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Masters In Marketing Jobs in Rochester, NY (NOW HIRING)

CallTower, Inc.

Marketing Operations Manager

Rochester, NY · On-site

$91K - $113K/yr

Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA is a plus. 7+ years of marketing experience, with at least 3 years in a strategic leadership role. Proven ability to ...

Posted today

Louisiana State University

Instructor

Pavilion, NY · On-site

Master's degree in Marketing or related field or MBA Specific Experience: Teaching undergraduate marketing courses Preferred Qualifications: Education Level: Ph.D in Marketing or related field ...

Gorbel, Inc.

Product Marketing Manager

Victor, NY · On-site

$147K/yr

The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures ... College degree required, MBA preferred * 3-5 years of progressive experience in product or market ...

Gorbel

Product Marketing Manager

Victor, NY

$147K/yr

The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures ... College degree required, MBA preferred * 3-5 years of progressive experience in product or market ...

Danaher

Product Manager Internships

Rochester, NY · On-site

This role would offer hands-on experience in product strategy, market research, and cross ... marketing and sales enablement Who This Is For * Students currently pursuing an MBA or related ...

Danaher

Product Manager Internships

Geneseo, NY · On-site

This role would offer hands-on experience in product strategy, market research, and cross ... marketing and sales enablement Who This Is For * Students currently pursuing an MBA or related ...

CooperCompanies

Associate Brand Manager

Victor, NY · On-site

$82K - $107K/yr

Bachelor's degree in Business, Marketing; MBA/Master's a plus * Self-motivated and resourceful, with the ability to work independently while balancing competing business demands. Qualifications

Unither Pharma

Quality Assurance Manager

Rochester, NY · On-site

$115 - $127/hr

... ; MBA and quality certifications a plus. * 8-10 years of experience in a pharmaceutical FDA‑regulated environment (CMO experience preferred). * Prior experience in quality assurance management ...

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How much do masters in marketing jobs pay per hour?

As of Aug 19, 2026, the average hourly pay for masters in marketing in Rochester, NY is $40.32, according to ZipRecruiter salary data. Most workers in this role earn between $28.46 and $52.16 per hour, depending on experience, location, and employer.

What is a master's in marketing?

A Masters in Marketing is a graduate-level degree focused on advanced marketing concepts, strategies, and research. The program typically covers topics such as consumer behavior, digital marketing, branding, market analytics, and marketing management. Graduates are prepared for roles in advertising, brand management, market research, and other marketing-related fields. The degree is often pursued by those seeking to deepen their expertise or advance into leadership positions within the marketing industry.

What career paths can someone with a master's in marketing pursue?

With a Master's in Marketing, professionals can start in roles such as marketing analyst, brand manager, digital marketing specialist, or product manager. As they gain experience, they often move into supervisory or strategic positions like marketing manager, director of marketing, or even chief marketing officer (CMO). Advancement typically depends on demonstrated results, leadership skills, and the ability to adapt to evolving marketing technologies and consumer trends. Many organizations also encourage cross-functional collaboration, so building relationships with sales, product development, and data teams can open doors for broader career growth.

What skills and qualifications are needed to thrive as a marketing manager?

To thrive as a Marketing Manager, you need a solid understanding of market research, digital marketing strategies, campaign management, and typically a degree in marketing or a related field—often at the master’s level. Familiarity with tools like Google Analytics, CRM systems, marketing automation platforms, and relevant certifications such as HubSpot or Google Ads is highly valuable. Outstanding creativity, leadership, and strong communication skills set top performers apart in this role. These skills are critical for developing effective marketing strategies, leading teams, and driving business growth in a competitive marketplace.

What is the difference between Masters In Marketing vs Marketing Coordinator?

AspectMasters In MarketingMarketing Coordinator
Required CredentialsMaster's degree in Marketing or related fieldBachelor's degree in Marketing, Business, or related field
Work EnvironmentAdvanced roles, strategic planning, researchCampaign execution, administrative tasks, coordination
Employer & Industry UsageUsed for managerial, analytical, and strategic roles in marketing departmentsEntry to mid-level roles supporting marketing teams

The Masters In Marketing prepares individuals for strategic, analytical, and leadership roles in marketing, often requiring a master's degree. In contrast, a Marketing Coordinator typically holds a bachelor's degree and focuses on executing marketing campaigns and supporting the marketing team. Both roles are essential in the marketing industry but differ in responsibilities, qualifications, and career level.

Is it worth it to do a master's in marketing?

A master's in marketing can enhance skills in areas like digital marketing, data analysis, and consumer behavior, which are valuable for marketing professionals. It may lead to higher-level positions and increased earning potential, but the value depends on individual career goals and industry demand.

What jobs can you get with a master's in marketing?

A master's in marketing prepares individuals for roles such as marketing manager, brand manager, digital marketing specialist, market research analyst, and advertising manager. These positions typically require skills in data analysis, strategic planning, and familiarity with marketing tools like CRM software and analytics platforms.

What are popular job titles related to Masters In Marketing jobs in Rochester, NY?

For Masters In Marketing jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Masters In Marketing jobs in Rochester, NY look for?

The top searched job categories for Masters In Marketing jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Masters In Marketing jobs?

Cities near Rochester, NY with the most Masters In Marketing job openings:

Masters In Marketing jobs near you
Infographic showing various Masters In Marketing job openings in Rochester, NY as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 12% Part Time, and 3% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $83,866 per year, or $40.3 per hour.

Marketing Director

Insero Talent Solutions

Rochester, NY • On-site

Full-time

Re-posted 5 days ago

Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.