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Meta Testing Jobs in Michigan (NOW HIRING)

Creative Strategist

Traverse City, MI · On-site

$90K - $100K/yr

... across Meta and emerging growth channels. The ideal candidate combines deep consumer psychology, storytelling expertise, and testing rigor with strong operational ownership to support aggressive ...

... across Meta and emerging growth channels. The ideal candidate combines deep consumer psychology, storytelling expertise, and testing rigor with strong operational ownership to support aggressive ...

DR Copywriter

Williamsburg, MI · On-site

$80K - $100K/yr

... testing, iterating, and optimizing based on performance data. For the next 5-6 months, you'll also ... Paid social ads (Meta, TikTok, YouTube) * Email & SMS campaigns and flows * Landing pages and ...

... testing, iterating, and optimizing based on performance data. For the next 5-6 months, you'll also ... Paid social ads (Meta, TikTok, YouTube) * Email & SMS campaigns and flows * Landing pages and ...

... META Post, and MeshWorks to perform duties; support component and vehicle testing and perform simulations to correlate CAE results with physical test data; apply advanced methodologies like Design of ...

... META Post, and MeshWorks to perform duties; support component and vehicle testing and perform simulations to correlate CAE results with physical test data; apply advanced methodologies like Design of ...

Salesforce Developer

Farmington Hills, MI · On-site

$54.50 - $72.25/hr

Deploying meta data from sandbox to testing environment using Force.com IDE and change sets. Writing test methods, test cases with code coverage of more than 75% as per Salesforce needs. Environment ...

Testing teams to align CAE models with physical validation results * Support occupant safety ... ANSA / META * HyperWorks * LS-PrePost * Primer * Experience with Humanetics CAE dummy models * Deep ...

... Meta Quest, Apple Vision Pro, etc.) • Storyboarding, User research, persona creation, journey mapping and usability testing for immersive experiences. • Wireframing, hi-fi mockups and interactive ...

Support ongoing creative testing and iterate assets based on performance data and insights Cross ... Familiarity and/or hands-on experience with digital media platforms (e.g., Meta, Google, YouTube ...

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Showing results 1-20

Meta Testing information

What are the key skills and qualifications needed to thrive as a Meta Tester, and why are they important?

To thrive as a Meta Tester, you need a solid understanding of software testing principles, attention to detail, and experience with quality assurance methodologies, typically supported by a degree in computer science or a related field. Familiarity with test management tools, bug tracking systems like Jira, and automation frameworks such as Selenium is commonly required. Strong analytical thinking, effective communication, and problem-solving skills help Meta Testers collaborate with development teams and identify user experience issues. These skills ensure that software products meet quality standards and function reliably for end users.

What are some common challenges faced by professionals working in Meta Testing, and how can they be addressed?

Professionals in Meta Testing often encounter challenges such as rapidly evolving testing frameworks, ensuring compatibility across multiple platforms, and maintaining clear communication with cross-functional teams. Staying current with the latest testing tools and methodologies is crucial, as is developing strong documentation skills to track test cases and results. Regular collaboration with developers and product managers helps to clarify requirements and quickly resolve issues, fostering a more efficient and supportive work environment.

What is Meta Testing?

Meta Testing refers to the process of evaluating the effectiveness and reliability of testing methods or testing frameworks themselves, rather than the product or software being tested. This can involve analyzing test strategies, tools, or methodologies to ensure they deliver accurate and meaningful results. Meta Testing helps organizations optimize their quality assurance processes by identifying gaps or inefficiencies in their testing approaches. It is particularly useful in complex or large-scale software projects where testing practices need continual improvement.

What is the difference between Meta Testing vs QA Tester?

AspectMeta TestingQA Tester
Primary FocusEvaluating the testing process, tools, and strategies used in software developmentExecuting test cases to identify bugs and ensure software quality
Required SkillsTesting methodologies, process improvement, understanding of testing toolsTest execution, defect reporting, attention to detail
Work EnvironmentOften involved in test planning, process audits, and team coordinationHands-on testing in development or QA teams
CertificationsISTQB, CSTE often preferredISTQB, CSQA beneficial but not mandatory

Meta Testing focuses on improving and evaluating testing processes, while QA Testers are responsible for executing tests and finding bugs. Both roles require similar certifications and work in the software quality industry, but their core responsibilities differ significantly.

What are popular job titles related to Meta Testing jobs in Michigan? For Meta Testing jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Meta Testing jobs in Michigan look for? The top searched job categories for Meta Testing jobs in Michigan are:
What cities in Michigan are hiring for Meta Testing jobs? Cities in Michigan with the most Meta Testing job openings:
Infographic showing various Meta Testing job openings in Michigan as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Creative Strategist

Truly Free Home

Traverse City, MI • On-site

$90K - $100K/yr

Full-time

Posted 14 days ago


Job description

Position Title: Creative Strategist
Location: [Remote]
Department: Marketing / Creative
Reports To: Head of Marketing / Creative Director
Salary: 90,000 - 100,000
Position Overview
We are seeking a performance-driven Creative Strategist to lead the development, execution, and optimization of data-informed marketing campaigns that drive customer acquisition, revenue growth, and brand expansion for our DTC brand. This role blends creative ideation with performance marketing strategy, creator ecosystem management, content licensing, and cross-channel asset development. The Creative Strategist serves as the primary creative point of contact for paid acquisition efforts, ensuring scalable, high-converting assets across Meta and emerging growth channels. The ideal candidate combines deep consumer psychology, storytelling expertise, and testing rigor with strong operational ownership to support aggressive performance goals.
Key Responsibilities
Concept Development
  • Generate high-impact creative concepts and campaign ideas for paid social and digital acquisition channels
  • Develop performance-driven messaging frameworks aligned with funnel stage (awareness, consideration, conversion, retention)
  • Frame creative around customer pain points, emotional triggers, objections, and urgency-based storytelling
  • Translate performance insights into new creative hypotheses and scalable testing roadmaps

Ad Scriptwriting & Messaging
  • Write and refine scroll-stopping hooks, UGC scripts, influencer scripts, and founder-led narratives
  • Develop Problem-Solution-Transformation story arcs
  • Craft compelling CTAs and headlines optimized for click-through and conversion
  • Tailor messaging to specific audience segments (e.g., toxin-conscious parents, eco-focused households, first-time buyers)

Creative Testing & Performance Optimization
  • Build and manage creative testing matrices (hooks, formats, CTAs, lengths, offers)
  • Collaborate closely with media buyers to assess creative performance and iterate based on data
  • Identify creative fatigue and proactively initiate refresh concepts
  • Translate performance metrics into actionable creative pivots

Creator & Influencer Ecosystem Management
  • Own end-to-end creator communication from outreach and onboarding to feedback and final approvals
  • Develop tailored creative briefs aligned with platform-native best practices and testing hypotheses
  • Manage contracts, usage rights, licensing terms, and documentation
  • Coordinate with finance to ensure timely and accurate creator payments
  • Oversee whitelisting partnerships and optimize creator assets for paid performance

TikTok Content Licensing & Asset Acquisition
  • Identify high-performing organic TikTok content aligned with brand messaging and audience resonance
  • Negotiate licensing agreements and paid usage rights
  • Repurpose licensed content into Meta-native paid acquisition assets
  • Test cross-platform creative portability to drive efficient customer acquisition

Partner Channel Creative Development
  • Serve as creative point of contact for external growth partners
  • Develop creative assets tailored to each partner platform's format and audience
  • Translate performance messaging into channel-specific acquisition campaigns
  • Support additional revenue streams through strategic creative execution

Cross-Functional Collaboration
  • Partner with growth marketers, media buyers, designers, video editors, and content creators to bring campaign ideas to life
  • Act as the creative voice in weekly media and growth syncs
  • Provide performance insights and recommend forward-looking creative direction

Content Strategy & Platform Fluency
  • Develop scalable content strategies aligned with brand voice and customer psychology
  • Stay current on best practices across Meta, TikTok, YouTube, and emerging acquisition channels
  • Monitor competitor activity and evolving DTC creative trends

Creative QA & Brand Integrity
  • Review final paid assets for brand alignment, messaging clarity, and performance strength
  • Ensure consistency with Truly Free's mission (non-toxic, refillable, family-safe positioning)
  • Deliver clear, actionable feedback to maintain creative excellence and production velocity

Creative Operations & Workflow Management
  • Own and maintain the paid creative production pipeline
  • Manage workflows and project timelines using Wrike and other project management tools
  • Coordinate creators, editors, and internal stakeholders to ensure timely asset delivery
  • Align creative output with media buying forecasts and scaling requirements
  • Maintain visibility across campaign status, dependencies, and deadlines

Requirements
  • 3-5 years of experience in creative strategy, performance marketing, or brand advertising (preferably in a DTC or eCommerce environment)
  • Proven track record of creating performance-driven marketing campaigns with measurable ROI
  • Strong understanding of consumer psychology, storytelling, and the digital funnel
  • Comfortable interpreting data and translating insights into creative direction
  • Experience working closely with media buyers, content creators, and production teams
  • Exceptional communication and presentation skills
  • Proficiency with tools like Google Analytics, Meta Ads Manager, TikTok Creative Center, and similar platforms is a plus

Preferred Qualifications
  • Experience with A/B testing and rapid iteration in a fast-paced environment
  • Strong portfolio showcasing successful DTC or eCommerce campaigns
  • Familiarity with tools such as Figma, Notion, Airtable, Monday.com, Wrike, or similar project management and collaboration platforms
  • Background in copywriting, branding, or visual storytelling
  • Experience managing creator partnerships, including briefing, performance feedback, and asset optimization
  • Experience negotiating usage rights, licensing agreements, or whitelisting partnerships for paid media
  • Familiarity with cross-platform creative adaptation across Meta, TikTok, YouTube, and emerging acquisition channels