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The Coca-Cola Company is a global leader in the beverage industry,operatingin over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, theGlobal Digital Networkorganization serves as a key growth driver, delivering enterprise-wide digitized solutions.

This role is part of theEnterprise Intelligence teamwithin the Global Digital Network organization. AsSenior Director, GlobalIntegrated Creative & Communications Enterprise Intelligence, you will lead a team ofresearch, data andanalytics experts to deliverthe development and delivery of next-generationcreative andcommunications intelligence solutions that enable distinctive, competitively advantagedintegrated creativeand consumer communications campaigns. You will work across market research,insights, category, end-to-endconnectionsandadvertising disciplines to build and implement holistic diagnostics forcreativeadvertising, consumer experiences, and brand campaigns.

Key Responsibilities

Strategic Leadership

• Develop and execute a compellingapproachfor communications intelligence, ensuring alignment with organizational goals and marketing strategies.

• Inspire and lead a high-performing global team to deliver impactful communications insights and measurement systems.

• Collaborate with domain marketing leadership to upscale The Coca-Cola Company's measurement of creativity and consumer experiences, ensuring systems are future-ready and technology-enabled.

Communications Intelligence Creation and Delivery

• Lead themanagement,evolutionand implementationof thecreative and communications tracking andmeasurement systemsto assess audience responses to brand campaigns across media and touchpoints.

• Build and manage marketing intelligence products and protocols to provide holistic, end-to-end measurement and optimization capabilities for consumer communications and experiences.

• Serve asdomain partner andprotocolleadfor end-to-end experience measurement andinsightsenterprisesystems.

• Compile, curate, and share advertising, campaign messaging, creative, and mediaintelligence meta learningsto drive impactful decision-making.

External Partnerships and Value Delivery

• Lead external partnership planning and value delivery across leading-edge research marketing suppliers and partnerships for holistic consumer communications.

• Evaluate vendor performance to ensure adherence to defined standards and alignment with company policies.

• Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences.

Data Integration and Optimization

• Assess,acquire, manage, and integrate communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.

• Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.

• Leverage automation, AI,agentic,and advanced analytics tools to radically upscale the effectiveness and efficiency of marketing intelligence systems.

Cross-Functional Collaboration

• Work closely with Human Insights, IMX/Connections, Global Categories, Operating Unit Marketing associates, and Global support functions to align communications intelligence deliverables with businessobjectives.

• Direct cross-functional teams and vendor personnel to develop and manage communications/advertisinginsightsmeasurement products, including creative testing and assessment tools.

Qualifications & Requirements

Functional Skills

• Leadership and Team Management:Proven ability to lead and inspire diverse, global teams,fosteringcollaboration and high performance.

• Communications Intelligence Expertise:Experience in developing and managing holistic diagnostics for advertising, consumer experiences, and brand campaigns.

• Data Storytelling:Ability to communicate complex information and implications through clear, compelling narratives.

• Advanced Analytics:Proficiencyin AI, automation, and advanced analytics tools to enhance marketing intelligence systems.

• Cross-Functional Collaboration:Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.

• Vendor and Partnership Management:Expertisein managing external partnerships and evaluating vendor performance.

• Quantitative Skills:Ability to analyze data toidentifypatterns, opportunities, and gaps, integrating insights across disparate data sources.

Experience

• 15+years of work experience in marketing, media, consumer research, analytics, or related disciplines.

• Prior experience in two or more of the following areas:

• Managing/fielding consumer research

• Data management

• Analytics and reporting for driving business decisions

• Media/advertising operations, planning, or analysis

• Brand/product management

• Experience usingand creatingdata reporting/visualization tools such asPowerBIand Tableau.

• Experience in a global role is preferred.

Education

• Bachelor's degreerequired; MBA or advanced degree preferred.

What We Can Do for You

• Iconic Brands:Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.

• Diverse Customers:Collaborate with a wide range of customers, from retail to entertainment.

• Growth Culture:Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.