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Marketing Program Manager Jobs in Springfield, VA

Gartner

Marketing Manager

Arlington, VA · On-site

Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective ... Design, manage and execute integrated, multi-channel marketing campaigns and content marketing ...

Empower AI

Program Manager (PgM)

Washington, DC · On-site

They are seeking a Program Manager (PgM) to oversee the execution and success of tasks related to ... marketing new technology or follow-on business acquisition; responsible for P&L • May be ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

Fulltime Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of ...

Empower AI Inc.

Program Manager (PgM)

Washington, DC · On-site

Has primary responsibility for program growth; may be responsible for marketing new technology or ... Advises management on how to position company to bid and win proposals * May assist the Business ...

Granicus

Senior Marketing Manager - Federal

Washington, DC · On-site +1

$110K - $135K/yr

Run digital programs including email, paid media, social, and content syndication. * Lead Account ... Manage segment marketing budget with accuracy and discipline. * Optimize investments across ...

Ampcus

Marketing Manager II

Arlington, VA · On-site

Marketing Manager II Ampcus Inc. is a certified global provider of a broad range of Technology and ... As a Customer Speaker Program Manager with client, you will drive the end-to-end management of ...

BlackSky

Marketing Manager

Herndon, VA · On-site

$105K - $120K/yr

BlackSky is looking for a Marketing Manager to create and manage corporate marketing programs. This role is responsible for developing compelling narratives and marketing resources that position ...

Empower AI Inc.

Program Manager (PgM)

Washington, DC · On-site

Has primary responsibility for program growth; may be responsible for marketing new technology or ... Advises management on how to position company to bid and win proposals * May assist the Business ...

Empower AI Inc.

Program Manager (PgM)

Washington, DC · On-site

Has primary responsibility for program growth; may be responsible for marketing new technology or ... Advises management on how to position company to bid and win proposals * May assist the Business ...

BlackSky

Marketing Manager

Herndon, VA · Hybrid

$105K - $120K/yr

BlackSky is looking for a Marketing Manager to create and manage corporate marketing programs. This role is responsible for developing compelling narratives and marketing resources that position ...

TMPC Inc

Insider Threat Program Manager

Quantico, VA · On-site

* Program Manager (Insider Threat Program Support) * Location: National Capital Region / CONUS (as ... Senior leader engagement strategy * Assist the Government Program Lead with marketing strategies ...

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Springfield, VA

Marketing Program Manager information

See Springfield, VA salary details

$18

$57

$90

How much do marketing program manager jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for marketing program manager in Springfield, VA is $57.26, according to ZipRecruiter salary data. Most workers in this role earn between $43.17 and $68.80 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

What job categories do people searching Marketing Program Manager jobs in Springfield, VA look for?

The top searched job categories for Marketing Program Manager jobs in Springfield, VA are:

What cities near Springfield, VA are hiring for Marketing Program Manager jobs?

Cities near Springfield, VA with the most Marketing Program Manager job openings:

Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Springfield, VA as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 22% Part Time, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $119,102 per year, or $57.3 per hour.

Marketing Manager

Gartner

Arlington, VA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 27 days ago

Job description

About this role:

Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner's expert guidance and tools enable smarter decisions and stronger performance on an organization's mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

We're looking for a B2B Marketing Manager to join our Global Technology Sales (GTS) Marketing team focused on the Global Enterprise, Large Enterprise, and Public Sector regions. The ideal candidate would have a background in campaign management, channel strategies and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion.Tobe successful, you must havea passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences.

What you'll do:

  • Partner with the regional MarketingDirectorto support firm revenue growth by applying select marketing disciplines to drive integrated marketing strategy, planning, execution, and communications.

  • Design, manage and execute integrated, multi-channel marketing campaigns and content marketing programs intended to generate sales leads,build pipeline,accelerate sales cycles, and grow the business.

  • Coordinate with centralizedcenters ofexcellenceto secure effective execution of your programs

  • Regularly seek out and synthesize inputs from product, research, and sales teams to inform campaign messaging and strategy. Effectively collaborate with teams across the marketing organization to develop content for marketing campaigns, promote via digital and other channels, and analyze performance.

  • Develop concise, compelling messages, copy, and content; maintain a consistent message across various channels and formats.

  • Collaborate across business lines and with colleagues globally to identify, leverage and integrate marketing ideas and activities.

  • Regularlyreviewmarketing performance usingkeymetrics and analytics; make recommendations and adapt marketing plans to incorporate best practices.

  • In partnership with regionalDirector, design and execute tests to evaluate tactics and optimize marketing programs.

  • Independently manage projects from problem identification/conception to completion with periodic guidance from marketing stakeholders.

  • Lead demand generation marketing activity, cascading and activating the sales organization against key messages, campaigns, and events.

  • Build a strong relationship with aligned sales regional leaders and sellers.

  • Improve sales teams' ability to authentically engage with audience segmentsand get the meetingthrough effective scripting and training materials and sessions.

  • Deliver on KPIs and metrics set for campaigns and assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.

  • Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities

What you'll need:

  • Bachelor's degree in marketing, business, or similar.

  • 5+ years of relevant marketing experience, preferably large or global company experience ideally in a B2B environment.

  • Proven experience developing successful integrated marketing or demand generation programs designed for executive-level audiences.

  • Detail-oriented,problem-solving mindsetwith strong follow-through skills

  • Strong project management, communication, and stakeholder management skills.

  • Ability to be flexible and work effectively in collaborative, fast-paced, fast-changing environment

  • Experience with a CRM (Salesforce), CMS (Adobe AEM), email management system (Eloqua),data analytics platform (Power BI, Google Analytics),and AI tools(Chat GPT, Claude, Copilot)preferred.

  • Intermediate/advanced Excel skills, including ease with formulas and pivot tablesand PowerPoint capabilities.

  • Excellent English written and verbal communication skills.

  • Strong analytical skills and data-driven mindset.

What you will get:

  • Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!

#GSSO

#LI-MG5

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you'll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients' AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You'll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It's an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that's reshaping the way we operate. If you're passionate about AI and want to be part of a team that's guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 79,000 USD - 109,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.


The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email toApplicantAccommodations@gartner.com.

Job Requisition ID:112281

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Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy


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