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Media Development Executive Jobs in California (NOW HIRING)

Hearst

Business Development (Sales) Executive

Glendale, CA · Hybrid

$125K - $150K/yr

Business Development (Sales) Executive Hearst Media Production Group (HMPG) is seeking a Business Development Executive with extensive national sales experience developing content-driven digital and ...

Hearst

Business Development (Sales) Executive

Glendale, CA · Hybrid

$125K - $150K/yr

Business Development (Sales) Executive Hearst Media Production Group (HMPG) is seeking a Business Development Executive with extensive national sales experience developing content-driven digital and ...

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Media Development Executive information

What is a media development executive?

A Media Development Executive is a professional responsible for identifying, developing, and managing media projects such as television shows, films, digital content, or advertising campaigns. They work closely with creative teams, producers, and stakeholders to bring media concepts to life, overseeing the process from initial idea to final production. Their role often involves sourcing new content opportunities, negotiating deals, and staying up-to-date with industry trends to ensure projects are commercially viable and creatively successful.

What are the key skills and qualifications needed to thrive as a media development executive?

To thrive as a Media Development Executive, you need expertise in media planning, content strategy, and market analysis, often supported by a degree in communications, marketing, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and content management systems is typically required. Strong negotiation, creativity, and relationship-building skills set top candidates apart. These skills are crucial for creating compelling media campaigns, forging strategic partnerships, and driving business growth in a competitive industry.

What types of teams and departments does a media development executive typically collaborate with?

As a Media Development Executive, you will frequently collaborate with diverse teams such as creative, marketing, sales, and production departments. Your role often involves coordinating with content creators to develop engaging media assets, working with marketing teams to align strategies, and liaising with sales to ensure media initiatives support business goals. This cross-functional collaboration is essential for driving successful media campaigns and ensuring all stakeholders are aligned with project objectives.

What is the difference between Media Development Executive vs Media Planner?

AspectMedia Development ExecutiveMedia Planner
Primary RoleDevelops media strategies, manages client relationships, and oversees media campaignsResearches and selects media channels, creates media plans, and allocates advertising budgets
Required SkillsMedia strategy, client communication, project managementMarket research, data analysis, media buying
Work EnvironmentAdvertising agencies, media companies, client officesAdvertising agencies, media planning firms, digital marketing agencies

Both roles are integral to media advertising but differ in focus. The Media Development Executive primarily manages client relationships and strategic development, while the Media Planner concentrates on research and media channel selection. Understanding these distinctions helps in choosing the right career path or job search focus.

What does a media development executive do?

A media development executive is responsible for creating and implementing strategies to grow a company's media presence, which may include digital content, advertising campaigns, and brand partnerships. They often analyze market trends, coordinate with creative teams, and use tools like analytics software to optimize media performance.
Infographic showing various Media Development Executive job openings in California as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, and 4% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution.

Business Development Executive

San Diego, CA • On-site

MediaNews Group, Inc.
Print Media Publishing • 10K+ employees
Learn more about MediaNews Group, Inc.external

$31.25 - $38.46/hr

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 15 days ago

Job description

Summary:
Are you a driven, results-oriented sales professional looking for an exciting opportunity to make a significant impact? The San Diego Union-Tribune (SDUT) is seeking a Business Development Executive (sales hunter) to lead revenue growth for our digital and emerging products. The Business Development Executive for the San Diego Union-Tribune is responsible for delivering world-class customer service, partnering with clients to meet their advertising campaign objectives, and working with colleagues to manage the development of new accounts. The San Diego Union-Tribune offers news reporting and third-party advertising and marketing opportunities through its multi-platform products, which include web, mobile, tablet, and print. As a key player in one of the largest media companies in Southern California, you'll have the chance to work with all daily, weekly, and monthly newspapers and websites in San Diego, as well as other publications in the Southern California News Group, reaching over 8.1 million readers each week! If you are passionate about driving revenue growth, building strong client relationships, and working with a dynamic media company that reaches millions of readers each week, we want to hear from you!
What you will do:
  • Take charge of the entire sales process, from generating prospects to closing deals, with a focus on expanding new business opportunities and exceeding KPI goals for your clients
  • Develop and deliver compelling marketing presentations and solution-based proposals that cater to customer needs and effectively promote our products and services
  • Create and update marketing presentations using research and case studies to sell against competitive media
  • Strengthen and maintain partnerships with clients to ensure lasting business relationships, continued revenue growth, and defined KPIs and success metrics for campaign performance
  • Work closely with clients post-sale to ensure client retention, renewal, and overall campaign success
  • Utilize multiple lead sources to research, prioritize, and target potential customers, aligning their audience segments with SDUT/Adtaxi products, including print, internet banner advertising, custom/branded content, influencer marketing, behaviorally and contextually targeted networks, video, SEO/SEM, mobile, and social media
  • Stay ahead of the curve by actively monitoring and understanding current trends in the advertising technology industry
  • Demonstrate expert knowledge of online media channels, as well as an understanding of their correlation to offline executions, enabling you to effectively position our products and services against competitors
  • Assess key sales metrics to develop effective strategies for achieving sales success
  • Navigate smoothly across various departments within SDUT to create compelling media solutions for advertisers

What you will bring:
  • 5+ years of advertising/media sales experience, with a track record of driving revenue and closing deals, including at least 3 years of demonstrated success in digital media or online advertising sales
  • Familiarity with digital media advertising options through Adtaxi, including programmatic display, streaming audio and video, CTV, SEO, SEM, targeted email, social, and native/custom content
  • Working knowledge and experience using a CRM and Microsoft Office or Google products to manage day-to-day activities
  • High proficiency in sales techniques such as cold-calling, networking, and lead generation, with a proven ability to close deals
  • Ability to work independently, identifying and prioritizing business opportunities effectively
  • Demonstrated ability to negotiate multivariable contracts and successfully close new business deals
  • A positive and entrepreneurial spirit that fosters a collaborative and motivated work environment
  • Excellent presentation, organizational, and time-management skills, with the ability to handle multiple tasks and priorities

Benefits and Compensation:
The hourly range is $31.25 - $38.46 ($65,000 - $80,000) + cell phone stipend, mileage reimbursement, and commission (OTE $100,000 - $130,000). Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information: www.mysdut.com
Who we are:
The San Diego Union-Tribune is San Diego's largest media company and its oldest business, dating back to the founding of the Union in 1868. From breaking news to local events and lifestyle features, the Union-Tribune's diverse portfolio of publications has something for everyone in San Diego County. Explore our diverse offerings, including the award-winning San Diego Union-Tribune, the digital hub SanDiegoUnionTribune.com, and a collection of engaging community newspapers. We believe a diverse and representative newsroom is essential to achieving this goal and the San Diego Union-Tribune is committed to building a stronger, more inclusive San Diego.
EEO Statement:
We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
How To Apply:
  • Please submit an online application along with your resume for this position here

Closing Date:
  • Continuous recruitment until the position is filled

Conditions of Employment:
  • A full pre-employment background check and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks
  • Must possess and maintain a valid driver's license and have reliable transportation
  • Travel - This position entails occasional driving for work assignments, in-person training sessions and/or meetings. The employee will be responsible for transporting themselves between different sites as needed

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