Title: Salesforce Developer Marketing Cloud
Location: Orlando, FL
Mode: Hybrid (On-site Monday–Wednesday; Remote Thursday–Friday)
Type: Full-Time W2
Visa - GC or USC only
Department: Marketing / Digital Communications
End-Client: Travel + Leisure
Job Summary
We are seeking an experienced and detail-oriented Email Marketing Specialist to join our dynamic marketing team. This hybrid position plays a critical role in planning, executing, and optimizing email marketing campaigns to drive engagement and deliver business results. The ideal candidate will have hands-on experience in Salesforce Marketing Cloud or similar platforms, strong HTML/CSS skills for email development, and a strategic, analytical mindset to improve performance through testing and innovation.
Key Responsibilities
- Plan, execute, and optimize end-to-end email marketing campaigns. (45%)
- Align with the broader digital marketing team and stakeholders to build and maintain an email calendar. (15%)
- Proactively analyze and test campaigns for performance improvements; share insights and recommendations. (15%)
- Collaborate with the technical email team to enhance technical capabilities, streamline workflows, and drive innovation. (15%)
- Create and deliver presentations on campaign performance, learnings, and key wins to leadership and cross-functional teams. (10%)
Required Knowledge & Skills
- Hands-on experience in email marketing platforms; Salesforce Marketing Cloud preferred.
- Solid understanding of HTML and CSS for email development.
- Familiarity with mobile-first and responsive email design.
- Working knowledge of email testing and optimization techniques.
- Ability to troubleshoot email rendering issues across platforms.
- Strong attention to detail and commitment to quality.
- Experience with project management tools, preferably Jira.
- Ability to manage multiple priorities, work independently, and meet deadlines.
- Strong communication skills and the ability to collaborate across teams and functions.
- Strategic and analytical mindset focused on business outcomes.
Preferred Technical Skills
- Experience with email platforms like Responsys, Silverpop, MessageGears, SendGrid.
- Familiarity with Litmus, Movable Ink, SparkPost or similar email QA and personalization tools.
- Proficiency in AmpScript or similar personalization scripting language.
- Knowledge of Google Analytics, Google Tag Manager, Adobe Analytics preferred.
- Basic understanding of SQL is a plus.
- Salesforce certifications are a plus but not required.
- Understanding of email compliance laws (CAN-SPAM, GDPR, etc.).