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Team Overview

At TransUnion, this role will report to a Senior Director, Data Science and Analytics. You will deliver robust marketing analytics by collaborating closely with our internal stakeholders. By leveraging hands-on expertise in a variety of modeling techniques-such as marketing mix modeling, multi-touch attribution modeling, multivariate regression, and segmentation modeling-this team is able to provide actionable insights that drive our strategy forward. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

TransUnion is looking for talented analysts with excellent quantitative and analytical skills. Our ideal candidates are determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. In this role, you'll work with senior data scientists on multi-million dollar customer engagements. You'll build your network with the top marketing leadership in major companies across virtually all industries. You'll work hands on with quantitative marketing data to analyze and reveal the business drivers of the Fortune 500. You will develop expertise at the intersection of big data, marketing, and consulting. Our work is not just about delivering a project and moving on to the next challenge. Instead, it's about delivering an evolving stream of value and enabling fact-based decision making.

• You'll help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better.
• You'll help diagnose business needs, translate into questions that TransUnionwill answer, and architect ways to wrangle data from multiple sources.
• You'll work closely with TransUnion's data scientists, consultants, and external clients to identify new insights, translate findings into the stakeholder's native language and tell stories to make complex things simple to understand and translate into measurable actions.
• You'll implement our unified analytics solutions to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors.
• Work with senior data scientists and offshore associates to ensure model quality in terms of modeling methodologies, data / model validation metrics, actionable insights, and analytical/technical best practices.
• In our TransUnionproprietary analytics platform implement multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc.
• Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individuals' propensities on multi-step conversion activities in the consumer journeys.
• Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization.
• Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream.
• Interdisciplinary work: you'll interact with multiple teams across the firm to implement our end-to-end solutions and improve processes: Data Operations, Solution Architects, Consulting Services, Product and Engineering.

Required Knowledge and Experiences

• Familiarity or interest in data analytics and/or statistical concepts such as marketing mix modeling, multi-touch attribution modeling, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, forecasting, and ROI analysis
• Working knowledge of Excel, SQL, R, and Python or similar
• Bachelor's degree with mathematical or engineering background: Statistics, Data Mining, Operations Research, Econometrics, Finance, Engineering or similar
• An effective client-facing communicator in both written and verbal skills
• Ability to manage multiple projects with a large cross-functional team
• Ability and willingness to learn in a fast paced environment and adapt to the situation

We're also looking for the preferred skills below. Whether you are proficient or could usesome brushing up, we're happy to support your career development and growth in:

• 1+ years of quantitative analytics experience with marketing metrics and tracking is helpful but not required

Benefits that support every part of your life:

At TransUnion, we design benefits to help youfeel well, do well, and plan well-from day one.

For Your Health: Enjoyday-one eligibilityfor medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose taxadvantagedHSAandFSAaccounts to make everyday care more affordable.

For Your Protection: We've got your back withcompanypaid basic life and AD&D, optionalvoluntary life and AD&Dfor you and your family, andshort and longterm disability. You can also opt into alegal plan,pet insurance, andtravel accident coverage.

For Your Family: Fromadoption assistance and fertility planning coveragetocaregiver support, we're here for every chapter. AccessDependent Care FSA for possibility of an employer match, a complimentaryCare@Workmembership, andup to 12 weeks of paid parental leavewith eligibility for a thoughtful, gradual return.

For Your Future: Build toward what's next with our401(k) with employer matchandEmployee Stock Purchase Plan (ESPP). Tapfinancial wellness resources,career coaching, and optionallongterm care insuranceto plan confidently.

For You: Grow and recharge withtuition reimbursement,flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employeediscounts,charitable gift matching, andpaid volunteer time off, plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access24/7 supportincluding professionaltherapy,coaching, and emotional wellbeing programs alongside guided meditation and resources that supportphysical, mental, social, and financial wellness.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans' Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion's Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting ERCoE@transunion.com.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company's reputation are also essential expectations of this position.

Pay Scale Information:The U.S. base salary range for this position is $67,500.00 - $112,500 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver's seat of their professional development- while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that's why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good - you'll work with great people, pioneering products and cutting-edge technology.

TransUnion's Internal Job Title:

Sr Analyst, Data Science and Analytics

Company:

TransUnion LLC