About the role
We\'re looking for a Senior Growth Marketing Manager to lead our paid social and video acquisition programs while helping shape Quo\'s broader paid acquisition strategy. You\'ll drive creative strategy, design AI-powered workflows, and help decide where we invest next—playing a central role in how we scale the business, with clear visibility into pipeline and revenue impact from day one.
This is a high-agency role at a company with serious momentum. We move fast, bet big on experimentation, and have a strong appetite for testing new channels and ideas. You\'ll run paid social and video end-to-end while influencing strategy across SEM, affiliates, and emerging growth channels.
You\'ll join Quo\'s Paid Growth team and own meaningful budget—running campaigns from audience targeting and creative testing through retargeting and conversion, partnering closely with Creative, Website, Lifecycle, and Product Marketing along the way.
If your background is primarily search, this probably isn\'t the right fit. If you\'re an experienced paid social operator with equal parts creative thinking and analytical rigor, we\'d love to meet you.
Some of the things you’ll do:
- Own paid social and YouTube strategy and execution — building, launching, and optimizing campaigns with accountability to CAC, payback, and revenue targets — while contributing to Quo\'s broader paid acquisition portfolio including SEM, paid affiliates, and emerging channels.
- Manage and allocate significant paid media budgets, including pacing, forecasting, and performance analysis. Identify and unlock new opportunities to scale across platforms, audiences, and creative.
- Build and execute structured testing roadmaps to continuously improve performance across creatives, audiences, ad formats, messaging, and hooks.
- Be in the platforms daily — building audiences, launching experiments, making real-time optimizations across paid social and YouTube campaigns, including in-stream, Shorts, and Demand Gen formats.
- Lead creative strategy — you bring the brief, the hypothesis, and the success criteria. Partner with Creative to continuously produce, test, and iterate on new concepts based on performance insights.
- Contribute to measurement infrastructure — incrementality tests, attribution frameworks — and make confident investment decisions when the data is incomplete.
- Work with Web Marketing to align on landing page strategy, message match, and post-click conversion optimization.
- Translate performance data into clear narratives and recommendations that influence marketing and leadership decisions.
- Use AI to build systems, not just speed up tasks — automating reporting pipelines, building optimization workflows, training agents to surface daily performance insights.
About you:
- 8+ years of hands-on paid social experience,including significant in-house experience at a B2B SaaS company or high-growth consumer brand.
- Deep, full-funnel, hands-on experience building and optimizing campaigns across major paid social and video platforms (Meta, YouTube, LinkedIn, Reddit) with significant budget responsibility.
- Track record of driving measurable pipeline impact through your own execution, not just strategy or oversight.
- Creative-first operator: you lead with creative strategy, brief and direct creative teams, and have a systematic approach to testing — structured experiments, clear hypotheses, performance-driven iteration.
- You\'ve contributed to measurement infrastructure — incrementality testing, attribution modeling, value-based bidding signals — and know how to make investment decisions when the data is imperfect.
- AI-fluent in practice, not just in theory — you use AI to build operational systems and automate workflows, not just write copy faster.
- You operate with high agency and autonomy. You thrive in fast-moving environments where you’re expected to both execute and drive strategy, and you don\'t wait to be told what to do.
Compensation
The annual base salary range for this position is as follow, plus equity and benefits:
- SF Bay Area, Los Angeles, Seattle, Portland, Boston, New York, and Washington, DC Metro: $149,000 - $175,000 USD
- All other US Locations: $134,000 - $157,000 USD
- Canada: $136,000 - $160,000 CAD
The ranges displayed reflect the target for new hire salaries, and within each range, individual pay is determined by your skills and experience, as well as relevant education. Your recruiter can share more and answer questions about the specific salary range during the hiring process.
Salary is just one component of Quo’s total compensation package. Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.