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The Vice President, Mass Fundraising position exists to provide strategic leadership and oversight for all mass-market fundraising efforts to drive sustainable growth of the ministry’s mass donor file, revenue, and net income. The Vice President also leads a team that provides support to and partners with the mid- and major donor teams to upgrade and transition high-potential mass donors. This team also collaborates with ministry and marketing teams to embed best-in-class fundraising practices into broader ministry initiatives. The Vice President also serves as the executive leader responsible for the long-term health, growth, and performance of Focus on the Family's mass donor portfolio, providing strategic leadership for donor acquisition, retention, reactivation, sustainer growth, constituent lifecycle strategy, CRM, analytics, forecasting, and integrated direct-response fundraising. The Vice President serves as a strategic advisor to the COO and senior leadership regarding mass fundraising performance, opportunities, risks, and long-term revenue growth.

Mass Fundraising Essential Duties and Responsibilities:

Provides strategic leadership and oversight for the development and implementation of integrated media strategies to effectively acquire and reactivate lapsed donors to grow the mass donor file based on strategies to maximize long-term donor value. Provides strategic and managerial leadership for the long-term growth and health of the mass donor file, including donor acquisition, retention, reactivation, sustainer growth, and donor lifecycle strategies designed to maximize long-term donor value.

Provides strategic leadership and oversight for the development and implementation of integrated media strategies to cultivate donors to maximize retention, gift frequency and donor value of non-sustainers while also building and optimizing sustainer donor programs.

Drives a culture of innovation through the development of ongoing fundraising testing strategies and program implementation to maximize fundraising program performance across offers, messaging, media, and media mix. Provides strategic leadership for fundraising creative strategy, including offers, messaging, audience segmentation, testing methodology, media strategy, and campaign optimization.

Leverages and adapts direct mail as a core mass fundraising channel, integrated with digital campaigns, email marketing, and FOTF's website properties to support the mid-level and major donor fundraising strategies.

Collaborates with ministry and marketing teams on the development and implementation of new name lead generation and donor conversion programs, new donor acquisition opportunities and repeat giving among current donors to support sustainable donor file and revenue growth.

Leverages performance reporting and analysis to provide insight into campaign and donor file performance required for monthly leadership reports and to inform annual plan development as well as projecting annual and 3-year donor and revenue performance.  Leverages donor analytics, segmentation, predictive insights, and performance measures to identify opportunities, inform executive decision-making, and improve fundraising performance.

Other Essential Duties and Responsibilities:

• Ensures teams are providing timely response to feedback from constituents through the Response Services team.
• Represents and provides strategic input related to mass fundraising and donor strategy as part of the data governance committee.
• Partners with Technology leadership to ensure Salesforce, fundraising technology platforms, constituent data capabilities, and reporting systems effectively support mass fundraising strategy and operations.
• Understands, applies, and champions the Focus on the Family strategy map, brand, ministry philosophies, and planning processes to all program development to ensure cohesion across ministry programs.
• Consistent with the ministry’s “constituent first” philosophy, the Vice President leverages donor and constituent research to inform the development of offers, messaging, and communications strategies.
• Coaches and mentors teams to grow in their ability to lead the development of mass fundraising strategy, creative strategy, and implementation plans.
• Provides oversight of external communications partners to ensure effective return on investment.
• Provides strategic leadership and oversight for annual budget development and management.
• Participates in and leads cross-functional devotional program.

Executive Leadership Responsibilities:

• Provides strategic and managerial leadership and recommendations in partnership with the COO regarding mass fundraising strategy, donor growth, organizational capabilities, and long-term revenue planning.
• Builds collaborative partnerships across ministry divisions to ensure fundraising, marketing, digital, technology, and constituent engagement initiatives support organizational objectives.
• Leads implementation of agreed-upon organizational change initiatives within the scope of Mass Fundraising in partnership with the COO and other senior leaders.
• Provides strategic recommendations and presentations to Cabinet and Senior Management regarding fundraising performance, donor analytics, financial forecasts, opportunities, risks, and strategic initiatives.
• Develops leaders and succession strategies that strengthen organizational capability and prepare future leaders.

Other Duties/Responsibilities:

• Provides presentations to Cabinet and/or Senior Management as requested
• Directs/oversees implementation of special projects as assigned
• Performs other duties as assigned

Managerial Breadth/Scope of Job:

Manages a staff of 12 employees with 2 direct reports

Working Environment/Physical Requirements:

Office environment

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer.

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer.

Engages in Christian ministry

This position is a “position of responsibility” as defined in the Focus on the Family Moral Policy and is subject to the parameters defined therein regarding divorce

This role is considered a Spokesperson for Focus on the Family and should represent Focus’ position and tone at all times

Personal Characteristics:

• Creative problem solver; Strong analytical skills; Attention to detail
• Self-motivated; demonstrated leadership skills
• Excellent negotiations skills; Team player; Strong coaching skills

Knowledge/Experience:

• Bachelor’s Degree in Business with emphasis in Marketing or related field (MBA a plus)
• 10+ years of strategic fundraising experience with a large non-profit, fundraising agency, or comparable direct-response organization, with demonstrated experience in direct mail, email, digital media, and websites. Experience with a media ministry a plus.
• Demonstrated experience developing and leading integrated mass fundraising strategies, including donor acquisition, retention, reactivation, sustainer programs, creative strategy, segmentation, testing, and performance optimization.
• Demonstrated ability to provide strategic counsel and recommendations to senior and executive leadership.
• 5+ years of experience in Internet Marketing and online Ecommerce and Digital Leadership
• 5+ years of experience with pledge program acquisition, fulfillment, and retention
• 5-7 years of managing multi-million-dollar budgets
• In depth knowledge of Focus on the Family mission, philosophy, values, and objectives
• Demonstrated experience and working knowledge of finance and accounting principles
• Experience overseeing both qualitative and quantitative research efforts
• Strong technical acumen which allows this leader to engage with CIO/CTO level staff and problem solve at the technical tactical level Experience leveraging CRM platforms, including Salesforce or comparable systems, constituent analytics, and reporting capabilities to support fundraising strategy and decision-making.

Skills, Abilities and Special Talents/Gifts:

• Ability to effectively direct complex projects and campaigns
• Strong interpersonal and relational skills
• Strong management skills
• Demonstrated experience in campaign (including direct mail, email, digital media, and web) and donor file performance analyses and that lead to insights that drive strategy and program performance
• Demonstrated ability to analyze objective and subjective data and develop recommendations
• Talented in analyzing situations, uses logic, rational thinking, intuition, and discernment to solve problems, make decisions, or choose course of action that moves projects to completion
• Excellent written and oral communication – both one-on-one and in group settings, up to and including C-level executives
• Skilled in directing development of product, project, and creative strategies
• Skilled in working with Microsoft Office applications
• Understands resources available to support operations to maximize constituent satisfaction and overall ministry performance
• Recognizes when situations call for development of resources and aligns them with ministry goals and objectives, effectively works through others to accomplish objectives
• Quickly and effectively adjusts behavior to meet goals and/or changing circumstances
• Understands strategic and tactical objectives of ministry to provide others with advice, service, or guidance in helping them meet their objectives
• Establishes a learning environment and philosophy that facilitates successful outcomes through employee involvement and empowerment
• Demonstrated executive presence and ability to serve as a trusted strategic advisor to senior leadership.
• Ability to translate complex donor, financial, and performance data into clear strategic recommendations and organizational action.

Stewardship Requirements:

Effective oversight of a multi-million-dollar mass fundraising budget, including responsibility for financial forecasting, strategic investment decisions, agency/vendor performance, and responsible stewardship of ministry resources.

Pay Range: $124,800 to $146,121

Application Materials Required: Cover Letter, Resume/CV

*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents. 

*Temporary employees are not eligible for benefits, except for:

• Sick Time
• Bookstore Discount
• Fitness Center

Tentative Search Timeline:

• Priority will be given to applications submitted by August 31, 2026 However, this posting will remain open until filled. 
• The potential employee start date is September 14, 2026

Posting date:  August 13, 2026

Un-posting date: ongoing until filled

Posting contact email: job@fotf.org