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Marketing Technology Jobs in Baton Rouge, LA (NOW HIRING)

SPECTRUM

Marketing Account Executive

Baton Rouge, LA · On-site

$23K/yr

Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital ...

Varsity Tutors

Marketing Tutor

Baton Rouge, LA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding ... advanced technology, AI, and the latest in learning science to create personalized learning ...

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How much do marketing technology jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for marketing technology in Baton Rouge, LA is $28.79, according to ZipRecruiter salary data. Most workers in this role earn between $18.70 and $36.49 per hour, depending on experience, location, and employer.

What is marketing technology?

Marketing technology, often referred to as 'MarTech,' encompasses the tools, software, and platforms that marketers use to plan, execute, and analyze marketing campaigns. This includes solutions for email marketing, customer relationship management (CRM), social media management, analytics, automation, and more. The goal of marketing technology is to improve marketing efficiency, personalize customer experiences, and measure campaign effectiveness. As digital marketing evolves, MarTech has become essential for businesses to stay competitive and data-driven.

How does a Marketing Technology professional typically collaborate with marketing and IT teams?

Marketing Technology professionals serve as vital bridges between marketing and IT teams. They work closely with marketers to understand campaign goals and translate these needs into technical requirements, ensuring marketing tools and platforms are used effectively. Regular collaboration with IT is essential to manage integrations, data security, and troubleshooting. This role often involves leading cross-functional meetings, providing technical training, and fostering a shared understanding of both marketing objectives and technical constraints.

What are the key skills and qualifications needed to thrive as a Marketing Technology professional?

To thrive as a Marketing Technology professional, you need a strong understanding of digital marketing strategies, data analysis, and a background in marketing, computer science, or a related field. Expertise in marketing automation platforms (like HubSpot or Marketo), CRM systems, data analytics tools, and certifications such as Google Analytics or Salesforce are highly valued. Strong problem-solving skills, communication, and adaptability help professionals bridge the gap between marketing and IT teams. These skills ensure effective implementation of marketing technologies, data-driven decision making, and seamless campaign execution.

What is the difference between Marketing Technology vs Digital Marketing Specialist?

AspectMarketing TechnologyDigital Marketing Specialist
Required CredentialsTechnical skills, certifications in marketing automation, analytics toolsMarketing degree, certifications in digital marketing, SEO, SEM
Work EnvironmentTech-focused teams, marketing operations, data analysisCreative teams, campaign management, content creation
Employer & Industry UsageTech companies, marketing agencies, large enterprisesBrands, advertising agencies, small to medium businesses

Marketing Technology professionals focus on implementing and managing marketing tools and platforms, while Digital Marketing Specialists develop and execute online campaigns. Both roles often collaborate but differ in technical expertise and daily tasks.

Does marketing technology pay well?

Marketing technology professionals often earn competitive salaries, especially those with skills in data analysis, marketing automation tools, and digital platforms. Salaries vary based on experience, location, and certifications, with roles in larger companies or tech hubs typically offering higher pay.

What does a marketing technologist do?

A marketing technologist is responsible for integrating marketing strategies with technology tools, such as customer relationship management (CRM) systems, marketing automation platforms, and analytics software. They analyze data, implement digital marketing solutions, and ensure technology aligns with marketing goals to improve campaign effectiveness. Strong technical skills, knowledge of marketing tools, and problem-solving abilities are essential for this role.

What are the most commonly searched types of Marketing Technology jobs in Baton Rouge, LA?

The most popular types of Marketing Technology jobs in Baton Rouge, LA are:

What are popular job titles related to Marketing Technology jobs in Baton Rouge, LA?

For Marketing Technology jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Marketing Technology jobs in Baton Rouge, LA look for?

The top searched job categories for Marketing Technology jobs in Baton Rouge, LA are:

Marketing Technology jobs near you
Infographic showing various Marketing Technology job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 14% Part Time, 2% Temporary, and 3% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $59,873 per year, or $28.8 per hour.

Digital Marketing Coordinator

Baton Rouge, LA • On-site

Essential Credit Union
Finance and Insurance • 51 - 200 employees
Learn more about Essential Credit Unionexternal

$34K - $45K/yr

Full-time

Posted 24 days ago

Job description

Position Purpose:
The Digital Marketing Coordinator supports the execution of Essential Credit Union's digital marketing strategy by serving as the primary coordinator between the Credit Union and its external digital marketing agency. This position assists with the planning, coordination, implementation, and reporting of digital marketing campaigns while ensuring projects remain on schedule, on brand, and aligned with organizational goals.
Working under the direction of the Marketing Manager, the Digital Marketing Coordinator coordinates website content updates, digital advertising initiatives, email marketing, social media, online business listings, and digital marketing analytics. This position also collaborates with the Digital Services team to support an engaging digital member experience by identifying opportunities to improve the usability, accessibility, and effectiveness of member-facing digital applications and marketing touchpoints.
Duties and Responsibilities
  • Assist with planning and executing digital marketing campaigns supporting products, services, community initiatives, and organizational goals.
  • Coordinate paid digital advertising with external marketing partners and track campaign performance.
  • Assist with maintaining Google Business Profile, Apple Business Connect, Bing Places, and other online listings.
  • Prepare monthly marketing reports using website, email, social media, and advertising analytics.
  • Evaluate digital member experiences—including online account opening, loan applications, and other member-facing digital touchpoints—and recommend improvements to usability, accessibility, engagement, and conversion.
  • Collaborate with Digital Services to recommend enhancements that improve the digital member experience while supporting marketing objectives.
  • Maintain website content and create campaign landing pages using the content management system.
  • Create, schedule, and monitor email marketing campaigns.
  • Develop and maintain social media content calendars; create and schedule content.
  • Create basic graphics, videos, and marketing assets using Canva, Adobe Express, or Adobe Creative Suite.
  • Monitor online reviews and draft responses consistent with Essential's brand standards.
  • Maintain awareness of industry trends, regulatory changes, and member feedback to proactively drive platform improvements.
  • Remains abreast of Essential policies and procedures regarding Member Identification, BSA, and OFAC rules.
Major Accountabilities
  • Digital Marketing Coordination: Coordinates execution of digital marketing campaigns and promotional initiatives.
  • Digital User Experience (UX) – Evaluates member-facing digital experiences and recommends improvements to usability, accessibility, and engagement.
  • Digital Strategy amp; Innovation - Ability to evaluate, recommend, and implement digital solutions that enhance member experience, drive engagement, and mitigate risk associated with the digital channel.
  • Marketing Analytics – Track campaign performance and prepares reports to support decision making.
  • Brand Consistency – Maintains a consistent brand voice across digital channels.
  • Content Management – Maintains accurate, compliant, and engaging digital content.
  • Analytical Thinking - Ability to analyze digital performance data, member behavior, and application metrics to identify trends and make data-informed decisions that are conducive to the credit unions policies and procedures.
  • Cross-Functional Collaboration - Effective at partnering with departments such as Marketing, Lending, IT, Compliance, and Member Services to optimize workflows and improve the digital journey.
  • Digital Marketing Alignment - Understanding of how digital campaigns connect to the member journey, ensuring consistency from promotion through conversion.
  • Member-Centric Mindset - Committed to improving the financial lives of members by delivering seamless, convenient, and secure digital banking experiences.
  • Risk Cognizance – Recommend and implement practical solutions for risk mitigation strategies regarding the digital channel.
Other duties may be assigned as necessary.
Job Specification
  • Bachelor’s Degree in Digital Marketing (preferred), Marketing, Communications, or a related field required.
  • Google Ads, Google Analytics, Meta Blueprint, HubSpot, or similar digital marketing certifications are a plus.
  • Excellent problem-solving skills, attention to detail, and ability to think strategically.
  • Strong communication and interpersonal skills; ability to work collaboratively across departments.
  • Member-centric mindset with a passion for digital innovation and service excellence.
Training Requirements
  • On the job training
  • Maintain knowledge of Microsoft Office Products and marketing technology platforms.
  • Maintain working knowledge of website CMS, email marketing, analytics, and social media management tools.
Work Experience
Entry-level position requires 1-3 years of experience in marketing, communications, digital marketing, or a related field. Financial institution experience is preferred by not required.
Skills, Abilities, and Knowledge
  1. Advanced Computer Knowledge
  2. Ability to read, write, and speak in English at an advanced level
  3. Microsoft Office
  4. Adobe Express and/or Canva
  5. Website content management
  6. Google Analytics familiarity
  7. Social media management
  8. Ability to multi-task while maintaining attention to detail
  9. Ability to work independently while being a team player
  10. Strong Time Management skills
Physical Requirements:
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing/descending stairs in emergency situations. Must be able to operate routine office equipment including telephone, copier, facsimile and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance.
Other Requirements:
Must exercise discretion with confidential information, work effectively both independently and collaboratively, adapt to changing priorities, and provide excellent internal and external customer service.

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