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Martech Engineer Jobs in Texas (NOW HIRING)

Compunnel

Data Engineer

Irving, TX · On-site

$109K - $132K/yr

MarTech builds and operates the platforms and capabilities that power how Client reaches, engages, and personalizes the experience for millions of customers every day across our owned web and app, in ...

EPSoft Technologies

QA Engineer - MarTech

Plano, TX · On-site

Job Title: Quality Engineer Location: Plano, TX Duration: Long Term Contract Requirements ... Experience testing data integration, ETL/ELT processes, and marketing data pipelines in MarTech and ...

Photon

MarTech Product Strategist - TX

Irving, TX · On-site

MarTech Strategy Development: * Define and lead the strategy within the broader marketing ... Act as the primary liaison between marketing teams and developers to communicate business needs ...

Yum

MarTech Digital Operations Analyst

Plano, TX · On-site

This role will work closely with Brand, Marketing, Analytics, Product, Engineering, and Operations ... MarTech capabilities. * Help facilitate discovery sessions and cross-functional workshops by ...

USAA

MarTech Strategy Lead

San Antonio, TX · On-site

... Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital ... Integration Awareness Across MarTech Ecosystem - Understanding of how enablement programs support ...

USAA

MarTech Strategy Lead

Plano, TX · On-site

... Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital ... Integration Awareness Across MarTech Ecosystem - Understanding of how enablement programs support ...

ADT

Engineer II - E-Commerce & Martech

Irving, TX · On-site

$89K - $123K/yr

We are looking for a high-performing Engineer II to join our E-Commerce and Martech pod, working across a modern stack including Salesforce Commerce Cloud (SFCC), Salesforce Marketing Cloud (SFMC ...

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Martech Engineer information

How does a martech engineer typically collaborate with marketing and IT teams to implement new technologies?

A Martech Engineer serves as a bridge between marketing and IT, working closely with both teams to assess business needs and translate them into technical requirements. They often participate in cross-functional meetings to align marketing goals with technology solutions, such as integrating new platforms or optimizing existing tools. Communication is key in this role, as Martech Engineers must ensure that marketing teams understand technical possibilities and limitations while also guiding IT teams on marketing priorities. This collaborative approach helps streamline project timelines and ensures successful technology adoption.

What is the difference between Martech Engineer vs Marketing Automation Specialist?

AspectMartech EngineerMarketing Automation Specialist
CredentialsBachelor's in Marketing, Computer Science, or related field; certifications in marketing technology toolsSimilar credentials; certifications in marketing automation platforms like HubSpot, Marketo
Work EnvironmentTechnical teams, marketing departments, often involved in system integrationsMarketing teams, focusing on campaign automation and lead nurturing
Employer & Industry UsageTech-driven marketing companies, agencies, large enterprisesDigital marketing agencies, in-house marketing teams
Search & Comparison IntentUnderstanding technical roles in marketing tech stackFocus on campaign automation and lead management

The Martech Engineer and Marketing Automation Specialist roles overlap in marketing technology but differ in technical depth and focus. Martech Engineers handle system integrations and technical infrastructure, while Marketing Automation Specialists focus on campaign execution and lead nurturing. Both roles are essential in modern marketing teams, often working together to optimize marketing technology and campaigns.

What are the key skills and qualifications needed to thrive as a martech engineer?

To thrive as a Martech Engineer, you need a solid background in web development, data integration, and digital marketing concepts, often supported by a degree in computer science, marketing, or a related field. Expertise with marketing automation platforms (like Salesforce Marketing Cloud or HubSpot), tag management systems, and analytics tools is typically required. Strong problem-solving, communication, and project management skills set standout candidates apart in this role. These skills and qualities are essential for effectively implementing, optimizing, and maintaining marketing technology solutions that drive business growth.

What is a martech engineer?

A Martech Engineer is a technology professional who specializes in implementing, managing, and optimizing marketing technology systems within an organization. They bridge the gap between marketing and IT by ensuring that marketing platforms, tools, and data integrations work seamlessly together. Martech Engineers help marketers leverage data, automation, and software to create efficient and effective marketing campaigns. Their responsibilities often include managing customer data platforms (CDPs), integrating analytics tools, and supporting marketing automation processes. This role is critical for organizations aiming to maximize the return on investment from their marketing technology stack.
What are popular job titles related to Martech Engineer jobs in Texas? For Martech Engineer jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Martech Engineer jobs in Texas look for? The top searched job categories for Martech Engineer jobs in Texas are:
What cities in Texas are hiring for Martech Engineer jobs? Cities in Texas with the most Martech Engineer job openings:
Martech Engineer jobs near you
Infographic showing various Martech Engineer job openings in Texas as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution.

Data Engineer - MarTech

Peterson Technology Partners

Irving, TX • On-site

$109K - $132K/yr

Other

Posted 9 days ago

Job description

You’ll be joining a multidisciplinary MarTech organization spanning four connected work streams, Retail Media (RMN), CRM & Campaigns, Personalization & Web, and a shared MarTech Foundation team, alongside product managers, solution architects, software and data engineers, and QA who build the systems that activate marketing across every customer touchpoint.

As a Data Engineer, you will partner with data science, architecture, MarTech engineering, and platform owners to close upstream data-quality, freshness, and coverage gaps that limit personalization today. This role directly enables timely, accurate, and compliant use of customer data across every marketing channel.

This position is based in Irving, TX (part of the Dallas–Fort Worth Metroplex).

Key Responsibilities:

  • Design, build, and operate scalable batch and real-time data pipelines in Databricks and related tooling to support audience, personalization, and measurement use cases.
  • Build and maintain data models, feature/attribute pipelines, and marketing data feeds to decisioning systems and measurement platforms.
  • Implement data-quality validation, monitoring, and change management so segments, flags, and attributes are accurate and trustworthy.
  • Deliver governed customer attributes and audiences to activation platforms (e.g., Hightouch, Salesforce Marketing Cloud) with clear ownership and documentation.
  • Partner with data science to productionize model features and with architecture to align on data contracts and identity resolution.
  • Support privacy and compliance requirements across all data flows.
  • Provide leadership-ready status, roadmap, and metrics reporting, and prepare decision memos that drive cross-team and leadership alignment.

Qualifications:

  • 3+ years building backend services and APIs (Node.js, Spring/Java, Python, or similar)
  • 2+ years preferred integrating third-party/vendor APIs and data feeds, including authentication patterns (OAuth, IAM roles, cross-account access)
  • 2+ years preferred with data pipelines and stores — SQL and NoSQL, batch and streaming (e.g., Kafka/Kinesis, Auto Loader, COPY INTO)
  • 2+ years minimum building with cloud services (S3, IAM, serverless functions, compute); experience with Databricks / lakehouse patterns a strong plus
  • Familiarity with containerized tooling and deployments (Docker/Kubernetes)
  • Ability to communicate complex technical information to all stakeholders, including non-technical business partners
  • Exceptional troubleshooting skills across distributed, multi-vendor systems

Extra Credit:

  • Experience in a MarTech, digital marketing, personalization, CRM, or retail-media ecosystem.
  • Familiarity with platforms in our stack, e.g., Salesforce Marketing Cloud (SFMC), Databricks, Hightouch, Kafka, Contentstack / CMS & DAM, LiveRamp / UID2.
  • Retail or convenience-retail industry experience. 

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