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Marketing Phd Jobs (NOW HIRING)

Visa

Director, Marketing Services Strategy

Miami, FL · On-site

Identify and develop commercial marketing opportunities across multiple client segments and new ... Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD * Fluent in English and ...

Valency Systems Inc

Marketing Manager

Berkeley, CA · On-site

You do not need a PhD. You need to be able to walk into a room full of computational chemists or ... marketing challenges on a product that's growing fast and reaching real users • A small, high ...

Commonwealth of Massachusetts

Marketing Professor

Salem, MA · On-site

$110 - $120/hr

PhD/DBA in marketing or related discipline from an AACSB or equivalent accredited institution. ABD candidates may be considered if conferred by August 31, 2027. * Previous university/college teaching ...

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How much do marketing phd jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for marketing phd in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing PhD?

To thrive as a Marketing PhD, you need advanced expertise in marketing theories, research methodologies, and data analysis, typically supported by a doctoral degree in marketing or a related field. Proficiency with statistical software (such as SPSS, R, or SAS), academic databases, and research publication systems is essential. Strong analytical thinking, academic writing, and collaboration skills help distinguish outstanding candidates in this role. These skills are crucial for producing high-quality research, contributing to academic knowledge, and influencing marketing practices.

What is the difference between Marketing Phd vs Marketing Manager?

AspectMarketing PhdMarketing Manager
Required CredentialsDoctorate in Marketing or related field, research experienceBachelor's or Master's degree, marketing experience
Work EnvironmentAcademic, research-focused, consultingCorporate, agency, or in-house marketing teams
Employer & Industry UsageUniversities, research firms, think tanksBusinesses across industries, advertising agencies
Common Search & ComparisonAcademic & research rolesPractical marketing roles in companies

The main difference between a Marketing Phd and a Marketing Manager lies in their focus and work environment. A Marketing Phd typically engages in research, academia, or consulting, requiring advanced research credentials. In contrast, a Marketing Manager works directly within companies to develop and execute marketing strategies. Both roles are essential in the marketing industry but serve different purposes and career paths.

What is a Marketing PhD?

A Marketing PhD is a doctoral degree focused on advanced study and research in the field of marketing. It prepares graduates to contribute new knowledge to the discipline through original research and scholarly work. Most Marketing PhD programs emphasize theoretical frameworks, quantitative and qualitative research methods, and teaching skills. Graduates often pursue academic careers as professors or researchers, but some also work in consulting, policy, or high-level industry roles.

Is getting a marketing PhD worth it?

A marketing PhD prepares individuals for academic, research, and high-level consulting roles, often requiring strong analytical and research skills. It typically involves several years of study and can lead to careers in universities or research institutions, but may have limited direct industry opportunities compared to master's or MBA programs. The decision depends on career goals and interest in research or academia.

What are some common challenges faced by professionals in a Marketing PhD role within academia?

Professionals pursuing a Marketing PhD often encounter challenges such as balancing demanding research projects with teaching responsibilities and staying current with evolving marketing theories and methodologies. The role typically involves conducting original research, publishing in peer-reviewed journals, and collaborating with other academics, which requires strong time management and communication skills. Additionally, building a professional network and securing research funding can be competitive, but these experiences are valuable for career advancement within academia or industry research roles.

How much does a marketing PhD make?

A marketing PhD typically earns a salary ranging from $70,000 to over $150,000 annually, depending on experience, industry, and location. Academic positions may offer lower salaries compared to industry roles in consulting, technology, or finance, which often pay higher for specialized research and analytical skills.
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What cities are hiring for Marketing Phd jobs? Cities with the most Marketing Phd job openings:
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Marketing Phd jobs near you
Infographic showing various Marketing Phd job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Director, Marketing Services Strategy

Visa

Miami, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Visa rating

8.6

Company rating: 8.6 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

5th of 21 rated payment service providers

Job description

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.
Visa will accept applications for this role until at least 08-14-2026
Job Description
Visa is seeking a Director, Marketing Services to lead the development and strategy of integrated marketing strategies that drive business growth, financial performance, and client success across the region. This Director-level role is ideal for a highly collaborative, entrepreneurial and commercially oriented leader with strong financial acumen, proven ability to manage revenue pipeline, and experience translating business performance into clear executive narratives, QBR materials, and cross-functional updates.
You will act as a strategic partner to internal teams and clients, blending creativity with analytical and financial rigor to deliver measurable business outcomes. This is a unique opportunity to shape how modern marketing services are built, positioned, measured, and scaled-combining strategy, data, performance marketing, emerging technologies, disciplined pipeline governance, and strong cross-functional collaboration with Finance, commercial teams, and other functions.
Essential Functions:
  • Identify and develop commercial marketing opportunities across multiple client segments and new verticals, leveraging customer listening, pipeline insights, regional feedback, and evolving marketing trends to drive revenue growth.
  • Own pipeline governance and performance management across priority opportunities, ensuring visibility into deal stages, conversion risks, revenue outlook, and actions required to close gaps against targets.
  • Support the development of QBR, AOP, and executive business review materials by synthesizing pipeline, revenue, margin, risks, opportunities, and key business drivers into clear, leadership-ready presentations.
  • Partner closely with Finance, Business Planning, Sales, Product, and regional stakeholders to report performance, align forecasts, explain variances, and support investment and resource prioritization decisions.
  • Design, package, and commercialize marketing solutions-from strategy to execution
  • Partner closely with teams to support client conversations, pitch development, value propositions, and go-to-market strategies that position Visa Marketing Services as a growth driver.
  • Lead high-impact strategic initiatives to accelerate Marketing Services growth, with a focus on priority areas such as AI in Marketing, scalable Marketing Strategy solutions, and the development of innovative and trend-driven capabilities aligned to client needs.
  • Think beyond traditional marketing approaches-challenging the status quo and testing new ideas, channels, and technologies, including AI-powered tools, automation, and data-driven personalization.
  • Translate consumer insights, data, and marketing trends into actionable, differentiated programs that deliver measurable business outcomes and ROI for clients.
  • Collaborate with leadership teams to identify whitespace opportunities, build business cases, and develop new commercially viable marketing capabilities that advance our service offerings and drive growth to Marketing Services and our clients.
  • Oversee creative and media agency partners, including brief development, Statements of Work, budgets, performance measurement, and optimization aligned to commercial objectives.
  • Operate with a high degree of ownership, independence and accountability, demonstrating an entrepreneurial, bringing initiative, ambition and a sales-oriented mindset focused on building, testing, scaling, and monetizing solutions.
  • Contribute to the strategic planning and commercial roadmap that positions Visa Marketing Services as the partner of choice for clients across priority industries and verticals.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications:
  • 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
  • Fluent in English and Spanish (required)

Preferred Qualifications
  • 12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
  • Demonstrated strategic vision and creative thinking, with a track record of challenging the status quo and driving innovation and transformation in complex, ambiguous environments.
  • Proven ability to launch and drive adoption of new marketing offerings or initiatives across large, matrixed organizations.
  • Financial acumen is required, including comfort with revenue, pipeline, margin, OPEX, forecasting, business cases, ROI, risks and opportunities, and performance reporting to Finance and senior stakeholders.
  • Strong analytical skills, including evaluating business opportunities, assessing ROI, and leveraging insights to inform decisions.
  • Proven ability to influence and align diverse, cross-functional stakeholders, including senior leadership.
  • Experience managing complex, multi-stakeholder projects in fast-paced environments.
  • Experience preparing QBR, AOP, or executive reporting materials, with the ability to translate financial and commercial performance into concise narratives, recommendations, and decision-ready presentations.
  • Highly organized, action-oriented, and able to manage multiple complex projects with quick follow-through.
  • Entrepreneurial mindset-proactive, self-driven, comfortable with ambiguity, and motivated to build, test, learn, and scale.
  • Curiosity about AI, innovation, and the future of marketing, with a willingness to experiment and continuously learn.

Information for US Applicants
For roles located in the US, the estimated salary range for this position is $151.600,00 to $ 242.800,00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.

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About Visa

Sourced by ZipRecruiter

Visa is a global leader in digital payments, facilitating over 215 billion transactions annually across more than 200 countries and territories. Our mission is to connect the world through an innovative, reliable, and secure payments network, empowering individuals, businesses, and economies to thrive. When you become a part of Visa, you join a purpose-driven culture that values growth, embraces diversity, and recognizes the significance of your contributions. We believe in creating inclusive economies that uplift everyone, everywhere. Your work at Visa will directly impact billions of people worldwide, enabling access to financial services and shaping the future of money movement.

Industry

Finance and insurance

Company size

10,000+ Employees

Headquarters location

San Francisco, CA, US

Year founded

1958

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