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Meta Testing Jobs in Georgia (NOW HIRING)

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Senior Growth Marketing Manager

Atlanta, GA · On-site

Develop and execute branding and traffic campaigns on Meta. * Work closely with the Popmenu ... Implement rigorous A/B testing methodologies to optimize ad creative, messaging, and targeting ...

PowerPlan, Inc

Marketing Intern

Atlanta, GA · Hybrid

$14.25 - $19/hr

The intern will gain practical exposure to campaign execution, ad creative testing, performance ... Familiarity with Google Ads, Google Analytics, LinkedIn Ads, YouTube, Meta Ads Manager, Excel, and ...

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Meta Testing information

What are the key skills and qualifications needed to thrive as a Meta Tester, and why are they important?

To thrive as a Meta Tester, you need a solid understanding of software testing principles, attention to detail, and experience with quality assurance methodologies, typically supported by a degree in computer science or a related field. Familiarity with test management tools, bug tracking systems like Jira, and automation frameworks such as Selenium is commonly required. Strong analytical thinking, effective communication, and problem-solving skills help Meta Testers collaborate with development teams and identify user experience issues. These skills ensure that software products meet quality standards and function reliably for end users.

What is the difference between Meta Testing vs QA Tester?

AspectMeta TestingQA Tester
Primary FocusEvaluating the testing process, tools, and strategies used in software developmentExecuting test cases to identify bugs and ensure software quality
Required SkillsTesting methodologies, process improvement, understanding of testing toolsTest execution, defect reporting, attention to detail
Work EnvironmentOften involved in test planning, process audits, and team coordinationHands-on testing in development or QA teams
CertificationsISTQB, CSTE often preferredISTQB, CSQA beneficial but not mandatory

Meta Testing focuses on improving and evaluating testing processes, while QA Testers are responsible for executing tests and finding bugs. Both roles require similar certifications and work in the software quality industry, but their core responsibilities differ significantly.

What is Meta Testing?

Meta Testing refers to the process of evaluating the effectiveness and reliability of testing methods or testing frameworks themselves, rather than the product or software being tested. This can involve analyzing test strategies, tools, or methodologies to ensure they deliver accurate and meaningful results. Meta Testing helps organizations optimize their quality assurance processes by identifying gaps or inefficiencies in their testing approaches. It is particularly useful in complex or large-scale software projects where testing practices need continual improvement.

What are some common challenges faced by professionals working in Meta Testing, and how can they be addressed?

Professionals in Meta Testing often encounter challenges such as rapidly evolving testing frameworks, ensuring compatibility across multiple platforms, and maintaining clear communication with cross-functional teams. Staying current with the latest testing tools and methodologies is crucial, as is developing strong documentation skills to track test cases and results. Regular collaboration with developers and product managers helps to clarify requirements and quickly resolve issues, fostering a more efficient and supportive work environment.
What are popular job titles related to Meta Testing jobs in Georgia? For Meta Testing jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Meta Testing jobs in Georgia look for? The top searched job categories for Meta Testing jobs in Georgia are:
What cities in Georgia are hiring for Meta Testing jobs? Cities in Georgia with the most Meta Testing job openings:
Meta Testing jobs near you
Infographic showing various Meta Testing job openings in Georgia as of June 2026, with employment types broken down into 83% Full Time, 6% Part Time, and 11% Contract. Highlights an 83% In-person, 4% Hybrid, and 13% Remote job distribution.
Paid Media Marketing Manager

Paid Media Marketing Manager

Acuity Brands, Inc.

Atlanta, GA

Other

Posted 9 days ago

Acuity Brands rating

4.5

Company rating: 4.5 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

138th of 139 rated electronics manufacturers

Job description

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people's lives. 

We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals. 

Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com. 

Job Summary

The Paid Media Manager leads the planning, execution, and optimization of digital advertising campaigns that drive awareness, generate demand, and support sales growth. This role is focused on bringing in the right leads, not just more leads. You'll be responsible for driving high-quality prospects who turn into real sales opportunities across Acuity Brands' lighting and lighting controls solutions. Success is measured by lead quality, conversion to opportunity, and pipeline impact. You'll work closely with sales and marketing teams to understand what's actually converting, adjust targeting and messaging, and continuously improve performance. This role requires someone who is both strategic and hands-on, comfortable building campaigns, creating reports, analyzing results, and making strategic recommendations and optimizations based on data.

Key Responsibilities

Campaign Strategy & Execution

  • Develop and execute integrated paid media strategies from concept through launch and optimization
  • Manage full-funnel campaigns across:
  • Google (Search, Demand Gen, YouTube) 
  • Paid social (LinkedIn, Meta, Pinterest)
  • Align campaigns to key business priorities, including product launches, vertical markets, and growth initiatives
  • Partner cross-functionally to ensure alignment on messaging, targeting, and campaign objectives

Paid Media Channel Management 

  • Own day-to-day management and optimization of paid media channels
  • Conduct keyword research, audience segmentation, and competitive analysis
  • Develop campaign structures, ad groups, and targeting strategies
  • Manage and allocate budgets across channels to maximize performance and efficiency

Demand Generation & Pipeline Growth 

  • Drive high-quality leads across key audiences, such as electrical distributors, contractors and ESCOs, lighting designers and specifiers, architects and engineers (A&E firms), enterprise and facility leaders
  • Optimize campaigns toward MQLs, SQLs, and pipeline contribution, not just clicks or impressions
  • Contribute to the development of account-based marketing (ABM) capabilities, including targeted campaigns for strategic accounts

Campaign Optimization & Analytics 

  • Analyze campaign performance and provide actionable insights to stakeholders
  • Monitor and optimize KPIs including, cost per click (CPC), clickthrough rate (CTR), engagement Rate, conversions and pipeline influence
  • Execute A/B testing across creative, messaging, landing pages, and targeting strategies
  • Use analytics platforms (e.g., Google Analytics) to track performance and attribution, and build reporting dashboards in Looker Studio

Creative & Messaging Collaboration

  • Partner with content and product marketing teams to develop compelling ad creative and messaging
  • Contribute to ad copy development and landing page optimization
  • Ensure messaging resonates with technical and specification-driven audiences
Skills and Minimum Experience Required

Required

  • 5+ years of experience in paid media, digital advertising, or performance marketing (B2B preferred) 
  • Proven ability to manage and optimize multi-channel paid campaigns
  • Strong analytical skills with a data-driven approach to decision-making
  • Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Paid social platforms (Meta, Pinterest)
  • Experience managing budgets and optimizing for efficiency and ROI
  • Familiarity with analytics and reporting tools (e.g., Google Analytics)
  • Strong project management and communication skills

Preferred

  • Experience in lighting, manufacturing, or industrial markets
  • Understanding of AEC (Architecture, Engineering, Construction) audiences and specification sales processes
  • Experience with Dun & Bradstreet Visitor Intelligence
  • Familiarity with ABM platforms (e.g., Demandbase, 6sense)

Key Skills & Competencies 

  • Digital advertising strategy and execution 
  • Data analysis and campaign optimization Budget management and forecasting
  • A/B testing and experimentation
  • Creative thinking and ad copy development
  • Cross-functional collaboration
  • Project management and organization
  • Understanding of SEO/SEM interplay
Travel requirements

0-25%

We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law. 

Please click here and here for more information. 

Accommodation for Applicants with Disabilities: As an equal opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000, select option 4. Please clearly indicate what type of accommodation you are requesting and for what requisition. 

Any unsolicited resumes sent to Acuity Inc. from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Inc. mailing address, fax machine or email address, directly to Acuity Inc. employees, or to Acuity Inc. resume database will be considered Acuity Inc. property. Acuity Inc. will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. 

Acuity Inc. will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search. 

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