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Media Digitization Jobs in California (NOW HIRING)

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Media Strategist & Planner

San Francisco, CA

We are seeking a results-driven Paid Social & Digital Media Marketing Strategist to lead the strategy, execution, and optimization of our media initiatives across both B2C and B2B channels. This role ...

Omnicom Media

Media Director

Los Angeles, CA · On-site

We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms. Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered ...

Omnicom Media

Media Director

Los Angeles, CA · On-site

We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms. Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered ...

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Media Digitization information

What jobs can I do with a digital media degree?

A digital media degree can qualify you for roles such as media digitization specialist, digital archivist, multimedia technician, or digital content coordinator. These jobs often involve working with digital assets, using editing software, and managing digital collections in media, archives, or production environments.

Is digital media a high paying job?

Media digitization jobs can offer competitive salaries, especially for roles requiring technical skills in digital tools and preservation techniques. Salaries vary based on experience, location, and the complexity of the digitization projects, but they are generally in line with other technical or archival positions.

What is the difference between Media Digitization vs Media Preservation Specialist?

AspectMedia DigitizationMedia Preservation Specialist
CredentialsDigital imaging, media handling certificationsConservation, archival, or preservation certifications
Work EnvironmentDigital labs, scanning stations, editing suitesArchives, museums, conservation labs
Industry UsageMedia companies, archives, librariesArchives, museums, cultural institutions
Primary FocusConverting analog media to digital formatsMaintaining and restoring physical media for longevity

Media Digitization involves converting physical media into digital formats for easier access and preservation. Media Preservation Specialists focus on conserving and restoring physical media to prevent deterioration. While both roles work with media preservation, digitization emphasizes creating digital copies, whereas preservation emphasizes physical media care.

What is media digitization?

Media digitization is the process of converting analog media—such as photographs, films, audio tapes, and documents—into digital formats. This process involves using specialized equipment and software to create high-quality digital copies that can be stored, accessed, and preserved more efficiently. Media digitization helps protect valuable content from deterioration, makes it easier to share and distribute, and allows for improved organization and searchability. It is essential for archival purposes, digital libraries, and adapting content for modern digital platforms.

What are the key skills and qualifications needed to thrive as a Media Digitization Specialist, and why are they important?

To thrive as a Media Digitization Specialist, you need expertise in handling analog and digital media formats, knowledge of preservation standards, and often a background in library science or archival studies. Familiarity with digitization hardware (like scanners and audio/video converters), digital asset management systems, and relevant software such as Adobe Creative Suite is typically required. Attention to detail, strong organizational skills, and effective communication are vital soft skills for managing large collections and collaborating with stakeholders. These abilities ensure the accurate preservation, accessibility, and integrity of valuable media assets throughout the digitization process.

What kind of jobs in media bring in $150,000 a year?

High-paying media digitization-related roles such as media directors, digital asset managers, or senior archivists can earn $150,000 or more annually, especially with extensive experience, specialized skills in digital preservation, and leadership responsibilities. These positions often require advanced technical knowledge, project management skills, and sometimes certifications in digital archiving or media management.

What are some common challenges faced in a media digitization role, and how can they be managed effectively?

Media digitization professionals often encounter challenges such as handling delicate or deteriorating physical media, ensuring consistent quality during conversion, and managing large volumes of files with proper metadata. To address these, it's important to follow best practices in preservation, use calibrated equipment, and adhere to established workflows for file naming and archiving. Collaboration with archivists, IT specialists, and project managers can help streamline processes and resolve technical or organizational issues quickly.

What jobs will no longer exist in 2030?

Media digitization roles such as film and tape archivists may decline as automation and advanced scanning technologies improve. Additionally, jobs focused on manual media preservation could diminish as digital storage and AI-driven tools become more efficient, reducing the need for manual intervention and physical media handling.
What are popular job titles related to Media Digitization jobs in California? For Media Digitization jobs in California, the most frequently searched job titles are:
What job categories do people searching Media Digitization jobs in California look for? The top searched job categories for Media Digitization jobs in California are:
What cities in California are hiring for Media Digitization jobs? Cities in California with the most Media Digitization job openings:
Media Digitization jobs near you
Infographic showing various Media Digitization job openings in California as of July 2026, with employment types broken down into 22% As Needed, 71% Full Time, 4% Part Time, 1% Temporary, 1% Contract, and 1% Summer. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution.
SodaStream: Digital Marketing & Media Execution Director

SodaStream: Digital Marketing & Media Execution Director

PepsiCo

Dublin, CA • Hybrid

Full-time

Posted 16 days ago

PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 867 frontline employees who took The Breakroom Quiz

144th of 396 rated food and drinks producers

Job description

Overview

Reporting to the Digital Growth & Analytics Sr. Director, this role will lead SodaStream’s end-to-end Digital Marketing and Media Execution agenda globally — evolving the organization from performance-media execution toward world-class full-funnel digital growth.

The role will build modern digital capabilities across paid, owned and earned ecosystems and elevate execution quality across markets through stronger content effectiveness, media excellence, influencer activation and performance optimization.

This leader will act as the central connector between Brand, DTC, Analytics and Markets to ensure digital investments drive both brand equity and commercial outcomes.


Responsibilities
  • Define and govern SodaStream’s global Digital Marketing and Media strategy across full-funnel consumer engagement
  • Expand capabilities beyond lower-funnel media into integrated upper-funnel activation, audience orchestration and conversion optimization
  • Lead global frameworks across paid media, SEO, social, content adaptation, influencer ecosystems and digital campaign execution
  • Build test-and-learn capability across markets including experimentation, A/B testing and performance optimization
  • Partner with Loyalty, Analytics, DTC and Creative teams to deliver personalized and connected consumer journeys
  • Establish advanced measurement approaches and ensure consistent attribution and conversion governance
  • Lead agency ecosystem strategy and performance management focused on business impact and capability transfer
  • Build scalable in-house digital capabilities while enabling faster and more effective market execution
  • Identify and scale emerging digital capabilities including AI-enabled media optimization, content adaptation and evolving consumer channels

Qualifications
  • MBA or equivalent postgraduate degree in Business, Marketing, Strategy or Digital
  • Advanced training in digital strategy, growth marketing, media effectiveness or marketing transformation preferred
  • 12+ years of leadership experience across digital marketing, media, growth or eCommerce environments
  • Proven track record building and leading full-funnel digital marketing organizations
  • Strong experience across performance media, digital content, SEO/SEM, audience strategy and digital analytics
  • Experience integrating media with CRM, loyalty, DTC and consumer data ecosystems
  • Experience operating across global and local market environments with strong stakeholder influence capability
  • Exposure to omnichannel consumer businesses (FMCG, DTC, retail hybrid) preferred
Qualifications:
  • MBA or equivalent postgraduate degree in Business, Marketing, Strategy or Digital
  • Advanced training in digital strategy, growth marketing, media effectiveness or marketing transformation preferred
  • 12+ years of leadership experience across digital marketing, media, growth or eCommerce environments
  • Proven track record building and leading full-funnel digital marketing organizations
  • Strong experience across performance media, digital content, SEO/SEM, audience strategy and digital analytics
  • Experience integrating media with CRM, loyalty, DTC and consumer data ecosystems
  • Experience operating across global and local market environments with strong stakeholder influence capability
  • Exposure to omnichannel consumer businesses (FMCG, DTC, retail hybrid) preferred
Education:UNAVAILABLEEmployment Type: FULL_TIME

What PepsiCo employees say

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About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965

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