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Newspaper Advertising Manager Jobs in California

Advertising Director

San Rafael, CA · On-site

$110K - $140K/yr

For 165 years, the Marin Independent Journal has been more than a newspaper-we are the cornerstone ... Modernize our sales pipeline, leveraging CRM insights to forecast growth and refine our approach ...

Advertising Director

San Rafael, CA · On-site

$110K - $140K/yr

For 165 years, the Marin Independent Journal has been more than a newspaper-we are the cornerstone ... Modernize our sales pipeline, leveraging CRM insights to forecast growth and refine our approach ...

Account Manager

Anaheim, CA · On-site

$175K/yr

Educate advertisers on performance metrics, insights, and how to achieve greater results * Work ... No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth ...

Account Manager

Anaheim, CA · On-site

$175K/yr

Educate advertisers on performance metrics, insights, and how to achieve greater results * Work ... No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth ...

Press Operator II

Riverside, CA · On-site

$23 - $26/hr

Communicate effectively with team members and management regarding work processes and any issues ... No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth ...

Press Operator II

Riverside, CA · On-site

$23 - $26/hr

Communicate effectively with team members and management regarding work processes and any issues ... No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth ...

Press Operator I

Riverside, CA · On-site

$18 - $22/hr

Communicate effectively with team members and management regarding work processes and any issues ... No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth ...

Press Operator I

Riverside, CA · On-site

$18 - $22/hr

Communicate effectively with team members and management regarding work processes and any issues ... No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth ...

Digital Marketer

San Diego, CA · On-site

$60 - $80/hr

Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature ... Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram.

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Showing results 1-20

Newspaper Advertising Manager information

See California salary details

$32.6K

$87.2K

$129.3K

How much do newspaper advertising manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for newspaper advertising manager in California is $87,206.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,600.00 and $110,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a newspaper advertising manager?

To thrive as a Newspaper Advertising Manager, you need strong sales acumen, market analysis skills, and experience in media advertising, often supported by a degree in marketing, business, or communications. Familiarity with CRM software, digital analytics tools, and ad management systems is typically required. Outstanding negotiation, leadership, and relationship-building abilities set top performers apart in this role. These skills are essential to effectively drive ad revenue, manage client accounts, and adapt to the evolving media landscape.

What are some common challenges faced by newspaper advertising managers when balancing client expectations with available advertising space?

Newspaper Advertising Managers often face the challenge of meeting diverse client expectations while working within the finite constraints of print space and publication deadlines. They must negotiate with clients to optimize ad placement and size, ensuring visibility while adhering to the overall publication layout. Balancing high-priority advertisers, rate negotiations, and last-minute changes requires strong organizational and communication skills. Collaboration with editorial and production teams is essential to ensure that ads are integrated seamlessly and that client commitments are met without disrupting the publication’s content flow.

What is the difference between Newspaper Advertising Manager vs Advertising Sales Representative?

AspectNewspaper Advertising ManagerAdvertising Sales Representative
CredentialsBachelor's degree in marketing, communications, or related field; experience in advertising or mediaHigh school diploma or equivalent; sales experience preferred
Work EnvironmentOffice-based, managing advertising campaigns and staffField and office-based, meeting clients and selling ad space
Industry UsageUsed in media and publishing companiesCommon across advertising agencies and media outlets
Primary FocusOverseeing advertising strategies, managing campaigns, coordinating with clients and staffGenerating sales, building client relationships, closing deals

The Newspaper Advertising Manager primarily focuses on managing advertising campaigns and staff within media companies, requiring strategic planning and leadership skills. In contrast, the Advertising Sales Representative concentrates on selling ad space and developing client relationships. Both roles are essential in the advertising industry but differ in responsibilities and daily tasks.

What does a newspaper advertising manager do?

A newspaper advertising manager oversees the planning, development, and execution of advertising campaigns in a newspaper. They coordinate with clients, sales teams, and creative staff to ensure ads meet client objectives and deadlines, often using advertising software and analytics tools. The role requires strong communication, organizational skills, and knowledge of the newspaper industry’s advertising standards.

What are the most commonly searched types of Newspaper Advertising jobs in California?

The most popular types of Newspaper Advertising jobs in California are:

What are popular job titles related to Newspaper Advertising Manager jobs in California?

For Newspaper Advertising Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Newspaper Advertising Manager jobs in California look for?

The top searched job categories for Newspaper Advertising Manager jobs in California are:

What cities in California are hiring for Newspaper Advertising Manager jobs?

Cities in California with the most Newspaper Advertising Manager job openings:

Advertising Director

MediaNews Group, Inc.

San Rafael, CA • On-site

$110K - $140K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 2 days ago


Job description

Summary:

Are you ready to be the voice of Marin's business community? For 165 years, the Marin Independent Journal has been more than a newspaper-we are the cornerstone of our community. As a proud recipient of 19 California News Publishers Association awards this year alone, including the coveted General Excellence award, we don't just report the news; we define the conversation in the North Bay.

We are looking for a visionary Advertising Director to guide our sales strategy. We are an organization that is bucking industry trends-posting a 75%+ growth in digital subscriptions over the last three years while maintaining a stable, loyal print base. We aren't just selling ad space; we are connecting the community with the businesses that sustain it. As our Advertising Director, you will bridge the gap between our storied legacy and our digital-first future. Reporting directly to the President and Publisher, you will be the primary architect of our advertising success, balancing the stewardship of our traditional print presence with an aggressive, innovative push into digital and social platforms. You will lead our inside and outside sales teams, mentor our representatives, and act as a strategic partner to our clients-from small, family-owned retailers to major regional institutions.

Location Note: This role is based in San Rafael, CA. Candidate must be available to report to the office multiple times per week and attend meetings and community events throughout Marin County and the broader Bay Area.

What you will do:

  • Driving Revenue: Develop and execute sales strategies that capitalize on our 165-year reputation while aggressively scaling our digital portfolio

  • Building the Team: Recruit, train, and inspire a high-performing sales organization. We need a mentor who knows how to cultivate talent and empower veteran staff to reach new heights

  • Operational Excellence: Modernize our sales pipeline, leveraging CRM insights to forecast growth and refine our approach based on real-time market data

  • Cross-Platform Integration: Collaborate with marketing, production, and leadership across our network, including The Mercury News and the East Bay Times, to build integrated, multi-channel campaigns

  • Strategic Market Presence: Represent the Marin IJ at client events, chambers of commerce, and business associations. You are the face of our commercial operation

What you will bring:

  • The Experience: You bring 5+ years of success in media or sales leadership, with at least 2 years specifically focused on digital advertising and emerging media trends

  • The Mindset: You understand the unique business landscape of Marin and the North Bay. You have a proven track record of exceeding sales targets, not just meeting them

  • The Skills: You are a gifted communicator and presenter. You are tech-savvy, proficient in sales CRM/analytics, and able to negotiate complex contracts with ease

  • The Passion: You believe in the power of local news. You understand that when a local business thrives, the entire community benefits, and you are driven to make that happen

Benefits and Compensation:

The salary range is is $85,000 - $100,000 + cell phone stipend, mileage reimbursement, and commission (OTE $110,000 - $140,000). Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information: www.mymedianewsgroup.com

Who we are:

The Marin Independent Journal, a subsidiary of MediaNews Group, provides comprehensive daily news coverage across Marin County. As the only daily newspaper, The Marin Independent Journal provides in-depth reporting from Novato, San Rafael and Marin City to West Marin County and more.

"4x Built In Best Places to Work Winner - 2023-2026"

EEO Statement:

We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How To Apply:

  • Please submit an online application along with your resume for this position here

Closing Date:

  • Continuous recruitment until the position is filled

Conditions of Employment:

  • A full pre-employment background check and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks

  • Must possess and maintain a valid driver's license and have reliable transportation

  • Travel - This position entails occasional driving for work assignments, in-person training sessions and/or meetings. The employee will be responsible for transporting themselves between different sites as needed

  • Must be available for shift work. May be required to work various hours for coverage outside of normal business hours

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