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Meta Ads Manager Jobs in Alabama (NOW HIRING)

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

C Spire

Media Operations Specialist

Birmingham, AL

... Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager Experience with digital asset and content management systems, including Adobe Experience Manager What You Will Gain A great ...

Hibu

Outside Sales Representative

Opelika, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Outside Sales Representative

Pell City, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Outside Sales Representative

Prattville, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Outside Sales Representative

Leeds, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Outside Sales Representative

Clanton, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Outside Sales Representative

Troy, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Outside Sales Representative

Guntersville, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Outside Sales Representative

Jasper, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Outside Sales Representative

Cullman, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Outside Sales Representative

Birmingham, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Outside Sales Representative

Auburn, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

Hibu

Outside Sales Representative

Huntsville, AL · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

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Meta Ads Manager information

What is a Meta Ads Manager?

A Meta Ads Manager is a digital marketing professional who specializes in creating, managing, and optimizing advertising campaigns on Meta’s platforms, such as Facebook and Instagram. They use the Meta Ads Manager tool to set up ads, define target audiences, monitor performance, and adjust strategies for better results. Their goal is to help businesses reach their marketing objectives by maximizing the effectiveness of paid social media campaigns. A Meta Ads Manager must stay current with platform updates, analytics, and best practices to ensure successful ad performance.

How does a Meta Ads Manager typically collaborate with creative teams to optimize ad performance?

As a Meta Ads Manager, close collaboration with creative teams is essential to ensure that ad visuals and copy align with campaign objectives and audience preferences. You’ll regularly provide performance data and insights to help guide creative adjustments, such as tweaking headlines, images, or calls to action based on what’s resonating with target audiences. This ongoing feedback loop helps maximize engagement and ROI, making open communication and teamwork a key part of the role.

What are the key skills and qualifications needed to thrive as a Meta Ads Manager, and why are they important?

To thrive as a Meta Ads Manager, you need expertise in digital marketing, campaign strategy, and data analysis, often supported by relevant marketing degrees or professional certifications. Familiarity with Meta Business Suite, Ads Manager, Facebook Pixel, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and adaptability help you craft effective ad campaigns and collaborate with clients or team members. These skills and qualities are crucial for optimizing ad performance, driving business results, and staying competitive in a rapidly evolving digital landscape.

What is the difference between Meta Ads Manager vs Facebook Ads Specialist?

AspectMeta Ads ManagerFacebook Ads Specialist
CredentialsExperience with ad platforms, digital marketing certificationsSimilar credentials, often with certifications in Facebook advertising
Work EnvironmentDigital marketing teams, advertising agenciesMarketing departments, advertising agencies
Industry UsageUsed across various industries for ad campaign managementPrimarily focused on Facebook advertising campaigns
Search & ComparisonCommonly compared for platform management skillsOften compared for campaign execution expertise

Meta Ads Manager is a comprehensive platform for creating, managing, and analyzing advertising campaigns across Facebook and Instagram. Facebook Ads Specialist typically refers to a role focused on executing and optimizing campaigns within Facebook's platform. While both require similar skills and certifications, Meta Ads Manager is the tool, whereas Facebook Ads Specialist is the job role that utilizes this tool.

How do I get into Meta Ads Manager?

To become a Meta Ads Manager, you should gain experience in digital marketing, advertising, or social media management, and become familiar with Facebook's advertising platform. Completing relevant certifications, such as Meta Blueprint certifications, can improve your qualifications. Practical skills in ad creation, targeting, analytics, and budget management are essential for entry into this role.

Is Meta Ads Manager a good career?

Meta Ads Manager is a specialized role focused on creating and optimizing advertising campaigns on Meta platforms like Facebook and Instagram. It requires skills in digital marketing, data analysis, and familiarity with advertising tools, making it a valuable career path for those interested in social media marketing and digital advertising. The role offers opportunities for growth, certification, and working in marketing agencies or in-house teams.

What are the most commonly searched types of Meta Ads jobs in Alabama?

The most popular types of Meta Ads jobs in Alabama are:

What are popular job titles related to Meta Ads Manager jobs in Alabama?

For Meta Ads Manager jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Meta Ads Manager jobs in Alabama look for?

The top searched job categories for Meta Ads Manager jobs in Alabama are:

What cities in Alabama are hiring for Meta Ads Manager jobs?

Cities in Alabama with the most Meta Ads Manager job openings:

Meta Ads Manager jobs near you
Infographic showing various Meta Ads Manager job openings in Alabama as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, 1% Temporary, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution.

Digital Marketing Mgr

Foley, AL • On-site

OWA
See more jobs at OWAexternal

Full-time

Re-posted 20 days ago

Job description

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts — providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something — to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.

DUTIES AND RESPONSIBILITIES:
  • Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display — managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
  • Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
  • Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
  • Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
  • Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis — working closely with the Digital Marketing Coordinator on production and deployment
  • Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
  • Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
  • Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
  • Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator’s existing email and website execution skills to maximize team output
  • Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
  • Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
  • Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
  • Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
  • Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative
QUALIFICATIONS:
  • 4–6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
  • Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
  • Meaningful background in social media strategy — not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
  • Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
  • Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided — this role thrives in a collaborative environment, not a vacuum
  • Experience managing digital advertising budgets and delivering performance reporting to senior leadership
  • Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
  • Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
  • Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
  • Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
  • Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
  • Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
  • Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
Interested applicants can apply directly to www.visitowa.com/employment.
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