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Media Strategy Manager Jobs in Alberta (NOW HIRING)

VERB Interactive

Performance Media Analyst

Calgary, AB · On-site

The Performance Media Analyst is responsible for managing the end to end performance media for ... Establish channel and tactical strategies along the path-to-purchase * Establish benchmarks and ...

Dentsu Aegis Network

Account Coordinator

Calgary, AB

CA$46K - CA$50K/yr

Performs competitive research and produces reports * Assist with the development of campaign post-mortem documents by liaising with media, strategy, creative and production * Admin management of ...

Sunbelt Solomon

Talent Acquisition Partner

Edmonton, AB · On-site

... Managers/Corporate roles). You will also develop, and scale company-wide recruiting based on best ... Enhance our employer brands through networking and social media strategies and initiatives to help ...

Ronmor

Sales & Marketing Manager

Calgary, AB · On-site

Develop and implement sales strategies that achieve company revenue and sales objectives. * Recruit ... Manage digital marketing initiatives, including website content, social media platforms, email ...

Ronmor

Sales & Marketing Manager

Calgary, AB · On-site

Develop and implement sales strategies that achieve company revenue and sales objectives. * Recruit ... Manage digital marketing initiatives, including website content, social media platforms, email ...

VERB Interactive

Account Manager

Calgary, AB · Hybrid

The Account Manager is responsible for managing client relationships, providing strategic direction ... Oversee marketing retainers and projects (i.e., Social/SEO/GEO retainers, Paid Media, and campaigns ...

VERB Interactive

Account Manager

Calgary, AB · On-site

The Account Manager is responsible for managing client relationships, providing strategic direction ... GEO retainers, Paid Media, and campaigns) in partnership with subject matter experts ...

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Media Strategy Manager information

What does a media strategy manager do?

A Media Strategy Manager is responsible for developing, executing, and optimizing media plans to effectively reach target audiences and achieve marketing objectives. They analyze market trends, select appropriate media channels, negotiate with media vendors, and measure campaign performance. Their role bridges creative marketing strategies and practical media buying, ensuring that advertising budgets are used efficiently. Media Strategy Managers often collaborate with creative teams, clients, and other stakeholders to deliver integrated and impactful media campaigns.

What are the key skills and qualifications needed to thrive as a media strategy manager?

To thrive as a Media Strategy Manager, you need expertise in media planning, analytics, and campaign management, typically supported by a degree in marketing, communications, or a related field. Familiarity with digital advertising platforms (like Google Ads and Facebook Business Manager), media buying tools, and analytics software is essential. Strategic thinking, creativity, and strong interpersonal skills help drive innovative campaigns and foster productive client and team relationships. These skills ensure effective media placement, optimized budgets, and successful campaign outcomes in a competitive landscape.

How does a media strategy manager typically collaborate with creative and analytics teams to develop effective campaigns?

Media Strategy Managers work closely with creative teams to ensure that messaging and visuals align with the chosen media channels and resonate with the target audience. They also partner with analytics teams to interpret campaign performance data, optimize strategies in real-time, and report results to stakeholders. This cross-functional collaboration is essential for designing cohesive campaigns, achieving business objectives, and staying agile in a rapidly changing media landscape.

What is the difference between Media Strategy Manager vs Media Planner?

AspectMedia Strategy ManagerMedia Planner
ResponsibilitiesDevelops overall media strategies, oversees campaign planning, and manages media budgets.Executes media plans, selects media channels, and schedules ad placements.
Required SkillsStrategic thinking, data analysis, leadership, and media buying knowledge.Attention to detail, media research, and campaign coordination skills.
Work EnvironmentTypically in marketing or advertising agencies, corporate marketing teams, or media firms.Similar environments, often working closely with media teams and clients.

The Media Strategy Manager focuses on creating comprehensive media strategies and overseeing campaigns, while the Media Planner handles the execution and scheduling of media placements. Both roles require media knowledge, but the Strategy Manager has a broader, strategic focus, whereas the Planner concentrates on tactical implementation.

What cities in Alberta are hiring for Media Strategy Manager jobs?

Cities in Alberta with the most Media Strategy Manager job openings:

Infographic showing various Media Strategy Manager job openings in Alberta as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution.

Performance Media Analyst

Calgary, AB • On-site

VERB Interactive
See more jobs at VERB Interactiveexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago

Key responsibilities

  • Monitor, optimize, and report on digital marketing campaigns across various platforms.

  • Work with analytics and creative teams to develop strategies, track performance, and improve campaign results.

  • Set up, manage, and present campaign performance and insights to clients.

Job description

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sound good? Great, here’s who we’re looking for…

The Performance Media Analyst is responsible for managing the end to end performance media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB’s internal teams to ensure the best ROI for their clients.

What You Will Do

  • Responsible for monitoring, optimizing and reporting campaigns on an ongoing basis
  • Optimize campaigns based on goals and review analytics 
  • Work directly with analytics to report on insights  
  • Establish channel and tactical strategies along the path-to-purchase  
  • Establish benchmarks and projections for tactics
  • Work directly with clients to present findings and strategy
  • Work with creative teams to develop fresh concepts and ideas that drive results 
  • Work with development teams on tracking plans, best practices and issue resolution
  • Monitor campaign budgets and results and make budget and channel allocation recommendations
  • Set-up and manage campaigns across various digital platforms  
  • Set up new accounts and implement account strategy
  • Present and report to clients 
  • Proof dashboards prior to status meetings
  • Grow expertise and skillset across all paid media channels by working closely with strategists and team leads
  • Maintain knowledge of industry best practices and developments in technology
  • Draft POVs on new tools and tactics, as required
  • Draft search and social copy, as required

Requirements

  • 2-4 years of experience managing paid media
  • Post-secondary education in advertising, marketing, journalism, business or relevant experience  
  • Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
  • Experience with Google Ads and Google Analytics 
  • Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
  • Demonstrates an interest in researching new channels and methods of paid amplification
  • Strong attention to detail and proven ability to manage budgets  
  • Excellent written and verbal communication and comfortable presenting to clients
  • Highly organized with the ability to function in a fast-paced business environment

Benefits

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

        • Premium co-share option for Group Health Insurance (medical, dental, vision)
        • $1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
        • Company matching RRSP program
        • Top up for Parental/Pregnancy leave
        • Hybrid work arrangements (3 days in office per week for local employees)
        • Remote opportunities available for other locations.
        • Career Advancement
        • Professional and Personal Development opportunities
        • Internal recognition programs
        • Recreational sports teams and social event
        • Transit and fitness discounts