders, athletic departments, general managers, and internal stakeholders ... Experience in sports sponsorships, multimedia rights, NIL partnerships, or enterprise partnerships.
Partner with university leaders, athletic departments, general managers, and internal stakeholders ... Experience in sports sponsorships, multimedia rights, NIL partnerships, or enterprise partnerships.
Social Media Specialist
Savannah, GA · On-site
Identify and direct talent, including community partners and NIL athletes. Social Listening & Community Management * Implement a social listening strategy to proactively identify opportunities for ...
Social Media Specialist
Savannah, GA · On-site
Identify and direct talent, including community partners and NIL athletes. Social Listening & Community Management * Implement a social listening strategy to proactively identify opportunities for ...
Nil Manager information
What is the difference between Nil Manager vs Project Coordinator?
| Aspect | Nil Manager | Project Coordinator |
|---|---|---|
| Credentials | Typically requires a diploma or bachelor's degree; certifications like PMP are common | Usually requires a bachelor's degree; certifications like CAPM are beneficial |
| Work Environment | Office-based, managing teams and resources | Office or site-based, supporting project execution |
| Industry Usage | Used across various industries including construction, IT, and manufacturing | Common in construction, IT, and corporate sectors |
The Nil Manager and Project Coordinator roles both require similar educational backgrounds and certifications. While the Nil Manager often oversees teams and resources at a higher level, the Project Coordinator primarily supports project activities and communication. Both roles are essential for project success but differ in scope and responsibilities.
What are some common challenges faced by a nil manager when coordinating athlete endorsement deals?
What are the key skills and qualifications needed to thrive as a nil manager?
What is a nil manager?
A Nil Manager oversees Name, Image, and Likeness (NIL) opportunities for athletes, ensuring they maximize brand partnerships while complying with regulations. They negotiate deals, manage endorsements, and provide guidance on contracts, branding, and financial planning. Their role is crucial in helping athletes monetize their personal brand while maintaining compliance with NCAA or other governing bodies.

Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 21 days ago
Learfield rating
8.4
Based on 10 frontline employees who took The Breakroom Quiz
6th of 50 rated marketing agency
Job description
This role partners closely with universities and internal teams to identify, structure, and secure strategic partnerships while helping shape the commercialization strategy for some of the most valuable assets in college athletics. The ideal candidate brings a team-first mindset and enjoys coaching field teams, developing go-to-market strategies, and driving long-term revenue growth through innovative partnership solutions.
Essential Duties & Responsibilities:
- Partner with university leaders, athletic departments, general managers, and internal stakeholders to evaluate, structure, and advance naming rights opportunities and other premium sponsorship assets, including jersey patches, field logos, court logos, and emerging inventory.
- Serve as a strategic resource to university and sales teams by developing asset positioning, valuation, packaging, and commercialization strategies that maximize revenue and long-term partner value.
- Develop and implement go-to-market frameworks, sales playbooks, training programs, and field enablement tools that support consistent execution across the organization.
- Coach and support field teams throughout the partnership development process by sharing insights, strategies, and best practices that strengthen prospecting, negotiation, and activation efforts.
- Provide thought leadership and subject matter expertise on collegiate sponsorship trends, premium inventory monetization, and partnership best practices.
- Build and maintain strong relationships with university executives, athletic department leadership, and key internal stakeholders to support partnership growth and organizational objectives.
- Collaborate with sales, marketing, partnership management, legal, and leadership teams to align priorities and successfully execute strategic initiatives.
- Identify and evaluate emerging market opportunities, sponsorship trends, and innovative inventory offerings that create value for university partners and brand clients.
- Represent the organization at industry conferences, campus meetings, client presentations, and other key events.
- Travel regularly to meet with university stakeholders, support field teams, and advance strategic business development initiatives (approximately 30-50%).
Minimum Qualifications:
- Eight (8) or more years of experience in business development, sponsorship sales, partnerships, or related roles within sports, media, or entertainment.
- Demonstrated success securing high-value partnerships and navigating complex stakeholder environments.
- Strong understanding of higher education institutions, particularly collegiate athletics and campus branding.
- Demonstrated success collaborating across departments and with external partners.
- Excellent communication, negotiation, presentation, and relationship-building skills.
- Experience developing training, sales enablement, or field support programs.
- Willingness to travel regularly and work flexible hours to support university schedules.
Preferred Qualifications:
- Bachelor's degree from an accredited four-year college or university.
- Experience in sports sponsorships, multimedia rights, NIL partnerships, or enterprise partnerships.
- Familiarity with integrated marketing solutions, including digital, experiential, and premium sponsorship assets.
- Experience with high-value sports or media inventory.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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Benefits
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About Learfield
Sourced by ZipRecruiter
Industry
Spectator sports
Company size
1,001 - 5,000 Employees
Headquarters location
Plano, TX, US
Year founded
2018