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Merchandising App Jobs in California (NOW HIRING)

ABOUT THE JOB The Director of eCommerce leads the growth and optimization of BEIS's web and mobile app experiences, with full ownership of onsite merchandising, app strategy, search (SEO and GEO ...

Director, eCommerce

Los Angeles, CA · On-site

$160K - $180K/yr

ABOUT THE JOB The Director of eCommerce leads the growth and optimization of BÉIS's web and mobile app experiences, with full ownership of onsite merchandising, app strategy, search (SEO and GEO ...

Director, eCommerce

Culver City, CA · On-site

$160K - $180K/yr

ABOUT THE JOB The Director of eCommerce leads the growth and optimization of BÉIS's web and mobile app experiences, with full ownership of onsite merchandising, app strategy, search (SEO and GEO ...

ABOUT THE JOB The Director of eCommerce leads the growth and optimization of BÉIS's web and mobile app experiences, with full ownership of onsite merchandising, app strategy, search (SEO and GEO ...

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Merchandising App information

What are the typical challenges faced when managing a merchandising app, and how can they be addressed?

Managing a merchandising app often involves balancing the needs of both users and internal teams, such as marketing and inventory management. Common challenges include ensuring real-time product availability, maintaining an intuitive user interface, and integrating with various e-commerce platforms. Addressing these issues typically requires close collaboration with developers, regular communication with stakeholders, and continual user feedback analysis to prioritize updates and resolve pain points efficiently. Staying proactive about market trends and technological advancements also helps in keeping the app competitive and user-friendly.

What are the key skills and qualifications needed to thrive as a merchandising app specialist, and why are they important?

To thrive as a Merchandising App Specialist, you need a solid understanding of retail merchandising principles, data analysis, and digital product management, often supported by a relevant degree or experience in merchandising or technology. Familiarity with merchandising software, analytics platforms, and mobile or web-based application systems is typically required. Strong attention to detail, problem-solving skills, and effective communication are essential soft skills for collaborating with cross-functional teams and supporting user needs. These skills ensure the app is user-friendly, supports business goals, and drives sales performance in competitive retail environments.

What is a merchandising app?

A Merchandising App is a software application designed to help retailers and brands manage, plan, and optimize in-store product displays, inventory, and promotions. These apps often provide tools for tracking stock levels, visualizing planograms, collecting field data, and analyzing sales performance. Merchandising Apps streamline communication between headquarters and field teams, ensuring consistency and compliance with brand standards. They can also help improve efficiency and drive sales by providing real-time insights and task management features.

What is the difference between Merchandising App vs Retail Merchandiser?

AspectMerchandising AppRetail Merchandiser
CredentialsTypically no formal certifications requiredOften requires knowledge of retail operations, sometimes certifications in retail or merchandising
Work EnvironmentPrimarily digital, involving software and app managementPhysical retail stores, interacting with products and customers
Employer & IndustryRetail companies, e-commerce platforms, merchandising software providersRetail chains, department stores, supermarkets
Search & Comparison IntentUnderstanding digital tools for merchandisingPhysical product placement and store displays

While Merchandising Apps focus on digital tools to plan and manage product displays, Retail Merchandisers work directly in stores to implement these plans. Both roles are essential in retail, but they differ in environment and daily tasks.

What cities in California are hiring for Merchandising App jobs? Cities in California with the most Merchandising App job openings:
Infographic showing various Merchandising App job openings in California as of August 2026, with employment types broken down into 40% Full Time, 51% Part Time, 2% Temporary, and 7% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

$160K - $180K/yr

Full-time

Re-posted yesterday


Job description

ABOUT THE JOB

The Director of eCommerce leads the growth and optimization of BEIS's web and mobile app experiences, with full ownership of onsite merchandising, app strategy, search (SEO and GEO), international expansion, and conversion performance. This role sets the eCommerce roadmap, drives profitable revenue growth through data-led testing and optimization, and partners with the VP of eCommerce & Digital on long-term strategy, forecasting, and digital P&L.

This position reports directly to the Vice President, Digital & eCommerce. 

RESPONSIBILITIES

  • Set and execute the eCommerce strategy across web and mobile app, with end-to-end accountability for traffic, engagement, conversion, retention, and revenue performance.
  • Own the mobile app roadmap and growth strategy, identifying opportunities to drive acquisition, engagement, retention, and contribution to the business.
  • Lead onsite testing and optimization across desktop, mobile web, and app, including A/B testing, personalization, navigation, landing pages, and checkout, leveraging customer insights and behavioral data to improve funnel performance.
  • Own search strategy across the eCommerce ecosystem, including onsite search, SEO, and emerging GEO (Generative Engine Optimization) initiatives to maximize discoverability and organic traffic growth.
  • Lead the global eCommerce expansion strategy and Global-e partnership, ensuring localization, operational excellence, and profitable growth across international markets.
  • Direct short- and long-term merchandising strategy using AI-powered personalization and predictive merchandising platforms, including Nosto, and ongoing optimization of Narvar for post-purchase experience.
  • Establish reporting frameworks for traffic health, acquisition quality, funnel performance, and conversion optimization; translate analytics into actionable recommendations that improve revenue and customer experience.
  • Partner cross-functionally with Paid Media, Retention, Brand Marketing, and Social on traffic quality, attribution, and overall digital business health, and with Legal and IT on compliance, privacy, and digital accessibility standards (ADA/WCAG).
  • Lead, develop, and manage the UX/UI Designer, eCommerce Manager, and Site Merchandiser, building a high-performing team and a culture of accountability, innovation, and continuous improvement.
  • Partner with the VP of eCommerce & Digital on the long-term roadmap, budgeting, forecasting, and digital P&L management; manage third-party partner, agency, and vendor relationships to support best-in-class operations.
  • Other related Duties as required. 


EXPERIENCE & SKILLS

  • 7+ years of direct-to-consumer eCommerce experience, with demonstrated function-level ownership consistent with Director-level scope.
  • Deep hands-on expertise with Shopify Plus; Global-e and international eCommerce experience strongly preferred.
  • Proven track record of improving conversion, revenue, and customer lifetime value through testing, personalization, and onsite optimization.
  • Strong analytical skills with the ability to turn data into clear strategic recommendations and operational decisions.
  • Experience managing internal and external developers, agencies, and vendor partners; comfortable owning budget and ROI conversations.
  • Demonstrated team leadership, talent development, and cross-functional influence at a senior level.
  • Familiarity with Visually, PDQ, and Nosto a plus.
  • Comfortable operating in a fast-paced, test-and-learn environment.
  •  

Compensation 

This position's annual base salary range is from $160,000 - $180,000, depending on experience and qualifications.

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