You hold final sign-off on Martech investment. * Provide enablement to marketing and sales users in collaboration with the department leaders * Hire, develop, and retain a team of marketing engineers ...
You hold final sign-off on Martech investment. * Provide enablement to marketing and sales users in collaboration with the department leaders * Hire, develop, and retain a team of marketing engineers ...
You hold final sign-off on Martech investment. * Provide enablement to marketing and sales users in collaboration with the department leaders * Hire, develop, and retain a team of marketing engineers ...
Quick apply
You hold final sign-off on Martech investment. * Provide enablement to marketing and sales users in collaboration with the department leaders * Hire, develop, and retain a team of marketing engineers ...
... DevOps, APIs, integration, data, security, and production operations. * Knowledge of ecommerce, content management (CMS), customer data platforms (CDPs) and / or marketing platforms ('Martech ...
... DevOps, APIs, integration, data, security, and production operations. * Knowledge of ecommerce, content management (CMS), customer data platforms (CDPs) and / or marketing platforms ('Martech ...
Martech Engineer information
What is a martech engineer?
A Martech Engineer is a technology professional who specializes in implementing, managing, and optimizing marketing technology systems within an organization. They bridge the gap between marketing and IT by ensuring that marketing platforms, tools, and data integrations work seamlessly together. Martech Engineers help marketers leverage data, automation, and software to create efficient and effective marketing campaigns. Their responsibilities often include managing customer data platforms (CDPs), integrating analytics tools, and supporting marketing automation processes. This role is critical for organizations aiming to maximize the return on investment from their marketing technology stack.
What are the key skills and qualifications needed to thrive as a martech engineer?
To thrive as a Martech Engineer, you need a solid background in web development, data integration, and digital marketing concepts, often supported by a degree in computer science, marketing, or a related field. Expertise with marketing automation platforms (like Salesforce Marketing Cloud or HubSpot), tag management systems, and analytics tools is typically required. Strong problem-solving, communication, and project management skills set standout candidates apart in this role. These skills and qualities are essential for effectively implementing, optimizing, and maintaining marketing technology solutions that drive business growth.
How does a martech engineer typically collaborate with marketing and IT teams to implement new technologies?
A Martech Engineer serves as a bridge between marketing and IT, working closely with both teams to assess business needs and translate them into technical requirements. They often participate in cross-functional meetings to align marketing goals with technology solutions, such as integrating new platforms or optimizing existing tools. Communication is key in this role, as Martech Engineers must ensure that marketing teams understand technical possibilities and limitations while also guiding IT teams on marketing priorities. This collaborative approach helps streamline project timelines and ensures successful technology adoption.
What is the difference between Martech Engineer vs Marketing Automation Specialist?
| Aspect | Martech Engineer | Marketing Automation Specialist |
|---|---|---|
| Credentials | Bachelor's in Marketing, Computer Science, or related field; certifications in marketing technology tools | Similar credentials; certifications in marketing automation platforms like HubSpot, Marketo |
| Work Environment | Technical teams, marketing departments, often involved in system integrations | Marketing teams, focusing on campaign automation and lead nurturing |
| Employer & Industry Usage | Tech-driven marketing companies, agencies, large enterprises | Digital marketing agencies, in-house marketing teams |
| Search & Comparison Intent | Understanding technical roles in marketing tech stack | Focus on campaign automation and lead management |
The Martech Engineer and Marketing Automation Specialist roles overlap in marketing technology but differ in technical depth and focus. Martech Engineers handle system integrations and technical infrastructure, while Marketing Automation Specialists focus on campaign execution and lead nurturing. Both roles are essential in modern marketing teams, often working together to optimize marketing technology and campaigns.
What are popular job titles related to Martech Engineer jobs in Alberta?
For Martech Engineer jobs in Alberta, the most frequently searched job titles are:
What job categories do people searching Martech Engineer jobs in Alberta look for?
The top searched job categories for Martech Engineer jobs in Alberta are:
VP, Marketing Operations and Agentic AI Systems
Calgary, AB • Hybrid
Sidetrade
Full-time
Medical, Life, PTO
Posted 23 days ago
Job description
About the Role:
Most marketing teams still measure output in campaigns shipped. We measure it in decisions our agents make autonomously, and we want to widen that gap. As VP, Marketing Operations & Agentic AI Systems, you will own the management of our martech stack and the strategy, architecture, and execution of the agentic layer that runs Sidetrade marketing: lead scoring, enrichment, prospection, campaign orchestration, and attribution. You will define what "production-ready" means for AI agents at Sidetrade, build and lead the team that ships them, and hold accountability for measurable business outcomes reported at board level.
This is a builder-leader role. You will set the vision and roll up your sleeves. You will not manage a function that runs on slide decks.
AboutSidetrade:
Sidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionize the way enterprises unlock value from their customersleveragingits Order-to-Cash Intelligence platform and its Data Lake.
We'reproud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer-first mindset.Siudetrade is positioned as a Gartner Magic Quadrant Leader since 2022.
We value passion over perfection. So, if you'reeager to learn and bring great energy, we want to hear from you. Be you. Grow with us.
Curious aboutSidetrade? Catch theSidetradeInside Out podcast.
Requirements
What You will do:
- Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level.
- Set the standard for what constitutes a production-grade agent at Sidetrade: Eevaluation suites, guardrails, observability, and retirement criteria.
- Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue.
- Lead delivery of Deliver production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen.
- Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better.
- Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team.
- Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate.
- Report the performance of the agentic layer monthly to the exec team and quarterly to the board.
- Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers.
- Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump.
- Cut the stack by at least 25% on cost or tool count in the first 18 months against measurable value.
- Evaluate, onboard, and retire vendors. You hold final sign-off on Martech investment.
- Provide enablement to marketing and sales users in collaboration with the department leaders
- Hire, develop, and retain a team of marketing engineers and operations specialists.
- Define roles, set standards, and create a culture of measurement and continuous improvement.
- Partner with Product and Engineering leadership to align shared infrastructure and tooling.
What You Will Bring:
- 12+ years in B2B SaaS marketing, with at least 4 years in a senior leadership role owning technology and operations.
- Proven track record shipping production AI-driven workflows or agents that real users and revenue processes depended on. Sandbox demos do not count.
- Deep fluency with Marketo, HubSpot, or Pardot, plus Salesforce. You have owned these platforms at scale.
- Hands-on with n8n, Make, or Zapier: multi-step flows, error handling, API integrations without writing production code from scratch.
- Expert-level command of LLM tools (Claude, ChatGPT, or equivalent): prompt design, AI-in-workflow architecture, and clear judgment on reliability limits.
- Able to scope work for engineering teams, spec clearly, and validate output. You read JSON and API docs fluently.
- Track record of board-level reporting on marketing technology performance and ROI.
- Strong communicator: you translate agentic complexity into commercial outcomes for exec and investor audiences.
Benefits
- Competitive executive compensation package including base salary and performance incentives.
- Hybrid work model: a flexible mix of in-office and remote days.
- Health & wellness: medical coverage, life insurance, and wellness programs.
- Generous paid leave plus public holidays.
- Learning, mentorship, and career advancement support at exec level.
- Active Social Club with regular team events across our international offices.