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Media Strategy Manager Jobs in Alberta (NOW HIRING)

Infinity Metis Corp

Account Manager

Fort Mcmurray, AB · On-site

We specialize in strategic social media management, advertising management, website development, graphic design, video production, and comprehensive brand stewardship. We are committed to delivering ...

Tcenergy

Senior Advisor, Media Relations

Calgary, AB · On-site +1

Reporting to the Senior Manager, Media Relations, this senior-level position involves developing and executing strategic media relations programs that strengthen TC Energy's reputation, support ...

Worthland

Social Media & Community Manager

Calgary, AB

CA$4.0K/mo

Drive follower growth, engagement, and brand awareness through organic content strategies * Track and report on social media performance metrics Community Operations: * Manage and moderate Telegram ...

Worthland

Social Media & Community Manager

Calgary, AB · On-site

CA$4.0K/mo

Drive follower growth, engagement, and brand awareness through organic content strategies * Track and report on social media performance metrics Community Operations: * Manage and moderate Telegram ...

YYC

Social Media Coordinator

Calgary, AB

CA$45K/yr

Key Responsibilities 1. Strategy & Planning * The Roadmap: Own and maintain a multi-platform ... Manage daily interactions--responding to comments, DMs, and mentions to foster a loyal community.

VERB Interactive

Performance Media Analyst

Calgary, AB · On-site +1

The Performance Media Analyst is responsible for managing the end to end performance media for ... Establish channel and tactical strategies along the path-to-purchase * Establish benchmarks and ...

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Media Strategy Manager information

What does a media strategy manager do?

A Media Strategy Manager is responsible for developing, executing, and optimizing media plans to effectively reach target audiences and achieve marketing objectives. They analyze market trends, select appropriate media channels, negotiate with media vendors, and measure campaign performance. Their role bridges creative marketing strategies and practical media buying, ensuring that advertising budgets are used efficiently. Media Strategy Managers often collaborate with creative teams, clients, and other stakeholders to deliver integrated and impactful media campaigns.

What are the key skills and qualifications needed to thrive as a media strategy manager?

To thrive as a Media Strategy Manager, you need expertise in media planning, analytics, and campaign management, typically supported by a degree in marketing, communications, or a related field. Familiarity with digital advertising platforms (like Google Ads and Facebook Business Manager), media buying tools, and analytics software is essential. Strategic thinking, creativity, and strong interpersonal skills help drive innovative campaigns and foster productive client and team relationships. These skills ensure effective media placement, optimized budgets, and successful campaign outcomes in a competitive landscape.

How does a media strategy manager typically collaborate with creative and analytics teams to develop effective campaigns?

Media Strategy Managers work closely with creative teams to ensure that messaging and visuals align with the chosen media channels and resonate with the target audience. They also partner with analytics teams to interpret campaign performance data, optimize strategies in real-time, and report results to stakeholders. This cross-functional collaboration is essential for designing cohesive campaigns, achieving business objectives, and staying agile in a rapidly changing media landscape.

What is the difference between Media Strategy Manager vs Media Planner?

AspectMedia Strategy ManagerMedia Planner
ResponsibilitiesDevelops overall media strategies, oversees campaign planning, and manages media budgets.Executes media plans, selects media channels, and schedules ad placements.
Required SkillsStrategic thinking, data analysis, leadership, and media buying knowledge.Attention to detail, media research, and campaign coordination skills.
Work EnvironmentTypically in marketing or advertising agencies, corporate marketing teams, or media firms.Similar environments, often working closely with media teams and clients.

The Media Strategy Manager focuses on creating comprehensive media strategies and overseeing campaigns, while the Media Planner handles the execution and scheduling of media placements. Both roles require media knowledge, but the Strategy Manager has a broader, strategic focus, whereas the Planner concentrates on tactical implementation.

What cities in Alberta are hiring for Media Strategy Manager jobs?

Cities in Alberta with the most Media Strategy Manager job openings:

Infographic showing various Media Strategy Manager job openings in Alberta as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution.

Media Buyer / Creative Strategist

Edmonton, AB • On-site

Sweat Pants Agency
See more jobs at Sweat Pants Agencyexternal

CA$30K/mo

Full-time

Re-posted 12 days ago

Job description

Media buying has changed.

In 2026, a great media buyer is not just a button pusher. They understand the full system: creative, offer, conversion rate, platform dynamics, competition, and what to test next.

At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta ads for DTC and ecommerce brands.

This role is for someone who can run paid media and also think like a marketer.

You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works.

If you've built or scaled your own eCommerce brand, we want to hear from you.

If you love following SOPs and repeating the same campaign structure forever, this is not the job.

If you love thinking, testing, and building frameworks that win, keep reading.

Requirements

What You'll Do
  • Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
  • Build creative testing roadmaps - develop angles, write briefs for editors, analyze what's working
  • Manage ad budgets ranging from $30k / mo to $1m / mo per client
  • Diagnose the full funnel - spot whether issues are creative, offer, or conversion
  • Communicate clearly with clients - present results, plans, and next steps
  • Work with UGC creators - source talent, write scripts, direct content when needed
You're A Great Fit If...

You have hands-on experience scaling eCommerce brands:

  • You've managed Meta Ads with real spend and can show results (CPA, ROAS, revenue)
  • Bonus: You've built/operated your own Shopify store or eComm brand

You understand creative is the lever:

  • You can pull insights from reviews, competitor ads, and comments to generate new angles
  • You've written UGC scripts or creative briefs
  • You can work with editors to create winning ad variations
  • Video editing or design skills are a plus

You're a strategist, not a robot:

  • You challenge assumptions and adapt fast
  • You don't blindly follow "best practices"
  • You can explain what you're doing and why

You have ownership and urgency:

  • You act like it's your money
  • You move fast and follow through
  • You don't wait to be told what to do

Benefits

Why This Role Is Exciting

This is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Apply