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Marketing Technology Manager Jobs in Reston, VA (NOW HIRING)

TEKsystems

Marketing Manager

Herndon, VA · On-site

$80.43/hr

This individual will own the end-to-end marketing technology ecosystem, drive rapid growth, and ... CRM, ad platforms, and BI tools. • Strong Conversion Rate Optimization (CRO) experience ...

TEKsystems

Marketing Manager

Herndon, VA · On-site

$80.43/hr

This individual will own the end-to-end marketing technology ecosystem, drive rapid growth, and ... CRM, ad platforms, and BI tools. • Strong Conversion Rate Optimization (CRO) experience ...

TEKsystems

Marketing Manager

Herndon, VA

$80.43/hr

This individual will own the end-to-end marketing technology ecosystem, drive rapid growth, and ... CRM, ad platforms, and BI tools. • Strong Conversion Rate Optimization (CRO) experience ...

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$34.4K

$87K

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How much do marketing technology manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for marketing technology manager in Reston, VA is $87,017.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $102,100.00 per year, depending on experience, location, and employer.

How does a Marketing Technology Manager typically collaborate with marketing and IT teams to implement new tools or platforms?

A Marketing Technology Manager serves as a vital bridge between marketing and IT departments, ensuring that new tools and platforms align with both marketing goals and technical requirements. They often facilitate discovery sessions with marketers to understand needs, translate those into technical specifications, and work closely with IT for integration, security, and data compliance. Regular communication, cross-functional meetings, and documentation are key to successful collaboration, helping to minimize misunderstandings and ensure smooth rollouts. This collaborative approach not only streamlines project delivery but also fosters a culture of shared ownership and continuous improvement.

What are the key skills and qualifications needed to thrive as a Marketing Technology Manager, and why are they important?

To thrive as a Marketing Technology Manager, you need expertise in digital marketing, data analytics, and project management, often supported by a degree in marketing, computer science, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and relevant certifications such as Google Analytics or Salesforce are typically required. Strong leadership, problem-solving, and communication skills help you collaborate across departments and drive adoption of new technologies. These skills and qualities are essential for effectively integrating technology solutions that optimize marketing performance and support business growth.

What is the difference between Marketing Technology Manager vs Digital Marketing Specialist?

AspectMarketing Technology ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, IT, or related field; certifications in marketing automation or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or social media
Work EnvironmentOversees marketing tech tools, collaborates with IT and marketing teamsExecutes digital campaigns, manages social media, analyzes online metrics
Employer & Industry UsageUsed in marketing departments across various industries to manage tech stacksCommon in marketing agencies and corporate marketing teams for campaign execution

The Marketing Technology Manager focuses on selecting, implementing, and maintaining marketing software and tools, ensuring integration and efficiency. In contrast, the Digital Marketing Specialist primarily executes online campaigns and manages digital content. Both roles require marketing knowledge, but the manager has a broader technical and strategic focus.

What job categories do people searching Marketing Technology Manager jobs in Reston, VA look for?

The top searched job categories for Marketing Technology Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Marketing Technology Manager jobs?

Cities near Reston, VA with the most Marketing Technology Manager job openings:

Marketing Technology Manager jobs near you

Marketing Technology Manager (2 Openings)

AARP

Washington, DC • On-site

$115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

145th of 783 rated non-profit organizations

Job description

Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The Marketing Technology Manager serves as a key connection between Marketing and Technology, responsible for operating and optimizing AARP's marketing technology ecosystem to deliver personalized, data-driven digital marketing experiences. Working with existing platforms, applications, legacy systems, web interfaces, and emerging technologies, this role helps identify and implement solutions that address evolving marketing and customer needs. Working closely with Business, Marketing, Digital Experience, Data, and Technology teams, the Marketing Technology Manager translates business and marketing needs into technology requirements and scalable solutions. The role supports the implementation, enhancement, and ongoing management of enterprise MarTech platforms to drive business outcomes. This role works extensively with Adobe Experience Manager (AEM), personalization technologies, and customer engagement capabilities. The Marketing Technology Manager guides platforms and solutions throughout their lifecycle-from identifying needs and defining requirements through implementation, testing, adoption, measurement, and ongoing optimization. The role works directly with platforms and systems while partnering with technical teams on architecture, development, integration, and support. This position combines marketing knowledge, product management, and technology expertise. The manager works to understand how marketers use technology to engage audiences, improve customer experiences, and achieve measurable business results, while collaborating across a highly matrixed organization.
Responsibilities
  • Manages technology projects and collaborates with cross-functional teams to determine resources needed and responsibly stewards them, tracks progress against established timelines, plans for and supports adoption through stakeholder engagement and training coordination. Collaborates across teams during the discovery phase to assess value, usability, and feasibility and organizational impact of enhancement concept and experience.
  • Provides strategic guidance on the department's technology roadmap and manages the process of designing and implementing improvements and new functionality in technology applications.
  • Creates product strategies and roadmaps based on a deep understanding of the product technology stack, department goals and consumer needs.. Leads technical engagements utilizing an agile planning and development methodology.
  • Acts as a business liaison with technology and vendors and support end users through coordinated communication, training and rollout activities. Provides counsel to other business units in the execution of technology initiatives and digital engagement. Collaborates with stakeholders to identify opportunities to streamline technology processes that support the business unit. Engages with internal and external vendor teams to establish priorities, manage work requests, and ensure on-time delivery of enhancements.
  • Gathers an in-depth understanding of the enterprise's technical landscape, data management practices, workflows, and data available across the enterprise. Advises on data accuracy and integration best practices, as needed.
  • Defines and translates strategic business ideas into technical product implementations utilizing actionable, digestible user stories and acceptance criteria, ensuring all organizational, regulatory, and strategic compliance requirements and objectives are met.
  • Utilizes technology to advance AARP and organizational priorities.. Serves as a resource within their business unit on appropriate tools/software and shares expertise openly and accessibly to advance business unit priorities and projects and to meet critical goals.

Qualifications
  • Bachelor's degree in Marketing, Information Technology, Computer Science, Business Administration, Management Information Systems, Marketing Technology, or a related field; equivalent combination of education and relevant professional experience may be considered in lieu of a degree.
  • 5+ years of related experience specifically in marketing technology (MarTech), digital experience, enterprise application, or business technology initiatives.
  • Advanced experience and skill level with Adobe Experience Manager (AEM), including implementation, administration, optimization, and support of enterprise digital experiences.
  • Experience leveraging personalization technologies, customer engagement platforms, customer data platforms, or similar solutions to deliver personalized digital experiences.
  • Experience with enterprise data and customer platforms such as Palantir Foundry, Salesforce, or comparable technologies.

AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
  • Regular and reliable job attendance.
  • Effective verbal and written communication skills.
  • Exhibit respect and understanding of others to maintain professional relationships.
  • Independent judgement in evaluation options to make sound decisions.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise.

Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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