Mochi Jobs (NOW HIRING)

Job Description: Healthcare is broken at the first step: patients can't find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this. We're building an AI-driven marketplace that makes healthcare discoverable—connecting patients to the right providers, transparent pharmacy pricing, and affordable medications. Over the past few years, we've grown rapidly by combining clinical expertise with technology that actually works for real people, not just hospital systems. Our platform does what legacy healthcare can't: it gives patients transparent pricing before they pay, personalized medication management that follows them across providers, and long-term access to their own medical records. We're proving that healthcare can be more affordable, more human, and far more intuitive than what exists today. Join a team that's rebuilding healthcare from the patient up. At Mochi Health, you'll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it.The Role As VP of Growth at Mochi Health, you'll own patient acquisition, activation, and retention across our entire platform. You'll build and lead the growth function—spanning performance marketing, lifecycle marketing, growth product, analytics, and conversion optimization—to scale our patient base while maintaining efficient unit economics in a competitive, regulated market. This role is equal parts strategist, builder, and operator. You'll develop the growth playbook that takes us from thousands to millions of patients, build the team and infrastructure to execute it, and drive the day-to-day execution that hits aggressive growth targets. You'll work at the intersection of healthcare, consumer marketing, and marketplace dynamics—balancing patient trust, clinical quality, and business growth. This is a high-impact leadership role for someone who has scaled consumer health or marketplace businesses, thrives on data and experimentation, and understands that in healthcare, growth must be built on trust and clinical outcomes, not just performance marketing tactics.What You'll Do Own the Growth StrategyDefine and execute the patient acquisition and retention strategy across all channels and productsBuild the growth roadmap aligned with business goals, working backwards from revenue and patient targetsIdentify and prioritize the highest-leverage growth opportunities (new channels, products, markets, patient segments)Establish growth metrics, goals, and forecasting models that guide investment and decision-makingPartner with executive leadership to shape company strategy based on growth insights Build and Lead the Growth TeamRecruit, hire, and develop a high-performing growth organization (15-30 people across marketing, analytics, growth product)Structure the team for scale: performance marketing, lifecycle/CRM, growth product, analytics, creative/brandCreate career frameworks and development paths that attract and retain top growth talentFoster a culture of experimentation, data-driven decision-making, and rapid iterationBuild rituals and processes that enable the team to move fast while maintaining quality Drive Patient AcquisitionScale efficient patient acquisition across paid channels (SEM, social, display, affiliates, partnerships)Develop and optimize organic growth channels (SEO, content, referrals, community)Build and test new acquisition channels and tactics to diversify patient sourcesManage marketing budget and CAC targets across channels, optimizing for LTV:CAC ratiosWork with Creative/Brand to develop high-performing ad creative and messaging that converts Optimize Conversion & ActivationLead growth product initiatives to improve conversion throughout the patient journeyPartner with Product and Design to optimize onboarding, activation, and time-to-first-valueRun experimentation programs (A/B tests, multivariate tests) to continuously improve conversionIdentify and remove friction in the patient experience from discovery to first prescriptionBuild systems to personalize patient experience based on needs, conditions, and behaviors Maximize Retention & LTVOwn lifecycle marketing strategy to drive engagement, retention, and LTVBuild email, SMS, and in-app campaigns that keep patients engaged with their careDevelop reactivation and winback programs for lapsed patientsPartner with Clinical and Operations to identify churn drivers and build interventionsCreate loyalty and referral programs that turn patients into advocates Establish Growth Operations & AnalyticsBuild analytics infrastructure to measure, attribute, and optimize across the full funnelImplement experimentation frameworks and statistical rigor for testingCreate dashboards and reporting that give the team and leadership real-time growth visibilityDevelop forecasting models to predict growth and identify risks/opportunities earlyPartner with Data/Analytics to build patient segmentation, LTV models, and attribution Navigate Healthcare-Specific ConstraintsEnsure all growth tactics comply with HIPAA, healthcare advertising regulations, and platform policiesBalance aggressive growth with clinical quality and patient safetyWork with Legal/Compliance to navigate restrictions on healthcare marketing and claimsBuild trust-first messaging that differentiates in a crowded, skeptical marketManage payer relationships, insurance verification, and affordability messagingWhat You Bring Growth Leadership Experience10+ years in growth, marketing, or product roles, with at least 4+ years leading growth teams (10+ people)Track record of scaling consumer businesses from early traction to significant scale (e.g., $10M to $100M+ ARR)Experience owning P&L or growth targets with accountability for CAC, LTV, and payback metricsProven ability to build growth organizations from scratch or through rapid scaling Healthcare or Experience in a Heavily Regulated Environment Experience in a heavily regulated environment OR digital health, telehealth, pharmacy, wellness, or healthcare marketplace businessesDeep understanding of patient acquisition dynamics, insurance/affordability messaging, and healthcare regulationsFamiliarity with HIPAA, healthcare advertising restrictions, and platform policies (Google, Meta, etc.)Knowledge of obesity medicine, GLP-1s, chronic disease management, or related therapeutic areas is a plus Performance Marketing MasteryExpert-level knowledge of paid acquisition channels (Google, Meta, TikTok, affiliates, partnerships)Experience managing $5M+ annual marketing budgets with strong ROI disciplineDeep understanding of attribution, incrementality testing, and marketing mix modelingProven ability to scale channels while maintaining or improving efficiency Growth Product & ExperimentationExperience driving growth through product improvements (onboarding, activation, conversion funnels)Strong experimentation mindset with rigorous approach to testing and statistical significanceAbility to partner effectively with Product and Engineering on growth initiativesUnderstanding of personalization, segmentation, and lifecycle marketing tactics Analytics & Data FluencyHighly analytical with ability to dig into data, build models, and derive insightsComfortable with SQL, analytics tools (Amplitude, Mixpanel, Tableau), and experimentation platformsExperience building forecasting models and using data to guide strategic decisionsCan translate complex data into clear narratives for executive audiences Marketplace or Multi-Sided Platform Experience (Preferred)Understanding of marketplace dynamics (supply/demand balance, liquidity, network effects)Experience growing both sides of a platform (patients + providers in our case)Knowledge of how to optimize marketplace discovery, matching, and transaction flows Strategic & Operational ExcellenceStrategic thinker who can develop multi-year growth roadmaps and execute quarterly plansOperational excellence in managing budgets, forecasts, and cross-functional initiativesAbility to balance long-term brand building with short-term performance goalsComfortable presenting to board, investors, and executive leadership Communication & LeadershipExceptional communicator who can inspire teams, influence peers, and partner with executivesProven ability to build trust and collaborate across Product, Clinical, Operations, and SalesData-driven but can tell compelling stories that move people to actionHigh emotional intelligence with ability to give direct feedback while building team morale Startup DNAThrives in fast-paced, ambiguous environments where strategies evolveComfortable rolling up sleeves and doing the work when neededBias toward action and experimentation over perfectionResilient and energized by building something new in a challenging industryApplication Process We move quickly and respect your time.Application Review - Submit resume, cover letter, and links to growth work/resultsRecruiter Screen - 30-minute conversation about your background (includes brief logic question)Hiring Manager Screen - 30-minute conversation Growth Case Presentation - Present a growth strategy or case study to leadership (60-90 min)Onsite Interview - Conversations with cross-functional leaders and CEOOffer - Typically 2-3 weeks from application to offer Why Mochi We're building something ambitious, and we know that great teams are the foundation of great companies. At Mochi, you'll work with collaborative people, move quickly, and help shape the future of our organization. If you're excited by impact, ownership, and growth, we want to hear from you.Life at Mochi 💫 At Mochi Health, we believe you do your best work when you feel your best. From thoughtfully designed perks and healthcare options to high-impact work and real ownership, everything here is built to support you. 🥗 Daily Meals and Espresso Bar - Breakfast, lunch, and dinner every weekday. Our on-site barista keeps the espresso and matcha flowing all day 💰 Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits 💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create 💣 Profitable and Rapid Growth - We're scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions 🚀 High-Impact Work - Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide 👩‍💻 World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure ✨ Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans. 🌴 Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive. 🧘 Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority 🎉 Team Socials and Community - We make time to connect through regular socials, happy hours, and spontaneous events. Our stocked kitchen doesn't hurt either 📍 Downtown SF HQ - Our San Francisco office is just steps from BART, Muni, and great food. It's designed for deep work and casual collaboration The base salary for this full-time position ranges from $250,000 to $300,000, in addition to benefits and 50% quarterly performance bonus. The salary range listed in each job posting represents the minimum and maximum targets for new hire salaries across all locations. Actual compensation within this range is determined by various factors, such as job-related skills, experience, relevant education or training, and location. #LI-Onsite Workplace Policy Mochi Health is an in-person company based in San Francisco, CA. Our team works together in person five days a week to foster collaboration, innovation, and strong connections. We believe that face-to-face interaction builds a culture of excellence and allows us to deliver the best outcomes for the patients and providers we serve.Equal Opportunity Mochi Health is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.Candidate Privacy Notice Please review Mochi Health's Candidate Privacy Notice here.Accommodations Mochi Health complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local laws. We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law. If you need any assistance or accommodations due to a disability, please contact us at hr@joinmochi.com.