Media Production Manager Jobs in Springfield, MA

About IQVIA Digital

IQVIA Digital is transforming healthcare marketing through data-driven, privacy-first, omnichannel engagement solutions. Powered by IQVIA's industry-leading data, identity, and measurement capabilities, Media OS serves as the intelligent operating system enabling healthcare marketers to plan, activate, measure, and optimize campaigns within a unified platform.

We are seeking a visionary and execution-oriented Head of Product - Media OS, IQVIA Digital to lead the next evolution of our flagship platform and drive innovation at the intersection of healthcare, data, and advertising technology.

Position Overview

The Head of Product - Media OS, IQVIA Digital will own the vision, strategy, roadmap, and market success of IQVIA Digital's flagship healthcare marketing platform. This leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.

The ideal candidate brings deep expertise in AdTech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams and deliver measurable business impact.

Key Responsibilities

Product Vision & Strategy

• Define and lead the long-term product vision for Media OS, aligning with IQVIA Digital's mission to deliver personalized, data-driven healthcare marketing solutions.
• Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.
• Develop product positioning that differentiates Media OS through identity, data intelligence, and omnichannel orchestration.
• Establish strategic priorities and investment plans that support growth, innovation, and market leadership.

Product Roadmap & Innovation

Own and execute the end-to-end product roadmap across:

• Campaign planning and forecasting capabilities, including AI-driven recommendations.
• Audience development, segmentation, direct-to-consumer workflows, and federated audience models.
• Identity and data infrastructure, including expansion of identity graph capabilities and enterprise-wide data accessibility.
• Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.

Lead innovation initiatives focused on:

• AI-driven campaign optimization and automated decisioning.
• Closed-loop marketing and performance intelligence.
• Real-time analytics and adaptive campaign management.
• Seamless user experiences across planning, activation, measurement, and optimization workflows.

Platform & Ecosystem Leadership

• Lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
• Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.
• Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.
• Anticipate market trends and evolving customer needs to maintain competitive advantage.

Commercial Strategy & Growth

Partner closely with Sales, Marketing, and Client Success teams to:

• Refine product packaging, pricing, and go-to-market strategies.
• Accelerate platform adoption among agencies and pharmaceutical clients.
• Develop platform-led growth initiatives that drive revenue expansion.
• Support integrated campaign solutions and new market opportunities.

Champion customer success by:

• Delivering measurable improvements in reach, engagement, efficiency, and campaign performance.
• Demonstrating the value of consolidated workflows and reduced operational complexity.
• Ensuring strong customer adoption and retention outcomes.

Cross-Functional Leadership

• Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.
• Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.
• Foster a culture of innovation, accountability, and customer-centric product development.
• Align organizational stakeholders around product priorities, investments, and business objectives.

Thought Leadership & Industry Influence

• Represent IQVIA Digital as a recognized industry leader in healthcare marketing innovation.
• Advocate for data-driven personalization, identity-based marketing, and AI-powered advertising technologies.
• Share insights through industry events, client engagements, conferences, and executive forums.
• Help shape the future of privacy-first, healthcare-focused marketing platforms.

Required Qualifications

• 12+ years of product management and product leadership experience in:
  • Advertising technology (AdTech)
  • Marketing technology (MarTech)
  • Digital platforms
  • Data-driven SaaS environments
• Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.
• Deep expertise in:
  • Programmatic advertising ecosystems and DSPs
  • Identity resolution and identity graph technologies
  • Data platforms and audience modeling
  • Omnichannel marketing strategies
• Demonstrated ability to:
  • Lead large-scale cross-functional organizations
  • Translate strategic vision into measurable business outcomes
  • Influence senior executives and key stakeholders
  • Operate effectively in complex, regulated industries

Preferred Qualifications

• Advanced degree (MBA or related graduate degree).
• Experience in healthcare, life sciences, pharmaceutical, or highly regulated industries.
• Familiarity with AI/ML-based optimization, prediction, and recommendation systems.
• Experience building open-platform ecosystems and partner integration strategies.
• Knowledge of privacy regulations and healthcare marketing compliance requirements.

What Success Looks Like

In this role, you will:

• Establish Media OS as a market-leading operating system for healthcare marketing.
• Deliver seamless orchestration across channels, partners, and activation platforms.
• Accelerate adoption among agency partners and direct pharmaceutical customers.
• Drive meaningful growth in platform usage, revenue, and customer satisfaction.
• Differentiate IQVIA Digital through industry-leading data, identity, and performance capabilities.
• Enable AI-powered optimization that delivers measurable improvements in campaign effectiveness and efficiency.

Why Join IQVIA Digital?

At IQVIA Digital, you'll have the opportunity to help define the future of healthcare marketing.

This is a rare opportunity to lead a category-defining platform at the intersection of healthcare, data, identity, and advertising technology. You will play a pivotal role in transforming Media OS into an intelligent, adaptive, and AI-powered marketing ecosystem that creates measurable value for healthcare organizations and patients alike.

Join us in building the next generation of privacy-first, data-driven healthcare marketing solutions.

This is a remote / WFH position open to applicants within the United States.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more athttps://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.