The qualifications that you need to start a career in media relations include an understanding of the media and journalism and a degree in communications, public relations, marketing, or a related subject. Most employers prefer a bachelor’s degree, though some may accept job experience instead. All media relations professionals need excellent communication and writing skills. You may wish to undertake an internship during your undergraduate studies to gain PR or social media experience. You can obtain professional certification from professional associations like the Public Relations Society of America.