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Marketing Program Manager Jobs in Alberta (NOW HIRING)

CRH

Field Marketing Manager-Acheson, AB

Acheson, AB · Hybrid

The Regional Marketing Manager leads planning, development, and execution of market-specific ... Group retirement savings program * Health and Wellness Programs * An inclusive culture that values ...

Heritage Park

Marketing Specialist

Calgary, AB · On-site

... programs, and guest experiences. This role plays a critical part in delivering high-performing marketing campaigns, managing vendor relationships, producing branded materials, and ensuring ...

SIGNATURECARE EMERGENCY CENTER MASTER

... programs, health fairs, and educational events. * Manage event logistics, including scheduling ... Maintain marketing calendars and ensure deadlines for campaigns and events are met. * Support ...

AlgaeCal

Email Marketing Leader

Calgary, AB · On-site

You're great at creating and managing campaigns across email, SMS, push notifications, and other ... You know how to turn strategy into execution, keep programs running smoothly, and use platforms ...

AlgaeCal

Email Marketing Leader

Calgary, AB · On-site

You're great at creating and managing campaigns across email, SMS, push notifications, and other ... You know how to turn strategy into execution, keep programs running smoothly, and use platforms ...

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Alberta

Marketing Program Manager information

See Alberta salary details

$10

$49

$79

How much do marketing program manager jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for marketing program manager in Alberta is $49.72, according to ZipRecruiter salary data. Most workers in this role earn between $36.06 and $62.50 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

What are the most commonly searched types of Marketing Program jobs in Alberta?

The most popular types of Marketing Program jobs in Alberta are:

What are popular job titles related to Marketing Program Manager jobs in Alberta?

For Marketing Program Manager jobs in Alberta, the most frequently searched job titles are:

What job categories do people searching Marketing Program Manager jobs in Alberta look for?

The top searched job categories for Marketing Program Manager jobs in Alberta are:

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Cities in Alberta with the most Marketing Program Manager job openings:

Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Alberta as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 21% Part Time, and 3% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $103,425 per year, or $49.7 per hour.

Lifecycle Marketing Manager

BIS Safety Software

Sherwood Park, AB • On-site

Full-time

Medical, Dental, Vision, Life

Posted 9 days ago

Key responsibilities

  • Build and run the email program across the course business, software funnel, and training platform messages.

  • Create and manage audiences and customer journeys, defining segments and messaging at each stage.

  • Own and maintain the accuracy of lead data, lifecycle stages, properties, workflows, and reporting in HubSpot.

Job description

BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. We sell safety software to businesses and online safety training to the people who need it - and we are looking for an Lifecycle Marketing Manager to own our marketing outreach end to end: the program, the audiences it reaches, and the data underneath it. 

About the Role:

We are hiring you to be the expert, so you set the strategy, run it past marketing leadership, and go. Our ideal candidate is analytical first: comfortable in messy data, willing to dig for the truth, and organized enough to keep every audience defined and every journey mapped instead of running on instinct. 

This role owns two things that depend on each other: the data underneath our marketing funnel, and every message that runs on top of it. We run a course business and a software business side by side, and that gives this program an unusual amount of room. A software buyer, a course buyer, and a prospect who is still deciding all need different content. 

Your first job is making the funnel measurable and trusted. You will help settle what a lead means at each stage and keep records staged against it, decide what we send and to whom, hold the line on consent, and produce the reporting we judge marketing performance by. You will build it yourself, working closely with our web team wherever tracking spans our properties, and with the support of marketing leadership and a growing marketing team. HubSpot is our system of record, and you will own many of its processes. 

This is a build role - it's the foundation to our email and lead tracking. Our email outreach currently runs across several disconnected systems, our nurture program is only partly built, and there are many customers who have never received a lifecycle message from us. Best practices, automated flows, and new designs are all still to be built, and all of it has to hold up to the compliance obligations we operate under. How well we capture leads and run lifecycle marketing shapes the experience every potential customer has with us. 

This is an in-person role based out of our Sherwood Park, Alberta office.

 
 
In this role, you'll be expected to:
  • Build and run the email program across our course business, our software funnel, and the messages our training platform sends learners, including a general subscription program and the capture mechanism we do not have today
  • Build the audiences and journeys: who sits in each group, what they care about, and what they should receive at each stage
  • Own consent and compliance under CASL and CAN-SPAM as standing practice rather than a one time cleanup
  • Own much of how HubSpot runs as our system of record: lifecycle stages, properties, workflows, and reporting
  • Fix and hold lead data accuracy so records are added and staged correctly and the funnel can be trusted
  • Build attribution you can stand behind, so we can say what email actually produced in leads and course revenue
  • Build the reporting and scoreboards leadership makes decisions from, and be accountable for those numbers being right
  • Automate lead routing, and manage the flow of outbound leads from our external partner into our systems
  • Work across product and web on system side email such as course launches, abandoned carts, and upsells, and so tracking stays consistent and correct across our properties
  • Protect reseller cross-branding so partner customers never receive email that promotes BIS over the partner
  • Bring in outside specialists for technical or copy work where it makes sense, and review what they produce before it ships
You might be the right fit if you:
  • Built an email program from scratch rather than inheriting and running someone else's
  • Built multiple trigger and audience based flows driven by real behaviour, not one list on a schedule
  • Ran lists in the thousands to tens of thousands with distinct segments, and can explain how the content changed at each stage
  • Untangled a CRM that years of good intentions had made incoherent, figured out what was actually happening in it, and rebuilt it into something that held together
  • Build in the platform yourself. You write the workflows and set the properties rather than briefing someone else to do it
  • Read the numbers instinctively. The systems here only come together through data, and that matters to us more than design polish
  • Distinguish a software buyer from a course buyer and build accordingly
  • Treat consent and deliverability as part of the craft rather than someone else's problem
  • Own what goes out. Once send is pressed it is gone, so typos and broken links are not part of the deal
  • Work across teams to define an integration objective and get it built, without needing to write the code yourself
Qualifications we are looking for:
  • 4+ years in email marketing, lifecycle marketing, or marketing operations experience
  • Deep hands-on experience in HubSpot or a comparable platform (Klaviyo, Listrak, Mailchimp, etc): workflows, lifecycle stages, custom properties, and reporting
  • Working knowledge of Canadian anti-spam law (CASL) and the equivalent obligations elsewhere (US)
  • Lead generation or lead funnel experience, with real understanding of how lifecycle stages work
  • Practical understanding of attribution and data hygiene inside a CRM, and the confidence to say when a number is wrong
  • A track record of building email or nurture programs that produced measurable results you can point to 
 
Bonus points if you have:
  • B2B SaaS experience, where the lead is the conversion
  • Run both a consumer or eCommerce funnel and a B2B funnel at the same company
  • Integration work: APIs, Zapier, or moving data between systems that were not designed to talk to each other
  • Migrated or consolidated marketing platforms
  • Put AI tools to work in your own workflow: analysis, QA, copy, or build
Compensation and benefits:
  • Employee Stock Ownership Plan (ESOP)
  • Full medical, dental, and vision coverage
  • Life insurance and disability insurance
  • Health spending account
  • Flexible working hours
  • On-the-job training and growth opportunities
  • Free on-site parking
$70,000 - $90,000 a year
Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.
About BIS:
 
BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we're growing!
 
A few things that make us different: we don't use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you're helping build.
 
How to apply:
 
Visit our Careers Page for more information. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted.

Job ID #T202608-28CLM

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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