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Motorcycle Sales Associate Jobs in California (NOW HIRING)

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Motorcycle Sales Associate information

See California salary details

$5

$19

$35

How much do motorcycle sales associate jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for motorcycle sales associate in California is $19.71, according to ZipRecruiter salary data. Most workers in this role earn between $15.19 and $23.70 per hour, depending on experience, location, and employer.

What does a motorcycle sales associate do?

A motorcycle sales associate performs numerous customer service and sales duties for a motorcycle dealership. Your responsibilities in this career include answering phones, greeting customers when they enter the store, assisting customers with demo rides and trying on accessories, and closing deals in your department. You also cross-sell other goods and services offered by your dealership, such as memberships to clubs, warranties, and dealership loans through the F&I department. After a transaction, you are also responsible for conducting road tests and pre-delivery inspection.

What is the difference between Motorcycle Sales Associate vs Motorcycle Technician?

AspectMotorcycle Sales AssociateMotorcycle Technician
CredentialsHigh school diploma; sales experience often preferredTechnical certifications or vocational training required
Work EnvironmentShowroom, dealership floor, customer interactionsService bays, repair shops, hands-on mechanical work
Industry UsageSales, customer service, product knowledgeRepair, maintenance, technical diagnostics

The Motorcycle Sales Associate focuses on selling motorcycles and providing customer service, while the Motorcycle Technician specializes in repairing and maintaining motorcycles. Both roles are essential in dealerships but differ in skills, credentials, and daily tasks.

How to get into motorcycle sales?

To become a motorcycle sales associate, gain knowledge of motorcycle models and features, develop strong customer service and communication skills, and obtain a valid driver's license. Many employers prefer candidates with sales experience or familiarity with motorcycles, and some may require or prefer certification in sales or motorcycle safety. Entry often involves applying to dealerships or retail stores and demonstrating enthusiasm for motorcycles and sales ability.

What are some common challenges faced by motorcycle sales associates and how can they be overcome?

Motorcycle Sales Associates often encounter challenges such as meeting monthly sales targets, staying updated on the latest models and features, and building rapport with a diverse customer base. Overcoming these challenges involves developing strong product knowledge, maintaining a customer-focused approach, and leveraging effective communication skills. Additionally, collaborating closely with the service department and participating in dealership training sessions can help associates stay informed and better assist customers.

What does a motorcycle sales associate do?

A Motorcycle Sales Associate is responsible for assisting customers in selecting and purchasing motorcycles, providing information about different models, features, and financing options. They greet customers, answer questions, arrange test rides, and help with paperwork related to sales. Additionally, they may handle product displays, maintain the sales floor, and follow up with customers to ensure satisfaction. Their goal is to help customers find the right motorcycle while meeting sales targets for the dealership.

How much do motorcycle sales associates make?

Motorcycle sales associates typically earn an average of $25,000 to $50,000 annually, including base salary and commissions. Earnings can vary based on experience, location, and sales performance, with commission-based pay often forming a significant part of total income. Strong customer service skills and product knowledge can help increase earning potential in this role.
More about Motorcycle Sales Associate jobs
What are the most commonly searched types of Motorcycle Sales jobs in California? The most popular types of Motorcycle Sales jobs in California are:
What are popular job titles related to Motorcycle Sales Associate jobs in California? For Motorcycle Sales Associate jobs in California, the most frequently searched job titles are:
What job categories do people searching Motorcycle Sales Associate jobs in California look for? The top searched job categories for Motorcycle Sales Associate jobs in California are:
What cities in California are hiring for Motorcycle Sales Associate jobs? Cities in California with the most Motorcycle Sales Associate job openings:
Motorcycle Sales Associate jobs near you
Infographic showing various Motorcycle Sales Associate job openings in California as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $40,994 per year, or $19.7 per hour.

Motorcycle Sales Associate

House of Thunder Harley-Davidson

Morgan Hill, CA • On-site

Full-time

Re-posted 26 days ago

Job description

Salary: Monthly Base + commission

Summary Description

Provide prompt, dependable, high-quality vehicle sales to customers by using current proactive feature benefit sales techniques.

Key Result Areas

  • Motorcycle Sales
  • Customer Service


Major Duties and Responsibilities

1)Motorcycle Sales

  • Attain new and used sales quotas as agreed upon with the sales manager.
  • Use floor time effectively to meet customer needs and solicit sales of all products.
  • Present the features of all products to customers along with their benefits.
  • Show each customer the advantages of products over competing brands.
  • Maintain the computerized inventory control system along with net profit objectives, whicheliminate the possibility of lower than anticipated profits.
  • Cross-sell additional parts, accessories, F&I products, Warranties & service contracts, etc. with allnew and used vehicles.
  • Maintain profit margin objective for all vehicle sales.
  • Follow procedures to ensure timely and proper completion of all paperwork.
  • Follow procedures for quick and efficient handling of warranty items, including tagging andproper storage of these items.
  • Introduce new customers to the service, parts, general merchandise, and F&I departmentsandtheir personnel.

2) Customer Service

  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure customers are properly qualified for needs, wants, and ability to buy.
  • Practice a feature/benefit selling methodology so that all customers receive consistenttreatment when doing business.
  • Use a common and consistent quotation methodology for vehicle sales, trade-ins, and purchases.
  • Conduct a road test and pre-delivery inspection before delivery to the customer.
  • Ensure the delivery to the customer is an EVENT which endears the customer to the dealership.
  • Contact customers using mailing lists, tickler files, and personal follow-up to encourageadditional sales and ensure customer satisfaction.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, anddemonstrate our commitment to Make Things Right.
  • Attend training sessions to keep current with sales techniques and sales department issues.
  • Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

3)Other Duties as assigned

Supervisory Responsibilities

  • No Supervisory Responsibilities

Commitments

  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positiverelationships with customers, employees, GM, and owner(s).
  • Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapesand attending seminars, workshops, and other related training programs assigned by the SalesManager.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Meet or exceed sales quotas regularly.
  • Continually learn more about the products and services you sell. Stay current on motorcycletrends and selling features.

Qualifications & Job Requirements

  • Must have the ability to get along with a broad customer base.
  • High energy level.
  • Excellent communication skills and demonstrated closing skills.
  • Knowledge and experience with sales of Harley-Davidson motorcycles and other productssold by the dealership, or the demonstrated ability to quickly learn them.
  • Must be able to work effectively with all areas of the dealership to maximize both the buyingexperience for the customer and the profitability of the dealership.
  • A valid Motorcycle endorsement is highly desirable in this position.

Physical Demands

  • The noise level in the work environment is occasionally loud.
  • Occasionally requires the ability to balance and push an850 lb. motorcycle.
  • Spend most of the day on your feet.

Working Conditions

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxicmaterials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.