Marketing Strategy Manager Jobs in Indiana (NOW HIRING)

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®.
Batesville has been named one of the Most Trustworthy Companies in America by Newsweek for three consecutive years, reflecting our commitment to quality, integrity, and the trust families and funeral professionals place in us every day.
We are currently seeking a Manager, Marketing Strategy, to join our team in Batesville, Indiana.
Your Role at Batesville:
As Manager, Marketing Strategy, you will be responsible for strengthening the Market Strategy & Activation (MSA) team's ability to make sound decisions and execute against them effectively. This role spans the full arc of commercial strategy work: generating the market, competitiveness, and customer intelligence that informs go-to-market decisions; translating that intelligence into strategy; and owning the performance monitoring, business planning, and operational frameworks that keep strategy on track. It requires equal fluency in external market dynamics and internal organizational performance - and the analytical rigor and strategic judgment to move fluidly between both.
How You'll be Rewarded:

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• The expected base salary range for this role is $105,000-$120,000 per year. Actual compensation within this range will be based on a variety of factors, including but not limited to qualifications, skills, experience, and location.
• IMMEDIATE ELIGIBILITY - Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You'll Do:
Commercial Intelligence & Market Research

• Design and maintain the team's research and insights strategy, roadmap, and infrastructure; build and maintain an insights repository accessible across the marketing organization
• Lead the customer and consumer research program: study design, vendor management, data collection, and synthesis into actionable insight reports
• Conduct ongoing market trend monitoring - synthesizing VOC, CSAT, industry publications, and third-party data into regular insights brief for segment leads
• Own competitive intelligence: monitor competitor pricing, product launches, and market moves; produce quarterly landscape summaries with recommended actions
• Lead trade area opportunity modeling: identify, score, and prioritize geographic markets using demographic data, death trends, and share opportunity; develop profiles to support segment and field activation

Strategy Development & Performance Monitoring

• Partner with the Director to develop, pressure-test, and refine enterprise and segment-level go-to-market strategies; serve as a strategic thought partner reviewing plans for internal consistency, alignment, and risk
• Own the team's performance monitoring framework: track strategy execution against goals, identify where plans are or are not landing, and bring forward root cause analysis and recommended adjustments
• Translate performance data - revenue attainment, segment share, campaign results, engagement metrics - into strategic insight and lead internal performance reviews for the MSA team
• Monitor external market signals and internal data on an ongoing basis to ensure strategies remain responsive to changing conditions; collaborate with BI and Data Science to ensure work is grounded in reliable data

Business Planning & Operations

• Lead the annual and quarterly marketing business planning process: coordinate goal setting, consolidate plans across functions, and ensure a complete, aligned plan is ready for CMO review
• Manage the MSA team budget: budget-vs-actuals, RFF process, forecasting, and financial visibility for leadership; support vendor spend management across the broader marketing organization
• Design and maintain operating cadences: planning cycles, strategy review rhythms, cross-functional alignment meetings, and performance reporting schedules
• Serve as the central point of contact for marketing contracts and vendor agreements; ensure commitments are documented, tracked, and renewed on schedule
• Participate in cross-functional alignment sessions with Sales, Finance, and Product; other duties as required

What You'll Bring:

• Bachelor's degree in marketing, Business, Strategy, Market Research, Statistics, or a related discipline
• Minimum 5-7 years of progressive experience in marketing strategy, commercial intelligence, market research, or a strategy-adjacent role; or equivalent combination of education and experience
• Demonstrated ability to contribute to strategy development alongside senior leaders - shaping plans, not just tracking them
• Strong analytical and critical thinking skills; able to interrogate performance data, identify root causes, and connect outcomes back to strategic decisions
• Proven experience designing and executing primary and secondary market research (surveys, focus groups, interviews, quantitative analysis)
• Strong competitive intelligence capability: monitoring, synthesizing, and translating competitive signals into strategic recommendations
• Experience with trade area analysis and opportunity modeling (demographic data, spatial analysis, market sizing)
• Experience owning a business planning or budgeting process and translating financial data into operational guidance
• Exceptional organizational fluency; strong storytelling and presentation skills; ability to distill complex analysis into executive-ready recommendations
• Proven ability to influence and build alignment in a matrixed organization
• Experience managing external research vendors and longitudinal research programs; familiarity with consumer data platforms
• Working knowledge of BI tools and analytics platforms; intellectual curiosity and comfort operating in an ambiguous, fast-moving environment

Travel
Associate must be able to travel up to 10% of the time
Physical Requirements:
To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances.
DISCLAIMER: The above information on this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management's right to assign duties and responsibilities to this job at any time.
#INDSGA
Company Description:
Join the Batesville family and apply today!
Who We Are:
A cornerstone in the death care industry, Batesville has distinguished itself from all others through our commitment to quality, service, and innovation. For more than 115 years, Batesville has been dedicated to serving the needs of licensed funeral professionals and helping families honor the lives of those they love.® With annual revenues of approximately $600 million, Batesville is a leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit-enhancing merchandising systems and leading-edge technology solutions.
At Batesville, our associates are our strongest asset. We strive to attract, hire, and develop the best and brightest to ensure our place in the future. Batesville has a strong culture of achievement, which is underpinned by these five core values:

• Individual worth and integrity
• Excellence in execution
• Spirit of continuous learning and improvement
• Courage
• Customer focus and partnership

What Sets Us Apart:
Making a difference: Helping families honor the lives of those they love® isn't just our mission. It's why we do what we do every day to make every Batesville product the best it can be.
Development is a priority: We promote learning and development from Day 1. From our Experience Batesville onboarding program to self-guided courses on Batesville University, there are numerous opportunities to advance your skills. We encourage associates to create Individual Development Plans (IDPs) to help drive career-focused discussions and advancement.
Putting customers first: We value the funeral professional's role in serving families and are committed to doing our part to ensure their success.
We Have Fun! We work hard, but when it's time to play, we get creative - and competitive. We provide numerous engagement activities to bring people together across the organization.
We Give Back: We support our communities by assisting in fundraising events and volunteer programs to help those in need. *These services are not available at all Batesville locations.
DISCLAIMER: The above information in this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management's right to assign duties and responsibilities to this job at any time.
At Batesville, we strive to build a diverse workforce through equal-opportunity employment that embraces and leverages the differences each individual has to offer. We are an Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veterans.