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Martech Engineer Jobs in Maryland (NOW HIRING)

Inovalon

Principal of Marketing Automation

Bowie, MD · On-site

Architect sophisticated, cross-channel marketing campaigns through Marketo and the surrounding martech stack, serving as the team's senior subject matter expert on the platform. * Serve as the ...

Semrush

$188K - $227K/yr

Experience: 7+ years of experience in Technical Pre-Sales, Post-Sales, or Solutions Engineering ... Deep familiarity with the MarTech/SEO ecosystem. Experience using, consulting, and/or selling tools ...

Deloitte

Adobe Experience Platform

Baltimore, MD · On-site

Programming experience in Python, Java, or Bash * Experience integrating marketing technology ... Our in-house agency engages customers throughout their journey - AdTech, MarTech, campaign ...

Autodesk

Director, Marketing AI Orchestration

California, MD · On-site +1

$151K - $271K/yr

This is the connective tissue between AI capabilities, marketing data, our martech stack, and the ... Adoption is engineered as part of the build, not bolted on after * Measurement. Define and report ...

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All JobsMartech Engineer JobsMartech Engineer Jobs in Maryland

Martech Engineer information

See Maryland salary details

$42.7K

$103.3K

$168.4K

How much do martech engineer jobs pay per year?

As of Sep 8, 2026, the average yearly pay for martech engineer in Maryland is $103,252.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,800.00 and $128,600.00 per year, depending on experience, location, and employer.

What is a martech engineer?

A Martech Engineer is a technology professional who specializes in implementing, managing, and optimizing marketing technology systems within an organization. They bridge the gap between marketing and IT by ensuring that marketing platforms, tools, and data integrations work seamlessly together. Martech Engineers help marketers leverage data, automation, and software to create efficient and effective marketing campaigns. Their responsibilities often include managing customer data platforms (CDPs), integrating analytics tools, and supporting marketing automation processes. This role is critical for organizations aiming to maximize the return on investment from their marketing technology stack.

What are the key skills and qualifications needed to thrive as a martech engineer?

To thrive as a Martech Engineer, you need a solid background in web development, data integration, and digital marketing concepts, often supported by a degree in computer science, marketing, or a related field. Expertise with marketing automation platforms (like Salesforce Marketing Cloud or HubSpot), tag management systems, and analytics tools is typically required. Strong problem-solving, communication, and project management skills set standout candidates apart in this role. These skills and qualities are essential for effectively implementing, optimizing, and maintaining marketing technology solutions that drive business growth.

How does a martech engineer typically collaborate with marketing and IT teams to implement new technologies?

A Martech Engineer serves as a bridge between marketing and IT, working closely with both teams to assess business needs and translate them into technical requirements. They often participate in cross-functional meetings to align marketing goals with technology solutions, such as integrating new platforms or optimizing existing tools. Communication is key in this role, as Martech Engineers must ensure that marketing teams understand technical possibilities and limitations while also guiding IT teams on marketing priorities. This collaborative approach helps streamline project timelines and ensures successful technology adoption.

What is the difference between Martech Engineer vs Marketing Automation Specialist?

AspectMartech EngineerMarketing Automation Specialist
CredentialsBachelor's in Marketing, Computer Science, or related field; certifications in marketing technology toolsSimilar credentials; certifications in marketing automation platforms like HubSpot, Marketo
Work EnvironmentTechnical teams, marketing departments, often involved in system integrationsMarketing teams, focusing on campaign automation and lead nurturing
Employer & Industry UsageTech-driven marketing companies, agencies, large enterprisesDigital marketing agencies, in-house marketing teams
Search & Comparison IntentUnderstanding technical roles in marketing tech stackFocus on campaign automation and lead management

The Martech Engineer and Marketing Automation Specialist roles overlap in marketing technology but differ in technical depth and focus. Martech Engineers handle system integrations and technical infrastructure, while Marketing Automation Specialists focus on campaign execution and lead nurturing. Both roles are essential in modern marketing teams, often working together to optimize marketing technology and campaigns.

What are popular job titles related to Martech Engineer jobs in Maryland?

For Martech Engineer jobs in Maryland, the most frequently searched job titles are:

What job categories do people searching Martech Engineer jobs in Maryland look for?

The top searched job categories for Martech Engineer jobs in Maryland are:

Martech Engineer jobs near you
Infographic showing various Martech Engineer job openings in Maryland as of August 2026, with employment types broken down into 90% Full Time, 6% Part Time, and 4% Contract. Highlights an 84% Physical, 6% Hybrid, and 10% Remote job distribution, with an average salary of $103,252 per year, or $49.6 per hour.

Lead MarTech Business Analyst

T Rowe Price

Owings Mills, MD • Hybrid

Full-time

Re-posted 3 days ago

Key responsibilities

  • Lead a team of technical business analysts within the Marketing Technology domain and support their growth.

  • Translate business needs into technology solutions and ensure requirements are understood, documented, and met.

  • Define and assess complex or enterprise-wide business needs, and act as a trusted advisor to business partners.

T. Rowe Price rating

9.1

Company rating: 9.1 out of 10

Based on 21 frontline employees who took The Breakroom Quiz

Job description

Role Summary

The Global Digital & Marketing Enablement Technology team is looking for a hands-on technical Lead Business Analyst to support our Marketing Technology products. Incumbents help drive solution definition, implement governance and business architecture standards, and ensure that work is in alignment with the overarching business and technical strategies. This role requires robust conceptual knowledge in your job discipline as well as a strong foundation in analytical thinking and paradigms.

Do you have in-depth knowledge and expertise in your discipline and a working knowledge of related disciplines? Are you capable of leading a small team for projects or work streams? Are you a go-to resource for colleagues with less experience? If so, we encourage you to apply!

Responsibilities

  • Leads a team of technical business analysts within the Marketing Technology domain; helps nurture growth and personal development of the team
  • You articulate business needs and translate them into technology solutions
  • Help define and breakdown business needs for new and/or enhanced services, processes, or features for a portfolio of product teams
  • Working closely with product owners and other stakeholders to ensure that all business requirements are understood, documented, and met
  • Requires specialized knowledge and expertise in their own job discipline (MarTech) and deep experience in integrating related (Digital, Investment Product) disciplinary knowledge
  • Leads disciplinary or multi-functional program of notable risk; uses sophisticated analytical methodologies to identify innovative solutions
  • Leads the solution definition and assessment of highly complex or enterprise-wide business needs
  • Works independently, with guidance in only the most complex situations
  • Applies a lean-agile mind-set to work and supports organizational agility
  • Acts as a trusted advisor to business partners, internally and externally, to understand their goals and objectives on a regular basisUnderstands and connects business strategy with technology strategy to recommend optimal solutions in partnership with enterprise architects and engineering managers
  • Accountable for work of self and others; sets standards around which others will operate

Qualifications
Required:

  • Bachelor's degree or the equivalent combination of education and relevant experience AND 8+ years of total relevant work experience
  • You actively seek feedback and guidance to improve analytical and technical skills
  • Demonstrates strong logic and reasoning capabilities
  • Experience with technologies leveraged in the MarTech digital space (e.g. content management systems, design systems, campaign management platforms, etc.) is required
  • Prior experience in the Financial Services and Asset Management industries


Preferred:

  • Prior experience in the Financial Services and Asset Management industries

FINRA Requirements

FINRA licenses are not required and will not be supported for this role

Work Flexibility

This role is eligible for hybrid work, with up to three days per week from home

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