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Marketo Developer Jobs in Texas (NOW HIRING)

SolarWinds

Database Marketing Analyst

Austin, TX · On-site

Experience with statistical programming (Python or R) and CRM platforms (e.g., Salesforce) is highly preferred. Marketo experience preferred * Analytical Abilities: Strong capability in A/B testing ...

SolarWinds

SEO Associate - Tools

Austin, TX · On-site

... engineering for semantic search Preferred Qualifications * Experience optimizing for AI Overviews and structured content visibility * Working knowledge of MAPs (Marketo, HubSpot), SFDC, and lead ...

Adobe

Technical Account Director

Austin, TX · On-site

Drive discussions with multiple personas from developers and analysts to management and senior ... AJO), Adobe Marketo, Adobe Real-Time Customer Data Platform (RTCDP), Adobe Target (AT), Adobe ...

4MindsAI Inc.

Campaign Manager

Dallas, TX · Remote

$120K - $150K/yr

Our patented technologies scale existing engineering teams and empower new AI teams, enabling rapid ... Hands-on experience with marketing automation platforms (HubSpot, Marketo, or equivalent) * Proven ...

4MindsAI Inc.

Campaign Manager

Dallas, TX · Remote

$120K - $150K/yr

Our patented technologies scale existing engineering teams and empower new AI teams, enabling rapid ... Hands-on experience with marketing automation platforms (HubSpot, Marketo, or equivalent) * Proven ...

Closinglock

Senior Marketing Operations Analyst

Austin, TX · On-site

$101K - $125K/yr

Today, the company has grown to 100+ employees across product & engineering, sales, partnerships ... Experience administering a marketing automation platform such as HubSpot, Marketo, or Pardot, along ...

US Bank

Senior Salesforce Product Owner

Dallas, TX · On-site

$125K - $165K/yr

The role will define success metrics and OKRs across customer outcomes, adoption, developer ... Marketo, Marketing Cloud, Seismic, and Data360. The successful candidate will be responsible for ...

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Marketo Developer information

What are the key skills and qualifications needed to thrive as a Marketo Developer, and why are they important?

To thrive as a Marketo Developer, you need a solid background in marketing automation, HTML/CSS, and experience with Marketo’s platform, often supported by a relevant degree or Marketo certification. Familiarity with REST/SOAP APIs, CRM integrations (such as Salesforce), and tools like JavaScript or email template editors is typically required. Strong problem-solving, attention to detail, and effective communication skills help developers translate marketing needs into technical solutions. These skills ensure that marketing campaigns are executed efficiently, data is accurately managed, and organizational marketing goals are met.

What is the difference between Marketo Developer vs Marketing Automation Specialist?

AspectMarketo DeveloperMarketing Automation Specialist
Required CredentialsMarketo certifications, technical skillsMarketing certifications, automation tools knowledge
Work EnvironmentTechnical teams, marketing departmentsMarketing teams, campaign management
Employer & Industry UsageTech-driven marketing firms, agenciesCorporate marketing departments, agencies
Common Search & ComparisonYesYes

The main difference is that a Marketo Developer focuses on technical implementation, coding, and customizing Marketo platforms, while a Marketing Automation Specialist handles overall automation strategies, campaign setup, and analytics. Both roles require marketing automation knowledge, but the developer role is more technical and coding-oriented.

How does a Marketo Developer typically collaborate with marketing and sales teams?

A Marketo Developer works closely with both marketing and sales teams to design, implement, and optimize automated marketing campaigns. They translate marketing strategies into technical solutions within Marketo, ensuring data flows accurately between systems like CRMs. Regular collaboration involves gathering requirements from stakeholders, troubleshooting technical issues, and providing training or documentation to end-users. This cross-functional teamwork helps ensure that campaign objectives are met and leads are effectively nurtured through the sales funnel.

What is a Marketo Developer?

A Marketo Developer is a technical specialist who designs, implements, and manages marketing automation solutions using Adobe Marketo. They customize campaigns, build integrations with other platforms, and optimize marketing workflows to support lead generation and customer engagement. Marketo Developers often collaborate with marketing teams to translate business requirements into automated processes and ensure data flows seamlessly between Marketo and other systems. Their expertise includes scripting, API integrations, and troubleshooting technical challenges within the Marketo environment.
What are popular job titles related to Marketo Developer jobs in Texas? For Marketo Developer jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Marketo Developer jobs in Texas look for? The top searched job categories for Marketo Developer jobs in Texas are:
What cities in Texas are hiring for Marketo Developer jobs? Cities in Texas with the most Marketo Developer job openings:
Marketo Developer jobs near you

Database Marketing Analyst

SolarWinds

Austin, TX • On-site

Other

Re-posted 8 days ago

SolarWinds rating

7.8

Company rating: 7.8 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

137th of 242 rated software companies

Job description

Position Summary

The Database Marketing Analyst accelerates the business at the intersection of data management, marketing technology, and email strategy, working to centralize email operations, streamline governance, and optimize marketing programs performance. The role is cross-functional, collaborating with marketing automation teams and marketing stakeholders to support efforts that drive continuous utility of our contact database data for email marketing strategy and roadmap progression.

This role will report to the Senior Manager, Marketing Automation, and will lead an effort to ensure the health and performance of SolarWinds' marketing automation programs. In addition to this management responsibility, the Analyst will partner across operations and marketing teams to ensure our go-to-market needs are met with proactive and forward-thinking consideration of our contact database. The ideal candidate will have a deep understanding of B2B marketing, marketing automation, data analytics, and a desire to translate business needs into powerful segmentation and audience concepts that continuously modernize our digital marketing strategy. The right candidate will thrive in deeply understanding the overall business strategy, loves technology and analytics, and can be thoughtful about ways to design marketing journeys tailored to various stages, profiles, and strategic objectives across the customer lifecycle.

Responsibilities

  • Database Management: Overseeing subscriber databases, maintaining list hygiene, and ensuring compliance with privacy regulations like GDPR and CAN-SPAM. Build and maintain reporting that benchmarks and measures opt out rates, invalid and inactive email address trends, monitor sender score metrics, and manage merge record processes. Present findings to the business in a quarterly scorecard to drive strategic actions with maintaining and growing a healthy database of customers and prospects, and to drive deliverability improvements.
  • Audience Segmentation: Querying and building target lists based on customer behavior, demographics, or purchase history so the right audience receives the right email.
  • Personas Research: Work with marketing and product management to maintain current personas for targeted audience engagement. Develop the list of criteria across systems that can be leveraged to build robust personas that reflect the go to market strategy
  • Performance Analytics: Tracking metrics such as open rates, click-through rates, and conversion rates to measure the success of email strategies.
  • A/B Testing & Optimization: Analyzing which email elements perform best and using those insights to continuously optimize future messaging and deliverability.

Qualifications

  • Technical Skills: Proficiency in SQL, relational databases, and business intelligence tools (e.g., Tableau, Power BI). Experience with statistical programming (Python or R) and CRM platforms (e.g., Salesforce) is highly preferred. Marketo experience preferred
  • Analytical Abilities: Strong capability in A/B testing, data modeling, predictive analytics, and translating raw data into actionable marketing strategies.
  • Education: A bachelor's degree in marketing, statistics, computer science, economics, or a related quantitative field.
  • Experience: Usually 1 to 3 years of experience in data analysis, digital marketing, or database management.
  • Communication: The ability to present complex data insights clearly to non-technical stakeholders and marketing teams.

What SolarWinds employees say

Pay

Hours and flexibility

Workplace

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