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Motorcycle Demo Jobs (NOW HIRING)

Smoky Mountain Harley - Davidson

Enthusiast

Maryville, TN · On-site

$13.25 - $17.25/hr

Moving motorcycles about the property, leading detailed demo rides with customers in tow, conversing about bikes and local roads, wiping down and straightening bikes on showroom floor. Smoky Mountain ...

Smoky Mountain Harley - Davidson

Enthusiast

Maryville, TN · On-site

$14.25 - $18.25/hr

Moving motorcycles about the property, leading detailed demo rides with customers in tow, conversing about bikes and local roads, wiping down and straightening bikes on showroom floor. Smoky Mountain ...

Smoky Mountain Harley

Enthusiast

Maryville, TN · On-site

$13.25 - $17.25/hr

Moving motorcycles about the property, leading detailed demo rides with customers in tow, conversing about bikes and local roads, wiping down and straightening bikes on showroom floor. Smoky Mountain ...

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Motorcycle Demo information

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$5

$19

$35

How much do motorcycle demo jobs pay per hour?

As of Sep 14, 2026, the average hourly pay for motorcycle demo in the United States is $19.97, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.04 per hour, depending on experience, location, and employer.

What is a motorcycle demo?

Motorcycle demo riders are professionals who test and showcase motorcycles, often for dealerships, manufacturers, or at events. Their primary role is to demonstrate the features, handling, and performance of motorcycles to potential buyers or event attendees. Demo riders may also provide feedback to manufacturers, assist in promotional activities, and help customers experience different models through test rides. Safety, excellent riding skills, and strong communication abilities are essential for this job.

What are the typical daily responsibilities of a motorcycle demo?

A Motorcycle Demo Specialist is primarily responsible for showcasing and demonstrating motorcycles to potential customers, ensuring they understand the features, capabilities, and safety aspects of each model. Daily tasks include preparing motorcycles for demonstrations, leading test rides, answering technical questions, and assisting with customer inquiries. The role often involves close collaboration with sales teams to provide feedback from demos and help convert prospects into buyers. Additionally, maintaining a safe and engaging environment during demonstrations is a key part of the job.

What are the key skills and qualifications needed to thrive as a motorcycle demo, and why are they important?

To thrive as a Motorcycle Demonstrator, you need proficient motorcycle riding skills, a valid motorcycle license, and a thorough understanding of motorcycle mechanics and safety regulations. Familiarity with demonstration event tools, safety gear, and basic diagnostic equipment is typically required. Strong communication, customer service, and teaching abilities help you engage potential buyers and ensure safe, memorable experiences. These skills are crucial for promoting products effectively, maintaining safety standards, and building brand loyalty during demonstrations.

What is the difference between Motorcycle Demo vs Motorcycle Sales Associate?

AspectMotorcycle DemoMotorcycle Sales Associate
CertificationsMay require motorcycle safety and riding certificationsSales certifications or product knowledge training
Work EnvironmentTest rides, demonstrations, on-site and outdoor settingsShowroom, customer interaction, sales floor
Job FocusShowcasing motorcycle features through demosEngaging customers, selling motorcycles

Motorcycle Demos focus on demonstrating motorcycle features and test rides, often requiring riding skills and safety certifications. Motorcycle Sales Associates primarily engage in customer service and sales, with a focus on product knowledge and sales techniques. Both roles are essential in the motorcycle industry but differ in responsibilities and work environment.

What are popular job titles related to Motorcycle Demo jobs?

For Motorcycle Demo jobs, the most frequently searched job titles are:

Infographic showing various Motorcycle Demo job openings in the United States as of September 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 100% In-person job distribution, with an average salary of $41,538 per year, or $20 per hour.

Motorcycle Enthusiast

Cookeville, TN

Country Roads Harley-Davidson
See more jobs at Country Roads Harley-Davidsonexternal

Full-time

Posted 7 days ago

Job description

Share your affinity for people and all things Harley-Davidson by applying for the position of ENTHUSIAST at our Smoky Mountain Harley-Davidson location!

This on-site, customer service job has EVERYTHING to fill your day with a variety of duties!

As a Harley-Davidson Enthusiast: You will enhance the guest’s overall experience and provide excellent customer service by greeting and interacting with customers; providing superior customer service by maintaining guest common areas; demonstrating knowledge of the families, models and types of motorcycles available; sharing knowledge of parts and accessories available for customizing; conducting VIP tours to guests; and providing tests rides for customers.

Candidate MUST have current Motorcycle endorsement, be comfortable riding and moving 900lb motorcycles in tight situations. Must be comfortable talking with customers about their passion for motorcycles and motorcycling. 

Moving motorcycles about the property, leading detailed demo rides with customers in tow, conversing about bikes and local roads, wiping down and straightening bikes on showroom floor. 

Smoky Mountain Harley-Davidson® isn’t just a dealership — it’s The Rider’s Destination for East Tennessee and the Great Smoky Mountains. Located in Maryville, TN with full-service sister dealerships in Pigeon Forge and Kodak, plus retail locations in Gatlinburg, Tellico Plains, Tallassee, and Bryson City, NC, we bring the Harley-Davidson lifestyle to riders across one of the most iconic riding regions in the world.

Come Join Our Team!

Qualifications & Job Requirements:

  • Superior communication along with customer service skills and experience
  • Ability to get along with a variety of co-workers and a broad customer base
  • Knowledge and experience with Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them is essential to this position
  • Current, valid motorcycle license with clean driving record is a MUST!
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.
  • Ability to move motorcycles about the property, leading detailed demo rides with customers in tow, conversing about bikes and local roads, wiping down and straightening bikes on showroom floor. 

Essential Duties and Responsibilities:

Sales Department Operations

    • Follow proper turnover procedures.
    • Move motorcycles around to specific areas as instructed.
    • Maintain cleanliness of motorcycles on sales floor and keep neatly arranged.
    • Be knowledgeable of the families, models and types of motorcycles.

    Customer Service

    • Greet customers immediately, in a courteous and friendly manner.
    • Maintain cleanliness of common areas including lounge, restrooms, other gathering areas.
    • Perform VIP tours.
    • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.

Secondary Duties and Responsibilities

Sales Department Operations

  •   Maintain alignment and organization of motorcycles on sales floor.
  •   Following the proper rotation, ensure bikes are plugged in to trickle chargers at        closing and unplugged before store opens.

Customer Service

  •   Provide superior customer service to both internal and external customers.
  •   Sell additional services by pointing out availability of parts and accessories.
  •   Escort customers to different departments as necessary.
  •   Spend the necessary time needed with each customer.
  •   Assist with directions to area attractions and destinations.
  •   Prepare for customer appointments before customer arrives.

Other Duties - as assigned

Additional Information:

Physical Demands

  • Occasionally required to bend, stoop, crouch, and reach.
  • Occasionally requires the ability to lift 20 or more pounds of material.
  • Occasionally requires the ability to ride, balance and push up to a 1000 pound motorcycle.
  • Frequently requires the ability to stand and move about the dealership throughout work shift.
  • Standing for long lengths of time on the showroom floor.

Working Conditions

  • The noise level in the work environment is usually moderate.
  • Frequently working near moving vehicles.
  • Occasionally exposed to exhaust fumes or airborne other particles.

Our Mission Statement at Smoky Mountain Harley-Davidson is: “To focus on relationships, to exceed expectations, to never stop improving, to be the BEST.” So, it's no surprise that we expect all of our staff to: 

  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all interactions with customers and employees.
  • Be prompt and available for flexible scheduling.
  • Maintain up to date technical qualification and training completing all training programs assigned by the Sales Manager.
  • Have a commitment to developing a Sales and Service Culture throughout the dealership.

Thank you for your interest in joining our Team!

EOE

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