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How much do marketing rotation associate jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for marketing rotation associate in Santa Monica, CA is $26.04, according to ZipRecruiter salary data. Most workers in this role earn between $16.33 and $28.83 per hour, depending on experience, location, and employer.

What is a marketing rotation associate?

A Marketing Rotation Associate is an entry-level professional who participates in a structured program that rotates them through different marketing functions within a company. Over the course of the program, associates gain hands-on experience in areas such as digital marketing, market research, brand management, and product marketing. This rotational structure helps associates develop a broad understanding of the marketing field, build a diverse skillset, and identify their preferred career path within the organization. Companies often use these programs to train and identify future marketing leaders. Rotational programs typically last from one to two years.

What types of projects and responsibilities can I expect during a marketing rotation associate program?

As a Marketing Rotation Associate, you'll typically work on a variety of projects across multiple teams, such as product marketing, digital campaigns, market research, and brand strategy. Each rotation immerses you in different aspects of marketing, allowing you to develop a broad skill set and understand the full marketing lifecycle. You'll collaborate closely with cross-functional teams like sales, creative, and analytics, which helps you build a strong professional network and gain insight into how each department supports overall business goals. This structure is designed to challenge you, accelerate your learning, and prepare you for future leadership roles in marketing.

What are the key skills and qualifications needed to thrive as a marketing rotation associate, and why are they important?

To thrive as a Marketing Rotation Associate, you need a solid understanding of marketing principles, data analysis, and project management, often supported by a bachelor's degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM tools like Salesforce, and analytics software such as Google Analytics is highly beneficial. Strong communication, adaptability, and teamwork skills help you excel in cross-functional environments and adapt to diverse projects. These abilities enable you to contribute effectively across various marketing functions, drive campaign success, and develop a broad skill set for future growth.

What is the difference between Marketing Rotation Associate vs Marketing Coordinator?

AspectMarketing Rotation AssociateMarketing Coordinator
Required CredentialsBachelor's degree in marketing, communications, or related field; internship experience often preferredBachelor's degree in marketing, business, or related field; some roles may require certifications
Work EnvironmentRotational programs across different marketing departments, collaborative teamsOffice-based, project-focused, coordinating marketing campaigns
Employer & Industry UsageCommon in large corporations with structured training programsWidely used across industries for supporting marketing activities

The Marketing Rotation Associate typically participates in rotational programs to gain broad experience across marketing functions, while the Marketing Coordinator focuses on executing specific marketing campaigns and supporting daily marketing operations. Both roles require similar educational backgrounds, but the Rotation Associate is more about learning and development, whereas the Coordinator is more execution-oriented.

What job categories do people searching Marketing Rotation Associate jobs in Santa Monica, CA look for?

The top searched job categories for Marketing Rotation Associate jobs in Santa Monica, CA are:

What cities near Santa Monica, CA are hiring for Marketing Rotation Associate jobs?

Cities near Santa Monica, CA with the most Marketing Rotation Associate job openings:

Marketing Rotation Associate jobs near you

Paid Social Marketing Associate (Fashion)

DNAM Brands

Beverly Hills, CA • On-site

$65 - $95/hr

Other

Posted 8 days ago

Job description

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are seeking a creative, analytical, and results-driven Paid Social Marketing Associate to support the execution and optimization of paid social advertising campaigns across our portfolio of fashion and lifestyle brands

This role partners closely with the Paid Social Marketing Manager and Creative team to manage day-to-day paid media initiatives across Meta Ads (Facebook & Instagram) & Tik Tok Shop. The ideal candidate is passionate about digital marketing, stays ahead of social media trends, and uses performance data to drive profitable growth while maintaining brand consistency.

Responsibilities
  • Familiarity with TikTok Shop, Shopify, influencer marketing, and creator partnerships
  • Experience supporting paid campaigns during product launches, promotional events, and seasonal campaigns
  • Assist in the execution, management, and optimization of paid social advertising campaigns across Meta Ads (Facebook & Instagram) & TikTok Shop
  • Monitor paid social campaign performance daily across all active platforms, tracking budgets, pacing, ROAS, CPA, CTR, CPM, CPC, and other key performance metrics to ensure campaigns remain on target
  • Manage campaign budgets by adjusting daily and lifetime spend, reallocating budget toward top-performing campaigns, and ensuring monthly media spend aligns with overall marketing objectives
  • Analyze campaign data to identify trends and optimization opportunities, then implement tactical changes—including audience targeting, bidding strategies, placements, creative rotation, and budget allocation—to improve campaign performance and maximize return on ad spend
  • Collaborate with the Creative, E-commerce, and Brand Marketing teams to develop high-performing ad creatives, including static, video, carousel, and UGC-style content
  • Partner with the Social Media, Creative, and Influencer Marketing teams to identify high-performing organic content, creator partnerships, and UGC that can be scaled through paid media, including boosted posts, creator whitelisting, and paid amplification
  • Execute ongoing testing across audiences, creative assets, messaging, placements, campaign structures, and bidding strategies to continuously improve acquisition efficiency, conversion rates, and return on ad spend
  • Utilize AI-powered marketing tools and automation platforms to streamline campaign management, reporting, creative analysis, audience insights, and optimization workflows. Continuously evaluate emerging AI technologies that improve campaign performance, operational efficiency, and decision-making
  • Build automated reporting dashboards and leverage AI-assisted analytics to identify trends, surface optimization opportunities, forecast performance, and reduce manual reporting
  • Stay current on platform updates, AI advancements, privacy changes, consumer behavior, and competitive activity across the digital advertising landscape, proactively recommending new strategies and testing opportunities
  • Assist in launching new advertising channels, beta features, AI-driven campaign products, and emerging paid media opportunities that support customer acquisition and revenue growth
  • Prepare weekly, monthly, and campaign-level performance reports that translate campaign data into clear business insights, strategic recommendations, and next steps for cross-functional stakeholders
  • Collaborate closely with the E-commerce, Merchandising, and Brand Marketing teams to align paid media strategies with seasonal collections, product launches, promotional calendars, inventory priorities, and key retail moments
  • Support campaign tracking, attribution, and measurement through Google Analytics (GA4), Meta Pixel, TikTok Pixel, Google Tag Manager, and other marketing technologies to ensure accurate performance reporting
  • Experience generating and analyzing performance reports using Meta Ads Manager, Triple Whale, GA4, and AI-powered analytics tools such as Claude or ChatGPT
  • Develop a deep understanding of fashion and apparel performance marketing, recognizing how merchandising, trend cycles, creative refresh cadence, product lifecycle, inventory availability, and customer purchasing behavior influence media buying decisions. Apply these insights to optimize campaigns for premium fashion and lifestyle brands
  • Ensure all paid media initiatives align with brand identity, customer acquisition goals, profitability targets, and long-term business objectives while maintaining a disciplined, data-driven approach to performance marketing
Qualifications

Required experience managing paid social campaigns for apparel, fashion, or lifestyle brands

  • Bachelor's degree in Marketing, Advertising, Communications or a related field
  • 2-3 years of experience managing or supporting paid social media campaigns for an e-commerce retailer, fashion brand, consumer products company, or digital marketing agency
  • Hands-on experience with Meta Ads Manager and familiarity with TikTok Ads Manager
  • Experience analyzing campaign performance and translating data into actionable recommendations
  • Demonstrated experience using AI-powered marketing and analytics tools to improve campaign performance, automate reporting, accelerate data analysis, and optimize paid media workflows
  • Experience working with Shopify and e-commerce marketing is strongly preferred
  • Familiarity with Meta Pixel, TikTok Pixel, Google Tag Manager, and conversion tracking best practices
  • Strong understanding of AI-assisted performance marketing platforms, predictive analytics, automated bidding strategies, and marketing automation technologies
  • Experience applying AI tools to audience research, creative performance analysis, reporting forecasting, and campaign optimization—not limited to generative AI applications
  • Proven experience managing paid social campaigns for fashion, apparel, lifestyle, or consumer brands with a strong understanding of merchandising calendars, seasonal launches, creative testing cadence, and e-commerce performance metrics
  • Passion for fashion, digital marketing, social media, and consumer trends
  • Familiarity with TikTok Shop, Shopify, influencer marketing, and creator partnerships
  • Experience supporting paid campaigns during product launches, promotional events, and seasonal campaigns
Preferred Qualifications
  • Must live near the Los Angeles area
  • Traditionally work a Monday - Friday role, 9 am - 5:30 pm
  • BUT be prepared to provide additional oversight during critical business periods, including major product launches, promotional events, and seasonal campaigns, ensuring paid media performance remains aligned with business objectives which can include weekends
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