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Motocross Industry Jobs (NOW HIRING)

Alpinestars

Digital Community Specialist

Torrance, CA

$20 - $28/hr

TikTok * Motorcycle and motocross forums * MTB and riding communities * Engage with riders ... Monitor competitor and industry conversations to identify opportunities and trends within the ...

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How much do motocross industry jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for motocross industry in the United States is $21.25, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $21.39 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Motocross Industry position, and why are they important?

To thrive in the motocross industry, you need a solid understanding of motocross mechanics, event coordination, marketing, and networking within the motorsports community. Familiarity with industry-standard tools, such as CAD software for bike design, inventory management systems, and event management platforms, is often required, along with certifications in mechanics or motorsports management. Strong communication, relationship-building, and problem-solving skills help individuals excel in high-energy environments. These skills are essential for ensuring safety, delivering successful events, and driving business growth in a competitive field.

What is a Motocross Industry job?

A Motocross Industry job involves working in various roles related to motocross, including positions in racing teams, gear and apparel companies, bike manufacturing, event management, marketing, and media. These jobs may require skills in mechanics, sales, sponsorship management, content creation, or athlete support. Careers in this field are ideal for those passionate about motocross and looking to be involved in the sport professionally.

What jobs in the US pay 300,000 a year?

In the motocross industry, high-paying roles such as professional racers, team managers, and industry executives can earn $300,000 or more annually. These positions often require extensive experience, sponsorships, or leadership responsibilities, and may involve travel, sponsorship negotiations, and technical expertise in motorcycle mechanics or event management.

What careers exist in the racing industry?

Careers in the motocross industry include roles such as professional rider, mechanic, team manager, event coordinator, and safety official. These positions often require technical skills, knowledge of motorcycle maintenance, and familiarity with racing regulations and safety standards.

How to get into the motocross industry?

Getting into the motocross industry often involves gaining experience through riding, working at motocross tracks or shops, and developing mechanical skills. Relevant certifications, such as motorcycle maintenance or safety courses, can improve job prospects, and networking within motocross communities helps access opportunities in roles like mechanics, event staff, or sponsorship management.

What are some common career advancement opportunities within the motocross industry?

The motocross industry offers a variety of career advancement paths, depending on your area of expertise and interests. For example, mechanics and technicians can move into lead mechanic or shop manager roles, while those involved in event coordination or marketing may progress to senior coordinator, marketing manager, or operations director positions. Many professionals also leverage industry experience to transition into roles with manufacturers, professional racing teams, or motocross media outlets. Continuous networking, skill development, and hands-on experience are key to climbing the career ladder in this dynamic industry.

Can motocross be a career?

Motocross can be a career for professional riders, mechanics, trainers, and event organizers within the industry. Success often requires riding skill, physical fitness, sponsorships, and industry connections, with many pursuing certifications or training in related fields. It is a highly competitive and physically demanding profession with varying income levels based on experience and reputation.
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What cities are hiring for Motocross Industry jobs? Cities with the most Motocross Industry job openings:
What are the most commonly searched types of Motocross Industry jobs? The most popular types of Motocross Industry jobs are:
What states have the most Motocross Industry jobs? States with the most job openings for Motocross Industry jobs include:
What job categories do people searching Motocross Industry jobs look for? The top searched job categories for Motocross Industry jobs are:
Motocross Industry jobs near you
Infographic showing various Motocross Industry job openings in the United States as of July 2026, with employment types broken down into 80% Full Time, 12% Part Time, and 8% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $44,205 per year, or $21.3 per hour.
Digital Community Specialist

Digital Community Specialist

Alpinestars

Torrance, CA

$20 - $28/hr

Full-time

Posted 16 days ago

Job description

Alpinestars is a world leader in protective gear, apparel, and technical equipment for motorsports and action sports. Our mission is to provide top-tier performance and safety products for both elite athletes and everyday riders. Behind every product we deliver is a commitment to service, integrity, and excellence.
Position Overview

Alpinestars is seeking a Digital Community Specialist to help grow, support, and analyze our online community across social media, YouTube, Reddit, forums, and other digital platforms.

This role will focus on engaging directly with riders, customers, and enthusiasts by participating in conversations, supporting product discussions, identifying trends, and helping strengthen the online presence of the brand across digital communities and social platforms. In addition to community engagement, this role will play a key part in tracking online conversations, identifying trends, gathering customer insights, and helping provide actionable reporting to internal teams.

The ideal candidate is passionate about motorcycles, motocross, MTB, motorsports, or action sports culture and understands how to communicate authentically within enthusiast communities.

This position offers strong opportunities for growth within digital marketing, community management, analytics, brand marketing, and e-commerce.

Key Responsibilities

Community Engagement:

  • Monitor and participate in discussions across:
      • YouTube
      • Reddit
      • Instagram
      • Facebook
      • TikTok
      • Motorcycle and motocross forums
      • MTB and riding communities
  • Engage with riders, enthusiasts, and community members in a professional, timely, and authentic manner
  • Help start and maintain conversations around products, riding, racing, protection, and motorsports culture
  • Support product launches, athlete moments, campaigns, and seasonal initiatives through community interaction
  • Help maintain a positive, knowledgeable, and premium brand presence online
  • Monitor community sentiment and escalate notable trends or conversations internally when needed

 

Community & Product Discussions:

  • Participate in product-related conversations across social platforms and online communities
  • Answer basic product, sizing, technology, and feature-related questions
  • Assist community members with navigating products and collections online
  • Identify common questions, feedback, concerns, and recurring product discussions
  • Surface customer insights, product feedback, and conversation trends to internal teams
  • Help improve product education around technologies, fitment, and intended product use
  • Content & Community Growth
  • Help create discussion topics and engagement opportunities across platforms
  • Support efforts to increase online conversation and visibility around Alpinestars products
  • Assist in identifying trending topics, viral discussions, and relevant conversations within riding and motorsports communities
  • Help surface user-generated content, creator opportunities, and community highlights
  • Collaborate with marketing and e-commerce teams to support digital campaigns and launches
  • Identify opportunities to improve engagement, community participation, and brand visibility

 

Reporting, Analytics & Insights:

  • Build weekly and monthly performance reports across community and social channels
  • Track engagement metrics including:
      • Response times
      • Engagement rates
      • Comment volume
      • Sentiment trends
      • Audience growth
      • Top-performing conversations and posts
  • Monitor trends across social media, forums, Reddit, YouTube comments, and community discussions
  • Analyze recurring customer questions, product feedback, and conversation themes
  • Identify emerging product demand trends, sizing concerns, feature requests, and customer pain points
  • Assist in compiling insights that can support:
      • Marketing strategies
      • Product education
      • Customer experience improvements
      • E-commerce initiatives
  • Create summaries and actionable recommendations for marketing and e-commerce leadership
  • Monitor competitor and industry conversations to identify opportunities and trends within the motorsports and riding space
  • Help track the effectiveness of campaigns, launches, and community initiatives through reporting and engagement analysis
  • Assist in developing dashboards or recurring reports for internal teams
Qualifications
  • Strong interest in motorcycles, motocross, MTB, automotive, or action sports culture preferred
  • Excellent written communication skills
  • Familiarity with social media platforms and online communities
  • Organized, detail-oriented, and comfortable managing multiple conversations across platforms
  • Comfortable engaging directly within enthusiast communities online
  • Analytical mindset with interest in identifying trends and customer insights
  • Basic understanding of social media engagement metrics and internet culture
  • Ability to work collaboratively in a fast-paced environment
 
Preferred:
  • Previous experience in social media, community management, digital marketing, or online brand engagement preferred
  • Familiarity with Reddit, YouTube comments, Discord, or online forums
  • Experience with Shopify or Shopify Plus preferred
  • Familiarity with Shopify Analytics, Google Analytics 4 (GA4), and social media analytics platforms preferred
  • Experience using reporting, analytics, social listening, or monitoring tools is a plus
  • Understanding of e-commerce performance metrics and online shopping behavior
  • Basic experience building reports, analyzing engagement data, and identifying trends
  • Passion for motorcycles, motocross, MTB, automotive, racing, or motorsports culture
  • Strong understanding of internet culture, online communities, and social platform behaviors
What Success Looks Like
  • Increased community engagement and interaction across platforms
  • Faster participation and response within community conversations
  • Growth in online conversations related to Alpinestars products
  • Improved visibility into customer sentiment, trends, and community feedback
  • Actionable reporting and insights consistently shared with internal teams
  • Identification of emerging customer concerns, product opportunities, and conversation trends
  • Strong, positive interactions with riders and enthusiasts across digital channels
  • Meaningful contribution to brand visibility, community growth, and digital engagement

* This is a full-time position with benefits.

Compensation will be dependent on experience.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, medical condition, marital status, military or veteran status, or any other protected status under applicable law.