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Marketing Program Manager Jobs in Rochester Hills, MI

Quality Choice | CDMA

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Brand Development & Product Marketing Manager

Novi, MI · On-site

$80K/yr

Brand Development & Product Marketing Manager Full-Time | Exempt About Quality Choice | CDMA ... Develop customer-facing marketing programs, merchandising initiatives, promotions, and sales tools ...

Shift Digital

Technical Project Manager

Birmingham, MI · On-site

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and ... As a Technical Project Manager you will act as a liaison between our clients and our technology ...

Shift Digital

Technical Project Manager

Birmingham, MI · On-site

$85 - $120/hr

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and ... As a Technical Project Manager you will act as a liaison between our clients and our technology ...

MEMA

Manager, CV Programs + Marketing

Southfield, MI · On-site

We are seeking a Manager, CV (Heavy Duty) Programs + Marketing to play a key role in the development of impactful Aftermarket and Original Equipment commercial vehicle programming that connects our ...

ACCESS

Manager, Marketing

Dearborn, MI · On-site

Collaborate actively with program leads to define goals and execute marketing plans, tailoring ... Manage third-party resources and relationships, as needed, to support the department's marketing ...

Schurz Communications, Inc.

VP of Marketing

Detroit, MI · On-site

$180 - $200/hr

Develop strategic joint marketing programs with technology partners. * Manage Market Development Funds (MDF) and co-marketing initiatives with key vendors including Microsoft, VMware, Veeam, Cisco ...

ACCESS

Manager, Marketing

Dearborn, MI · On-site

Collaborate actively with program leads to define goals and execute marketing plans, tailoring ... Manage third-party resources and relationships, as needed, to support the departments marketing ...

Stellantis

Industrial Demand Planner

Auburn Hills, MI · On-site

Experience in Supply Chain, Manufacturing, Sales, Marketing, Program Management or Finance * Strong Microsoft Office Excel and analytical skills, strong communication skills with the ability to ...

Sodexo

Senior Manager 1, Field Marketing

Detroit, MI · On-site +1

$86K - $133K/yr

Accountable for business, functional or operational areas, processes or programs, which may include ... marketing initiatives that focus on client retention, new sales, and relationship management.

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Rochester Hills, MI

Marketing Program Manager information

See Rochester Hills, MI salary details

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How much do marketing program manager jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for marketing program manager in Rochester Hills, MI is $50.46, according to ZipRecruiter salary data. Most workers in this role earn between $38.08 and $60.62 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

What job categories do people searching Marketing Program Manager jobs in Rochester Hills, MI look for?

The top searched job categories for Marketing Program Manager jobs in Rochester Hills, MI are:

What cities near Rochester Hills, MI are hiring for Marketing Program Manager jobs?

Cities near Rochester Hills, MI with the most Marketing Program Manager job openings:

Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Rochester Hills, MI as of July 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $104,955 per year, or $50.5 per hour.

Brand Development & Product Marketing Manager

Quality Choice | CDMA

Novi, MI • On-site

$80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 8 days ago

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Job description

Brand Development & Product Marketing Manager

Full-Time | Exempt

About Quality Choice | CDMA

Quality Choice | CDMA is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1,000 private-label over-the-counter health, beauty, and wellness products under our trademarked Quality Choice brand.

For 100 years, we've partnered with independent retailers, distributors, and regional chains to provide high-quality private-label products that compete with national brands. Our success is built on trusted relationships, innovative products, and helping our customers grow their businesses.

Why This Role Matters

The Brand Development & Product Marketing Manager plays a key role in growing the Quality Choice brand by developing products, strengthening customer partnerships, supporting Sales, and bringing new ideas to market.

This position is responsible for driving product portfolio growth through strategic brand development, merchandising, product positioning, commercialization, and customer marketing initiatives.

You'll partner closely with Sales, Purchasing, suppliers, and Executive Leadership to identify new product opportunities, develop retailer programs, launch products, and create marketing strategies that help our customers succeed.

This is not a traditional marketing position. It's a commercial leadership role focused on helping products, and the customers who sell them grow.

What You'll Do

Brand Development, Product Strategy & Portfolio Growth

  • Lead the growth of the Quality Choice product portfolio by developing strategies that increase distribution, strengthen product positioning, support retail merchandising, and drive profitable sales growth.
  • Develop and execute brand, pricing, merchandising, promotional, and go-to-market strategies that increase market share and customer engagement.
  • Manage the product portfolio through lifecycle management, commercialization, assortment planning, and new product development.
  • Analyze category performance, consumer trends, customer insights, and competitive activity to identify growth opportunities and improve product profitability.
  • Partner with Sales, Purchasing, and suppliers to develop commercialization strategies, support product launches, and expand the Quality Choice portfolio.

Customer Marketing & Sales Support

  • Develop customer-facing marketing programs, merchandising initiatives, promotions, and sales tools that help retailers and distributors grow Quality Choice sales.
  • Support trade shows, customer presentations, supplier marketing initiatives, and other programs that strengthen customer relationships and brand visibility.

Marketing & Digital Strategy

  • Ensure consistent brand messaging and product presentation across all marketing channels.
  • Oversee website content, product information, digital marketing, social media, and eCommerce initiatives.
  • Measure campaign effectiveness and use data-driven insights to improve future marketing performance.

Leadership

  • Lead and develop the Marketing team, including direct supervision of the Graphic Designer.
  • Collaborate with Sales, Purchasing, Customer Service, Operations, and Executive Leadership to support company objectives.
  • Foster a culture of accountability, innovation, and continuous improvement.

What We're Looking For

Required Experience

  • 5-7 years of experience managing consumer products, private label brands, or product portfolios.
  • Bachelor’s degree in marketing, business, or related field.
  • Experience within Consumer-Packaged Goods (CPG), OTC healthcare, retail, wholesale distribution, manufacturing, grocery, pharmacy, or private label environments.
  • Experience collaborating with Sales teams to develop customer programs that drive revenue growth.
  • Experience supporting product launches, commercialization, and go-to-market strategies.
  • Experience analyzing category performance, pricing, competitive activity, and market trends.
  • Experience working with suppliers and cross-functional teams.
  • Leadership or supervisory experience preferred.

Preferred Experience

  • Candidates with experience in one or more of the following areas are strongly encouraged to apply:
  • Consumer Packaged Goods (CPG)
  • Private Label Products
  • OTC Healthcare
  • Retail Merchandising
  • Category Management
  • Product Portfolio Management
  • Product Commercialization
  • Shopper Marketing
  • Trade Marketing
  • Distributor Marketing
  • Wholesale Distribution
  • Consumer Products
  • Brand Development
  • Product Marketing
  • Product Lifecycle Management

Skills & Competencies

  • Strong understanding of brand development, product positioning, merchandising, pricing strategy, and category growth.
  • Demonstrated ability to translate market insights into profitable business opportunities.
  • Strong project management, organizational, and analytical skills.
  • Experience with Adobe Creative Suite and Microsoft Office, including Excel.
  • Excellent communication and presentation skills.
  • Ability to build relationships across departments, suppliers, and customers.
  • Passion for growing brands, launching products, and supporting customer success.

Apply

If you’re a results-driven marketing professional ready to elevate brand visibility, manage cross-functional projects, and support B2B growth, we’d love to hear from you.

Company Description

Quality Choice | CDMA is a recognized leader in the private label industry, specializing in health, beauty, and wellness products. Backed by nearly 100 years of experience and innovation, we are dedicated to providing cost-effective solutions that enhance the health and well-being of our customers.