ZipRecruiter

Log In

1

Marketing Technology Strategist Jobs (NOW HIRING)

Extraco Banks

Marketing Technology Specialist

Waco, TX · On-site

What You'll Do Marketing Technology Management * Implement, configure, and maintain marketing ... Conduct keyword research to support content strategy and optimize digital visibility. * Use tools ...

Extraco Banks

Marketing Technology Specialist

Waco, TX · On-site

... their marketing technology stack. The role involves supporting marketing automation, digital ... strategy and optimize digital visibility. • Use tools like Google Analytics and HubSpot's AI ...

SupportFinity™

Marketing Technology Manager

Manhattan, NY · On-site

$124K - $178K/yr

The ideal candidate brings expertise in marketing technology platforms, AI model evaluation, and data strategy, and is energized by the opportunity to lay the groundwork for a future where marketers ...

TEKsystems

Marketing Technology Leader

Dallas, TX

$80 - $120/hr

In partnership with marketing and technology, develop and execute a comprehensive martech strategy that aligns with our overall marketing objectives, in support of B2B and B2C marketing. * Stay up to ...

New

previous pagenext page

Showing results 21-40

All JobsMarketing Technology Strategist Jobs

Marketing Technology Strategist information

See salary details

$30.5K

$72.7K

$126K

How much do marketing technology strategist jobs pay per year?

As of Sep 14, 2026, the average yearly pay for marketing technology strategist in the United States is $72,687.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $83,500.00 per year, depending on experience, location, and employer.

What is a marketing technology strategist?

Marketing Technology Strategists are professionals who bridge the gap between marketing and technology within an organization. They evaluate, implement, and optimize marketing technologies (MarTech) to improve campaign performance, customer experience, and data-driven decision-making. Their role involves understanding both marketing objectives and the technical requirements needed to achieve them, often collaborating with IT, marketing, and sales teams. By leveraging various digital tools and platforms, they help organizations stay competitive and effective in their marketing efforts.

How does a marketing technology strategist typically collaborate with marketing and IT teams in a company?

A Marketing Technology Strategist serves as a bridge between marketing and IT departments, helping to align marketing goals with the right technology solutions. They work closely with marketing teams to understand campaign objectives and data needs, then partner with IT professionals to implement, integrate, and maintain marketing tools and platforms. This collaboration often involves leading cross-functional meetings, translating business needs into technical requirements, and ensuring seamless data flow and system compatibility. Strong communication skills and a deep understanding of both marketing strategy and technical infrastructure are essential for success in this role.

What are the key skills and qualifications needed to thrive as a marketing technology strategist, and why are they important?

To thrive as a Marketing Technology Strategist, you need a robust understanding of digital marketing, data analytics, and marketing automation, often supported by a degree in marketing, business, or a related field. Familiarity with tools such as CRM platforms (e.g., Salesforce), marketing automation systems (e.g., HubSpot, Marketo), and analytics software (e.g., Google Analytics) is typically required, along with relevant certifications. Strong project management, problem-solving, and communication skills help you bridge the gap between technical and marketing teams. These skills are vital for aligning technology with business goals, optimizing marketing efforts, and driving measurable growth.

What cities are hiring for Marketing Technology Strategist jobs?

Cities with the most Marketing Technology Strategist job openings:

What states have the most Marketing Technology Strategist jobs?

States with the most job openings for Marketing Technology Strategist jobs include:

What are popular job titles related to Marketing Technology Strategist jobs?

For Marketing Technology Strategist jobs, the most frequently searched job titles are:

Marketing Technology Specialist

Waco, TX • On-site

Extraco Banks
Commercial Banking • 201 - 500 employees
Learn more about Extraco Banksexternal

Full-time

Re-posted 22 days ago

Job description

About the Role
Extraco Banks is seeking a technically skilled, analytical, and innovation-driven Marketing Technology Specialist to manage and optimize our marketing technology stack. This role supports marketing automation, digital experience management, analytics reporting, and website development to strengthen engagement and support business growth. The ideal candidate is detail-oriented, self-motivated, and thrives in a collaborative environment that values accuracy, data-driven decisions, and continuous improvement.
What You'll Do
Marketing Technology Management
  • Implement, configure, and maintain marketing platforms including HubSpot Marketing Automation, email marketing tools, analytics platforms, and the Drupal 10 CMS.
  • Ensure seamless integration of marketing systems to support consistent, accurate data flows.
  • Troubleshoot system issues, integration failures, and performance inconsistencies across marketing platforms.
  • Execute system updates, enhancements, and routine maintenance to ensure stability and reliability.

HubSpot Marketing Automation, Data Analysis & Reporting
  • Collect, analyze, and interpret HubSpot Marketing Automation data to deliver actionable insights.
  • Build and maintain dashboards and reports for marketing-driven, corporate-driven, and line-of-business campaigns.
  • Monitor performance trends across campaigns and recommend optimizations.
  • Configure workflows, segmentation, automation rules, and campaign triggers in HubSpot.

Campaign Support
  • Assist in planning, executing, and improving marketing campaigns across digital channels.
  • Set up campaigns, workflows, and personalized engagement sequences in HubSpot.
  • Ensure accurate tracking, UTM setup, tagging, and performance measurement.

Collaboration & Communication
  • Partner with Marketing, Customer Intelligence, and business units to align marketing technologies with organizational goals.
  • Translate stakeholder needs into technical solutions and platform configurations.
  • Communicate system changes, enhancements, and best practices to internal teams.
  • Stay informed on emerging marketing technology trends and recommend new capabilities.

SEO Strategy
  • Conduct keyword research to support content strategy and optimize digital visibility.
  • Use tools like Google Analytics and HubSpot's AI-enabled insights to track KPIs and guide SEO improvements.
  • Recommend optimizations for site structure, content, and search performance.

Website Management (Drupal 10 CMS)
  • Manage, update, and optimize the corporate website and affiliate sites on Drupal 10.
  • Develop and maintain landing pages, site architecture, and UX/UI components.
  • Ensure content accuracy, brand consistency, and visual appeal in collaboration with the Marketing Content Specialist.
  • Implement new website features, modules, and enhancements to support marketing initiatives.
  • Improve site performance, SEO, and user journeys using analytics and industry best practices.

Additional Responsibilities
  • Support evolving marketing needs and perform related duties as assigned.
  • Provide training and onboarding support for marketing systems.

What We're Looking For
Required Qualifications
  • High School Diploma required
  • Computer Science/Computer Engineering or equivalent technical education
  • Bachelor's Degree in Marketing, Information Systems, Business, or related field preferred
  • Google Analytics and HubSpot certifications preferred
  • Experience working with marketing technology systems, CRM integrations, or marketing automation platforms
  • Experience with Drupal (Drupal 10 preferred)
  • Experience in banking or financial services marketing preferred

Required Skills & Abilities
  • Strong technical aptitude and understanding of marketing technology stacks
  • HubSpot experience strongly preferred
  • Proficiency in analytics tools such as Google Analytics or Power BI
  • Excellent problem-solving skills and meticulous attention to detail
  • Ability to analyze data and translate insights into recommendations
  • Strong project management and multitasking abilities
  • Effective communicator with the ability to simplify technical concepts
  • Self-directed learner capable of mastering new technologies quickly
  • Collaborative team member with strong initiative and accountability

Why Extraco?
Extraco Banks is committed to innovation, digital transformation, and employee development. You'll join a forward-thinking team that values creativity, continuous improvement, and meaningful contributions to organizational success. We equip employees with modern tools, ongoing development opportunities, and a supportive culture that invests in your growth.
Work Environment & Physical Requirements
  • Primarily office-based role with periods of sitting or standing
  • Frequent use of standard office equipment (computer, phone, copier)
  • Occasional travel to branches, trainings, and meetings
  • Visual acuity required for reviewing website content, digital workflows, and analytics
  • Occasional lifting of 10-15 pounds

Additional Employment Requirement
Must open and maintain a checking or savings account with Extraco Banks as a condition of employment.
Equal Opportunity Employer
Extraco Banks is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to creating an inclusive, respectful, and equitable workplace.

Apply