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Marketing Strategy Manager Jobs in Virginia (NOW HIRING)

CrossCountry Consulting

Marketing Director

Mclean, VA · On-site

Manage a team of 5+ marketing strategists aligned to solutions, technology partners, industries, markets, campaigns, and AI content development * Directly own marketing strategy and execution for a ...

CrossCountry Consulting

Marketing Director

Mclean, VA · Hybrid

Manage a team of 5+ marketing strategists aligned to solutions, technology partners, industries, markets, campaigns, and AI content development * Directly own marketing strategy and execution for a ...

AEG

Marketing Manager

Petersburg, VA · On-site

$45K - $60K/yr

Marketing Design & Strategy * Develop and execute comprehensive marketing strategies and campaigns ... Manage marketing calendars, campaign timelines, budgets, and project priorities. * Develop creative ...

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All JobsMarketing Strategy JobsMarketing Strategy Manager JobsMarketing Strategy Manager Jobs in Virginia

Marketing Strategy Manager information

See Virginia salary details

$62.5K

$76.6K

$88.7K

How much do marketing strategy manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for marketing strategy manager in Virginia is $76,584.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,900.00 and $83,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Strategy Manager?

To thrive as a Marketing Strategy Manager, you need strong analytical skills, strategic thinking, and a background in marketing, business, or related fields—often supported by a bachelor’s or master’s degree. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is typically required, along with certifications such as HubSpot or Google Ads. Exceptional communication, leadership, and project management skills help differentiate top performers in this role. These competencies are crucial for developing effective strategies, driving business growth, and ensuring cohesive execution across teams.

How does a Marketing Strategy Manager typically collaborate with other departments to execute successful campaigns?

Marketing Strategy Managers work closely with cross-functional teams such as sales, product development, analytics, and creative departments. They coordinate campaign objectives, align messaging, and ensure all stakeholders are informed about timelines and deliverables. Regular meetings and collaborative platforms are often used to track progress and address challenges quickly. This collaborative approach helps ensure campaigns are effective and resonate with target audiences while meeting business goals.

What is the difference between Marketing Strategy Manager vs Marketing Analyst?

AspectMarketing Strategy ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often an MBA; experience in strategic planningBachelor's degree in Marketing, Statistics, or related field; proficiency in data analysis tools
Work EnvironmentStrategic planning teams, marketing departments, leadership meetingsData analysis teams, marketing research, reporting environments
Employer & Industry UsageUsed across industries for high-level planning and decision-makingCommon in marketing departments for campaign analysis and market research

The Marketing Strategy Manager focuses on developing and overseeing overall marketing strategies, while the Marketing Analyst concentrates on analyzing data to inform marketing decisions. Both roles require strong analytical skills, but the Strategy Manager emphasizes planning and leadership, whereas the Analyst specializes in data interpretation.

What does a marketing strategy manager do?

A marketing strategy manager develops and implements comprehensive marketing plans to achieve business goals. They analyze market trends, identify target audiences, coordinate campaigns, and use tools like data analytics to measure effectiveness. Strong communication, strategic thinking, and knowledge of marketing channels are essential for this role.

What are the most commonly searched types of Marketing Strategy jobs in Virginia?

The most popular types of Marketing Strategy jobs in Virginia are:

What cities in Virginia are hiring for Marketing Strategy Manager jobs?

Cities in Virginia with the most Marketing Strategy Manager job openings:

Marketing Strategy Manager jobs near you
Infographic showing various Marketing Strategy Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $76,584 per year, or $36.8 per hour.

Marketing Director

CrossCountry Consulting

Mclean, VA • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 10 days ago

Job description

From the beginning, our goal was to establish an advisory firm that stands apart from the rest - one that is grounded in our Core Values and dedicated to creating a positive experience not just for our clients, but for our people too. We firmly believe in the strength of collaboration, enthusiasm, generosity, and perseverance as the driving forces behind our success. With advisory solutions spanning accounting and risk, technology-enabled transformation, and transactions, we partner with our clients to solve today's challenges and deliver present and future value.
Our commitment to our people has earned us numerous awards including Inc5000's Fastest Growing Companies and Glassdoor's Best Places to Work. Explore what our employees have to say about our unique culture by clicking here.
CrossCountry is seeking an experienced marketing executive to join our high-performing Marketing & Communications team and lead the integrated marketing strategy, planning, and execution for our solutions and partner ecosystem.
In this role, you will work closely with practice leaders and their teams, partner marketing organizations, sales, and other members of the marketing and communications team to create and implement strategic marketing plans, compelling content, and results-oriented campaigns and event programs for our solutions, industries, markets, and partnerships. You will report to the Marketing & Communications VP and lead a team.
What You'll Do:
  • Develop and execute integrated, multi-channel marketing plans in alignment with the firm's growth strategy and business priorities, and marketing and communications strategy
  • Manage a team of 5+ marketing strategists aligned to solutions, technology partners, industries, markets, campaigns, and AI content development
  • Directly own marketing strategy and execution for a select portfolio of solutions alongside leading the broader team
  • Advance the team's AI-enabled marketing model, including our use of Jasper, across content development, campaign execution, market intelligence, and performance analysis, and continue to raise the bar on governance, quality standards, and adoption
  • Set the overall strategy for solution and ecosystem marketing, including the campaign and content strategy, campaign tiers, planning templates, success measures, and reporting
  • Drive a data-driven approach to campaign optimization and ROI measurement, using AI-powered analytics and performance insights to continuously improve marketing investments
  • Collaborate with practice leadership and other subject matter experts to develop and implement targeted content, campaigns, and event programs
  • Build and sustain trusted relationships across firm leadership and practices, serving as a strategic business partner who navigates competing priorities with executive presence
  • Set high quality standards for team deliverables and AI-generated content, ensuring consistency with our brand, voice, and content guidelines
  • Partner across the marketing team and firm to identify opportunities to improve processes and drive efficiencies, championing the adoption of AI and other emerging technologies to increase speed, quality, and impact
  • Stay current on marketing and industry trends that impact our business, clients, and go-to-market activities, and translate those trends into actionable recommendations

What You'll Bring:
  • Bachelor's degree in Marketing or a related field from an accredited university
  • 12+ years of experience in multi-channel B2B marketing strategy, content development, and campaign execution, including 4+ years in finance and accounting, private equity, or consulting
  • Proven success leading, developing, and growing high-performing marketing teams, with a track record of building a positive team environment where people do their best work
  • Demonstrated experience owning marketing for specific solutions, industries, or partnerships end-to-end, in addition to leading through others
  • Hands-on experience integrating AI into marketing workflows and standards, with strong judgment on where AI accelerates the work and where human oversight matters
  • Executive presence and stakeholder management skills, with the ability to build trust with senior firm leaders and external partners, translate complex subject matter for varied audiences, and navigate competing priorities
  • Strong creative and technical writing skills, with excellent written and verbal communication

#LI-BW1 #LI-Hybrid
Benefits Summary
The CrossCountry total rewards package includes comprehensive healthcare options, including medical, dental, and vision coverage; flexible spending accounts; and a 401(k) with company matching. Additionally, employees can take advantage of generous parental and maternity leave policies, technology stipends, and wellness reimbursement programs, all designed to support both professional growth and personal well-being. For detailed information about benefits at CrossCountry, please visit our dedicated benefits site: https://www.crosscountry-consulting.com/careers/benefits/.
Equal Employment Opportunity (EEO)
CrossCountry provides equal employment opportunities (EEO) to all employees and applicants for employment and believes that respect and fair treatment are critical to creating a productive and inclusive workplace.
As an equal opportunity employer, CrossCountry is fully committed to comply with all federal, state, and local laws and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, pregnancy, genetics, sexual orientation, veteran status, gender identity or expression or any other protected characteristic. The company also complies with pay transparency and labor laws applicable to all terms and conditions of employment.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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