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Marketing Strategy Jobs in Raleigh, NC (NOW HIRING)

REI Engineers

Marketing Specialist

Raleigh, NC · On-site

... overall strategic goals. This position independently manages day-to-day marketing activities, develops content across multiple communication channels, coordinates campaigns and events, and ...

REI Engineers

Marketing Specialist

Raleigh, NC

... overall strategic goals. This position independently manages day-to-day marketing activities, develops content across multiple communication channels, coordinates campaigns and events, and ...

REI Engineers

Marketing Specialist

Raleigh, NC · On-site

... overall strategic goals. This position independently manages day-to-day marketing activities, develops content across multiple communication channels, coordinates campaigns and events, and ...

Deloitte

Portfolio Marketer

Raleigh, NC · On-site +1

$17.50/hr

Develop marketing strategy and drive prioritization of marketing and communications campaigns * Own overarching core messaging frameworks and develop positioning, messaging, and ROI strategy * Lead ...

Aledade

Field Marketing Manager (Remote)

Durham, NC · Remote

This role will lead the field marketing strategy in an assigned priority market for Aledade and will bridge Network Development (Sales), Performance Network (PN), Marketing, and Brand Strategy teams ...

SAS

Industry Marketing Contractor

Cary, NC · On-site

Support strategic marketing initiatives for key solutions and industry programs, partnering across product marketing, sales, and marketing teams. * Plan and execute webinars, community events ...

SAS

Industry Marketing Contractor

Cary, NC

Support strategic marketing initiatives for key solutions and industry programs, partnering across product marketing, sales, and marketing teams. * Plan and execute webinars, community events ...

Indie Consulting

Senior Digital Marketing Manager

NC · On-site

Senior Strategists at Indie shape strategy, elevate teams, and influence decisions across ... Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that ...

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Marketing Strategy information

See Raleigh, NC salary details

$61.2K

$75.1K

$87K

How much do marketing strategy jobs pay per year?

As of Aug 16, 2026, the average yearly pay for marketing strategy in Raleigh, NC is $75,090.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $81,700.00 per year, depending on experience, location, and employer.

What is a marketing strategy?

A Marketing Strategy job involves developing and executing plans to promote a company's products or services effectively. Professionals in this role analyze market trends, identify target audiences, and create strategic campaigns to drive growth and brand awareness. They collaborate with teams across marketing, sales, and product development to ensure alignment with business goals. Strong analytical, creative, and communication skills are essential for success in this field.

What are the key skills and qualifications needed to thrive in marketing strategy?

To thrive in Marketing Strategy, you need strong analytical skills, market research expertise, and a relevant degree such as marketing, business, or communications. Familiarity with CRM systems, digital analytics tools (like Google Analytics), and certifications in digital marketing or data analysis are highly valued. Exceptional communication, creativity, and strategic thinking are soft skills that set top candidates apart. These skills and qualities are essential to designing effective marketing plans, measuring campaign success, and adapting to rapid changes in market trends and consumer behavior.

What are common challenges faced in marketing strategy, and how do professionals typically overcome them?

Professionals in Marketing Strategy often encounter challenges such as shifting market trends, evolving consumer preferences, and increased competition. To stay ahead, they regularly analyze data, perform competitor and market research, and adapt strategic plans with agility. Collaborating closely with cross-functional teams—including sales, creative, and product development—enables them to align strategies and maximize impact. Staying updated on industry developments and investing in continuous learning also helps marketing strategists navigate these challenges and drive successful campaigns.

How do you become a marketing strategist?

To become a marketing strategist, individuals typically need a bachelor's degree in marketing, business, or a related field, along with experience in marketing roles. Developing skills in market research, data analysis, and strategic planning, as well as familiarity with marketing tools and certifications like the CIM or HubSpot, can enhance prospects. Gaining experience through internships or entry-level positions helps build the expertise required for a strategic role.

What does a marketing strategy do?

A marketing strategy for a marketing professional outlines a plan to promote products or services, identify target audiences, and achieve business goals. It involves analyzing market trends, setting objectives, and selecting appropriate channels and tactics to reach potential customers effectively.

What are the most commonly searched types of Marketing Strategy jobs in Raleigh, NC?

The most popular types of Marketing Strategy jobs in Raleigh, NC are:

What are popular job titles related to Marketing Strategy jobs in Raleigh, NC?

For Marketing Strategy jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Marketing Strategy jobs in Raleigh, NC look for?

The top searched job categories for Marketing Strategy jobs in Raleigh, NC are:

Marketing Strategy jobs near you
Infographic showing various Marketing Strategy job openings in Raleigh, NC as of August 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Hybrid job distribution, with an average salary of $75,090 per year, or $36.1 per hour.

Regional Marketing Manager - Durham, NC

Publix Super Markets, Inc.

Durham, NC • On-site

$6.9K - $10K/mo

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Publix rating

6.8

Company rating: 6.8 out of 10

Based on 4,674 frontline employees who took The Breakroom Quiz

27th of 122 rated grocery stores

Job description

Description
The Regional Marketing Manager executes Marketing strategies and channel plans that support Divisional Retail business priorities. The incumbent serves as a communications/channel expert that develops, manages, and executes regional, customer-directed campaigns to increase brand awareness and market share. The Regional Marketing Manager leads Publix sponsorship/special event marketing activities to drive sales, build brand equity and engagement. The incumbent serves as the primary management contact for external suppliers, agencies, sponsors, etc. for Retail Marketing. The Regional Marketing Manager is an advocate of innovation and continuous quality improvement.
The Regional Marketing Manager executes Marketing strategies that align with Divisional Retail business goals. The incumbent serves as a communication channel expert that develops, manages, and executes regional, customer-directed campaigns. The Regional Marketing Manager leads Publix sponsorship/special event marketing activities in an effort to drive sales and build brand equity.
Primary Responsibilities:
  • Developing custom and leveraging corporate strategic and communications plans for local marketing campaigns, including Grand Openings, reaching target customers with relevant and timely messaging to meet campaign objectives and goals.
  • Prospecting, analyzing, evaluating, negotiating and securing local sponsorships through legal agreements that are aligned with Publix Marketing strategic priorities, including but not limited to food and wine festivals, sporting events, art/music festivals, and runs/races.
  • Hiring and effectively managing third-party suppliers and activation agencies, and assigning tasks to the Corporate Marketing Communications Coordinator, to carry out our sponsorship strategies and objectives.
  • Marketing SPOC for the Retail business partners, managing all Marketing support requests.
  • Fiscally responsible management of allocated budgets for assigned campaigns.
  • Assist in the annual Marketing planning process (i.e., communicating resources needed to support Retail business partners during Playbook planning).
  • serves as primary management contact for external partners as it pertains to sponsorship/special event marketing
  • provides regional input for divisional communication planning to increase brand awareness and market share
  • advocates marketing innovation and quality improvement and
  • manages special divisional marketing-related assignments

Additional Information
Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.
Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.
In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to one day a week. Each business area implements their policy differently and should be discussed during interviews.
Year End Bonus
As a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.
Required Qualifications
  • Bachelor's degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
  • Four years of combined Marketing Communications experience in developing marketing strategy briefs, media planning and managing project budgets
  • must have a minimum of 1 year experience of sponsorship and activation work experience
  • knowledge of marketing strategies, principles, processes, tools, techniques and best practices
  • knowledge of consumer behaviors and trends, the grocery industry and Publix's competitors
  • knowledge of the effectiveness, strengths, limitations, and basic relative costs of various media channels, including multicultural channels (i.e. POP, direct mail, print, digital, social, broadcast, etc.)
  • skilled in analyzing, media and market research data, financial data, consumer research reporting
  • budget management skills
  • ability to prospect, analyze, negotiate and execute sponsorships and events, including activations.
  • demonstrates superior leadership and communications skills to all levels of support and management
  • effectively manage the relationship with, and hiring of, suppliers, activation agencies, sponsors, etc
  • ability to juggle multiple projects at once through effective time management and to work well under pressure
  • knowledge of Retail and other Publix Support Departments' operations
  • excellent communication skills; both verbal and written
  • ability to lift a minimum of 50lbs
  • basic Microsoft Office 365
  • willingness to work evenings, weekends (Sat and Sun) or at home as needed and
  • willingness to travel with overnight stays up to one week or longer

Preferred Qualifications
  • Master of Business Administration or equivalent experience
  • Six years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including 2 years Field Marketing experience in a large company/retailer with budget management responsibilities
  • intermediate knowledge of SharePoint
  • knowledge of the grocery industry and competitors
  • knowledge of Retail and other Publix Support Departments' operations

Benefits Information
  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health, dental and vision plans plan
  • Paid Time Off
  • Paid Parental Leave
  • Short- and long-term disability insurance
  • Tuition reimbursement
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Visit our website to see all of our benefits: Benefits - Jobs (publix.com)

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