We are seeking a senior alliance leader to build and scale Microsoft partnership for Industrial Autonomy & Engineering (IAE).
This role will focus on translating Microsofts cloud, data, and AI capabilities into industrial transformation programs, working closely with Microsoft field teams and TCS stakeholders to shape and influence large deals.
The role operates within a federated alliance model, where the global Microsoft relationship is managed centrally (& by Cloud Team), and this position is responsible for driving IAE-specific GTM, deal shaping, and execution at the field level.
Key Responsibilities
1. Alliance Leverage & Deal Shaping
โข Engage Microsoft field teams (account execs, specialists, industry leads) to co-create and shape large industrial transformation deals
โข Position TCS IAE capabilities in early-stage pursuits (pre-RFP / demand shaping)
โข Drive joint solutioning across:
o Manufacturing
o Energy & Utilities
o Automotive
o Life Sciences
2. Microsoft-Centric GTM Development
โข Translate Microsoft portfolio (Azure, Data, AI, Industry Cloud) into IAE-relevant solution plays
โข Co-develop joint offerings / GTM plays (e.g., AI-driven asset optimization, digital twin enablement, connected plant)
โข Aligning with Microsoft programs:
o Co-sell
o Industry solutions
o Incentive programs
3. Field Engagement & Relationship Building
โข Build strong working relationships with:
o Microsoft regional leadership
o Industry sellers
o Partner ecosystem teams
โข Act as the primary interface for IAE within Microsoft field ecosystem
4. Ecosystem Orchestration
โข Integrate Microsoft with:
o Industrial platforms (Siemens, AVEVA, Dassault, PTC)
o Data/AI partners (Databricks, Snowflake)
โข Enable multi-partner deal constructs
5. Execution & Pipeline Development
โข Identify and drive priority accounts and pursuits
โข Track pipeline, deal progression, and conversion metrics
โข Support proposals, PoVs, and solution architecture alignment
6. Internal Alignment & Enablement
โข Work with TCS:&n bsp;
o Industry vertical teams
o Solution architects
o CoEs
โข Enable teams on:
o Microsoft offerings
o Joint GTM plays
o Deal positioning
Required Experience
โข 13+ years of experience in:
o Partner ecosystem / alliances
o Sales / solutioning / business development
โข Strong experience working with Microsoft in field roles, such as:
o Microsoft partner organizations
o System integrators
o Direct Microsoft roles
Must-Have Capabilities
Microsoft Ecosystem Depth
โข Strong understanding of:
o Azure (cloud, data, AI services)
o Microsoft GTM motions (co-sell, partner programs)
โข Ability to navigate Microsoft organization:
o account teams
o industry units
o partner ecosystem
Industrial Domain Understanding
โข Familiarity with:
o Manufacturing / Energy / Asset-intensive industries
โข Understanding of:
o MES, IoT, Digital Twin, APM, Industrial Data
Deal Shaping & Strategic Selling
โข Proven ability to:
o influence large deals
o engage at CXO level
o structure multi-partner solutions
Execution Independence
โข Ability to operate in a matrixed, federated organization
โข Self-driven, capable of working with minimal supervision
Key Success Metrics
โข Pipeline influenced through Microsoft alliance
โข Number of joint pursuits shaped (early-stage influence)
โข Contribution to large deal constructs
โข Joint offerings / GTM plays activated
โข Strength of Microsoft field relationships
What Makes This Role Unique
โข Opportunity to s hape Microsofts role in industrial transformation programs
โข Work at the intersection of:
o cloud
o AI
o industrial systems
โข Drive ecosystem-led growth, not just alliance management
โข Qualifications: MBA Preferred with Bachelors Degree in Engineering
Salary Range: $174,600 - $236,200 a year
#LI-MG2