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Marketo Certification Jobs in Minnesota (NOW HIRING)

... certification teams to help you carry out your vision, no matter how large or small. Position Digi ... Exposure to marketing automation platforms such as HubSpot, Marketo, or Mailchimp * Familiarity ...

Marketo Certification information

See Minnesota salary details

$31.8K

$71.8K

$99.4K

How much do marketo certification jobs pay per year?

As of Sep 5, 2026, the average yearly pay for marketo certification in Minnesota is $71,841.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,700.00 and $82,800.00 per year, depending on experience, location, and employer.

What is Marketo Certification?

Marketo Certification is an official credential offered by Adobe to validate a professional's expertise in using Marketo, a leading marketing automation platform. Earning this certification demonstrates your ability to effectively use Marketo Engage for campaign management, lead nurturing, and analytics. The certification process typically involves passing an exam that covers best practices, technical tasks, and strategic use of the tool. Marketo Certification is valuable for marketers, consultants, and anyone looking to advance their career in marketing automation.

What skills and qualifications are needed to thrive as a Marketo Certified Specialist?

To thrive as a Marketo Certified Specialist, you need expertise in marketing automation, campaign management, and a strong understanding of digital marketing strategies, typically supported by Marketo certification. Proficiency in the Marketo platform, CRM integrations (like Salesforce), lead scoring, and analytics tools is essential. Detail orientation, analytical thinking, and effective communication are valuable soft skills for optimizing campaigns and collaborating with stakeholders. These skills ensure efficient campaign execution, data-driven decision-making, and measurable marketing success.

How does earning a Marketo Certification impact collaboration with marketing and sales teams?

Obtaining a Marketo Certification demonstrates a strong understanding of marketing automation best practices, which is highly valued in collaborative environments. Certified professionals are often trusted to design, execute, and optimize campaigns that align with both marketing and sales goals. This expertise fosters smoother communication with team members and stakeholders, as you can confidently contribute to lead management, campaign reporting, and process improvements. As a result, certified individuals are frequently assigned to cross-functional projects and may be considered for leadership roles in marketing operations.

What is the difference between Marketo Certification vs Marketing Automation Specialist?

AspectMarketo CertificationMarketing Automation Specialist
CredentialsCertification in Marketo platformExperience with marketing automation tools, may include certifications
Work EnvironmentPrimarily focused on Marketo platform managementBroader marketing automation tasks across platforms
Industry UsageUsed by companies implementing MarketoUsed across various marketing automation tools and platforms
Search/Comparison IntentUnderstanding certification benefits and scopeComparing roles in marketing automation

While a Marketo Certification validates expertise in the Marketo platform, a Marketing Automation Specialist has broader experience managing multiple automation tools and strategies. The certification enhances credibility for Marketo-specific roles, whereas the specialist role encompasses a wider range of marketing automation tasks across different platforms.

Is Marketo certification worth it?

Marketo certification validates skills in marketing automation and the use of the Marketo platform, which can enhance job prospects and credibility for marketing professionals. It is often valued by employers seeking candidates with demonstrated expertise in campaign management, lead nurturing, and analytics. However, its value depends on the individual's career goals and the demand for Marketo skills in their target job market.

Where can I learn Marketo?

To learn Marketo, you can take official training courses offered by Adobe, the developer of Marketo, or enroll in online platforms like Udemy, LinkedIn Learning, and Coursera that provide tutorials and certification programs. Gaining hands-on experience with the platform and understanding marketing automation concepts are also important for proficiency.

What are popular job titles related to Marketo Certification jobs in Minnesota?

For Marketo Certification jobs in Minnesota, the most frequently searched job titles are:

Infographic showing various Marketo Certification job openings in Minnesota as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $71,841 per year, or $34.5 per hour.

Marketing Automation and Analytics Manager

Lever Demo 2

Minneapolis, MN • On-site

Full-time

Re-posted 24 days ago


Job description

Welcome to the Demo Job Listing for Lever! This is a fictional job created solely for demonstration purposes and is not an actual open position. We've crafted this listing to showcase the functionality of our ATS platform, including job descriptions, application processes, and more.

While you can explore the application process and features here, please note that applications submitted to this job will not be reviewed or responded to as it's for demonstration only.

Here at HackerRank we're on a mission to make the world flat. Technical recruiting is broken and HackerRank is a tool that helps programmers hone their skills and companies to hire great talent.

We're an 85 person team across Mountain View, CA & Bangalore, India and our revenue is growing at 100% Q-o-Q. We have a database of 800k+ hackers across 31 countries and our customers include Amazon, Facebook, VMWare, Bloomberg, Morgan Stanley, Twitter, Square, Quora, Airbnb, Yelp and many more! It's the highest growth phase of the company and we have lots of exciting things across both products coming soon!

We're looking for a rock star who thinks like a marketer and has the passion and the capabilities to build the technology foundation that will drive marketing innovation and scale. Our ideal candidate is an expert in getting the most out of marketing automation systems to fuel innovative and effective marketing campaigns as well as build a rock solid operating infrastructure for our leads, database, reporting & analytics. You should be an analytical and operational thinker, naturally curious and interested in creating new best in class, leading edge marketing methods and processes.
WHAT YOU'LL BE DOING (AND LOVING IT!)...
  • Lead the research, selection and implementation of marketing automation toolset for capturing, scoring, nurturing and tracking customer prospects.
  • Build and manage key marketing integrations - salesforce.com, lead scoring, web site tools, third party lead sources, etc - working closely with vendors, sales operations and marketing program managers
  • Vet out new marketing technology solutions to build the infrastructure to advance our marketing capabilities and operational efficiencies. You will be responsible for building the marketing analytics stack
  • Refine scoring mechanisms and implement guidelines & processes for MQLs & SQLs
  • Segment audiences and build sound nurture programs with the goal to continuously maximize marketing conversions
  • Run hundreds of digital experiments, monitor email deliverability and maintain a high rate of deliverability
  • Develop and implement policies and procedures to ensure data integrity and cleanliness of database working with marketing, sales and product teams
YOUR EXPERIENCE (AND YOU'VE LOVED IT!)...
  • 3+ years in demand generation/marketing automation
  • B2B marketing background with experience in marketing automation, leads processing (including lead scoring), marketing database
  • Successful track record of implementing and managing marketing automation systems and associated integrations. Hands-on experience working with various marketing and sales APIs such as Marketo, Hubspot and Salesforce. Must be familiar with marketing automation tool landscape.
  • Working knowledge of HTML, Javascript, and CSS
  • Demonstrated proficiency with database design concepts, data modeling, and segmentation
  • Experience configuring customer tracking platform such as Google Analytics.
  • Strong team player, strong collaboration skills
  • Excellent at planning and project management - ability to look ahead to meet regular deadlines and predict and prevent last minute fire drills.
  • Must be resourceful and have initiative to resolve problems by a combination of research and consulting with experts
  • Must have excellent written and verbal communications skills with ability to effectively interact with both technical and non-technical
  • Must be highly driven and self-motivated for a fast paced evolving environment
  • BA/BS in marketing, business or computer science
  • Marketo, salesforce certification is a plus
GET EXCITED. Because you're about to have a huge impact.

LeverDemo is growing fast and we're having a great time working together as we build! We're a fun, friendly, passionate bunch. And we're looking for more smiling faces to come join us!

Lever builds modern recruiting software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have raised $73 million. As the applicant tracking system of choice for Netflix, Eventbrite, ClearSlide, change.org, and thousands more leading companies, Lever means you hire the best by hiring together.

Lever is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don't hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Learn more about our team culture and commitment to diversity and inclusion. 
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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